Xuqing Ke

University of Texas at Austin

2317 Speedway

Austin, TX Texas 78712

United States

  • University of Texas at Austin

SCHOLARLY PAPERS

1

DOWNLOADS

175

TOTAL CITATIONS

0

Scholarly Papers (1)

Actions:
Email selected abstracts
1.

Vertical Differentiation and a Comparison of Online Advertising Models

Lin, M., X. Ke, ad A. B. Whinston, "Vertical Differentiation and a Comparison of Online Advertising Models," Journal of Management Information Systems, 29(1), summer 2012, pp. 195-236.
Number of pages: 47 Posted: 14 Sep 2010 Last Revised: 22 Jun 2014
Mei Lin, Xuqing Ke and Andrew B. Whinston
Singapore Management University, University of Texas at Austin and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 175 (341,046)

Abstract:

Loading...

Vertical differentiation, ad-supported business models, online advertising, game theory, economic analysis, e-commerce