Subroto Roy

University of New Haven - Department of Marketing and Quantitative Analysis

West Haven, CT

United States

SCHOLARLY PAPERS

2

DOWNLOADS

325

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising Content

Cowles Foundation Discussion Paper No. 1940
Number of pages: 53 Posted: 15 Mar 2014 Last Revised: 30 Jan 2016
K. Sudhir, Subroto Roy and Mathew Cherian
Yale School of Management, University of New Haven - Department of Marketing and Quantitative Analysis and HelpAge India
Downloads 308 (97,966)
Citation 3

Abstract:

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Charitable giving, Sympathy biases, Identified victim effect, Non-profit marketing, Advertising, Behavioral economics, Conceptual replications

2.

Greedy or Grateful? Asking for More when Thanking Donors

Cowles Foundation Discussion Paper No. 2183, June 2019
Number of pages: 53 Posted: 18 Jun 2019
K. Sudhir, Hortense Fong and Subroto Roy
Yale School of Management, Yale University, School of Management, Students and University of New Haven - Department of Marketing and Quantitative Analysis
Downloads 17 (539,945)

Abstract:

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Gratitude, Field experiments, Reactance, Fundraising, Donor relationship management, Nonprofits, Altruism