Subroto Roy

University of New Haven - Department of Marketing and Quantitative Analysis

West Haven, CT

United States

SCHOLARLY PAPERS

3

DOWNLOADS

595

SSRN CITATIONS

6

CROSSREF CITATIONS

1

Scholarly Papers (3)

1.

Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising Content

Cowles Foundation Discussion Paper No. 1940
Number of pages: 53 Posted: 15 Mar 2014 Last Revised: 30 Jan 2016
K. Sudhir, Subroto Roy and Mathew Cherian
Yale School of Management, University of New Haven - Department of Marketing and Quantitative Analysis and HelpAge India
Downloads 348 (123,561)
Citation 7

Abstract:

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Charitable giving, Sympathy biases, Identified victim effect, Non-profit marketing, Advertising, Behavioral economics, Conceptual replications

2.

Lookalike Targeting on Others' Journeys: Brand Versus Performance Marketing

Cowles Foundation Discussion Paper No. 2302
Number of pages: 40 Posted: 22 Sep 2021 Last Revised: 19 Jul 2022
K. Sudhir, Seung Yoon Lee and Subroto Roy
Yale School of Management, Yale School of Management and University of New Haven - Department of Marketing and Quantitative Analysis
Downloads 142 (285,939)

Abstract:

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Digital advertising, Targeting, Algorithmic targeting, Lookalike targeting, Nonprofit marketing

Greedy or Grateful? Asking for More when Thanking Donors

Cowles Foundation Discussion Paper No. 2183, June 2019
Number of pages: 53 Posted: 18 Jun 2019
K. Sudhir, Hortense Fong and Subroto Roy
Yale School of Management, Yale School of Management and University of New Haven - Department of Marketing and Quantitative Analysis
Downloads 84 (413,543)

Abstract:

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Gratitude, Field experiments, Reactance, Fundraising, Donor relationship management, Nonprofits, Altruism

Greedy or Grateful? Asking for More When Thanking Donors

Cowles Foundation Discussion Paper No. 2183R
Number of pages: 47 Posted: 28 Sep 2021
K. Sudhir, Hortense Fong and Subroto Roy
Yale School of Management, Yale School of Management and University of New Haven - Department of Marketing and Quantitative Analysis
Downloads 21 (727,957)

Abstract:

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Gratitude, Field experiments, Reactance, Fundraising, Donor relationship management, Nonprofits