Nirmalya Kumar

London Business School, Department of Marketing

Sussex Place

Regent's Park

London, NW1 4SA

United Kingdom

http://www.nirmalyakumar.com

SCHOLARLY PAPERS

13

DOWNLOADS

256

SSRN CITATIONS

2

CROSSREF CITATIONS

1

Scholarly Papers (13)

1.

Reactions to Perceived Inequity in U.S. And Dutch Interorganizational Relationships

Number of pages: 28 Posted: 15 Nov 2002
University of Missouri at Columbia - Department of Marketing, London Business School, Department of Marketing and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 190 (160,611)
Citation 1

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2.

The Global Retail Challenge

Business Strategy Review, Vol. 16, pp. 5-13, Spring 2005
Number of pages: 9 Posted: 19 Feb 2005
Nirmalya Kumar
London Business School, Department of Marketing
Downloads 34 (453,103)
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3.

Certified Value Sellers

Business Strategy Review, Vol. 19, Issue 1, pp. 48-53, Spring 2008
Number of pages: 6 Posted: 18 Feb 2008
James C. Anderson, Nirmalya Kumar and James A. Narus
affiliation not provided to SSRN, London Business School, Department of Marketing and affiliation not provided to SSRN
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4.

Trends to Track

Business Strategy Review, Vol. 21, Issue 2, pp. 69-69, Summer 2010
Number of pages: 1 Posted: 06 Oct 2010
Nirmalya Kumar
London Business School, Department of Marketing
Downloads 4 (627,407)
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5.

The Indian Mystique

Business Strategy Review, Vol. 20, No. 3, pp. 42-47, Autumn 2009
Number of pages: 6 Posted: 08 Oct 2009
Nirmalya Kumar
London Business School, Department of Marketing
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6.

Comming Attractions

Business Strategy Review, Vol. 19, Issue 4, pp. 52-61, Winter 2008
Number of pages: 10 Posted: 02 Dec 2008
affiliation not provided to SSRN, London Business School, Peter S. Cohan & Associates, Skandia, London Business School, Henley Management College, Dartmouth College - Tuck School of Business, London Business School - Department of Strategic & International Management, Instituto de Empresa, University of San Francisco - School of Business and Management, Columbia Business School - Management, affiliation not provided to SSRN, London Business School, Department of Marketing, University of Southern California - Marshall School of Business, McGill University - Desautels Faculty of Management, London Business School, affiliation not provided to SSRN, affiliation not provided to SSRN, London Business School, European School of Management and Technology (ESMT), affiliation not provided to SSRN and International Consortium for Executive Development Research (ICEDR)
Downloads 4 (627,407)
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7.

India Inside

Business Strategy Review, Vol. 22, Issue 4, pp. 61-63, 2011
Number of pages: 3 Posted: 26 Nov 2011
Nirmalya Kumar and Phanish Puranam
London Business School, Department of Marketing and INSEAD
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8.

Profile: Nirmalya Kumar

Business Strategy Review, Vol. 22, Issue 3, pp. 72-75, 2011
Number of pages: 4 Posted: 29 Aug 2011
Nirmalya Kumar
London Business School, Department of Marketing
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9.

India Unleashed

Business Strategy Review, Vol. 20, Issue 1, pp. 4-15, Spring 2009
Number of pages: 12 Posted: 31 Jan 2009
Nirmalya Kumar
London Business School, Department of Marketing
Downloads 3 (635,334)
Citation 1
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10.

Injecting Intelligence

Business Strategy Review, Vol. 23, Issue 3, pp. 48-54, 2012
Number of pages: 7 Posted: 09 Sep 2012
Nirmalya Kumar and Phanish Puranam
London Business School, Department of Marketing and INSEAD
Downloads 1 (657,017)
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11.

We are the Champions

Business Strategy Review, Vol. 24, Issue 2, pp. 52-58, 2013
Number of pages: 7 Posted: 15 May 2013
Nirmalya Kumar and Jan‐Benedict EM Steenkamp
London Business School, Department of Marketing and University of North Carolina (UNC) at Chapel Hill - Marketing Area
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12.

The Upstart's Assault

Harvard Business Review, Vol. 88, No. 7, 2010
Posted: 26 Jun 2010
Marco Bertini and Nirmalya Kumar
ESADE - Ramon Llull University and London Business School, Department of Marketing

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pricing, commoditization, price competition, customer orientation

13.

BT Business: Responding to 'Free Forever'

London Business School Case Study No. 08-041, ECCH Case Study No. 509-036-1
Posted: 29 Nov 2009 Last Revised: 25 Jun 2010
Marco Bertini and Nirmalya Kumar
ESADE - Ramon Llull University and London Business School, Department of Marketing

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