Anand V. Bodapati

University of California, Los Angeles (UCLA) - Anderson School of Management

110 Westwood Plaza

Los Angeles, CA 90095-1481

United States

SCHOLARLY PAPERS

7

DOWNLOADS
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Top 32,172

in Total Papers Downloads

2,189

SSRN CITATIONS
Rank 22,654

SSRN RANKINGS

Top 22,654

in Total Papers Citations

14

CROSSREF CITATIONS

29

Scholarly Papers (7)

1.

Determining Influential Users in Internet Social Networks

Number of pages: 44 Posted: 29 Sep 2009
Michael Trusov, Anand V. Bodapati and Randolph E. Bucklin
University of Maryland - Robert H. Smith School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and UCLA Anderson School of Management
Downloads 1,288 (22,251)
Citation 27

Abstract:

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Internet, Social Networking, Bayesian Methods

2.

The Impact of Feature Advertising on Customer Store Choice

Stanford University Graduate School of Business Research Paper No. 1935
Number of pages: 46 Posted: 15 May 2006
V. Seenu Srinivasan and Anand V. Bodapati
Stanford University - Graduate School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 536 (73,542)
Citation 5

Abstract:

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distribution, store choice, feature advertising

3.

The Recoverability of Segmentation Structure from Store-Level Aggregate Data

Journal of Marketing Research, Forthcoming
Number of pages: 37 Posted: 29 Mar 2004
Anand V. Bodapati and Sachin Gupta
University of California, Los Angeles (UCLA) - Anderson School of Management and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 157 (260,160)

Abstract:

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Aggregation, latent class model, logit model, choice model, segmentation, panel data

4.

Choice Models and Customer Relationship Management

Kamakura, Wagner A., Mela, Carl F., Ansari, Asim, Bodapati, Anand V., Fader, Peter, Iyengar, Raghuram, Naik, Prasad A. , Neslin, Scott, Sun, Baohong, Verhoef, Peter C., Wedel, Michel and Wilcox, Ronald T., Choice Models and Customer Relationship Management (2005). Marketing Letters 16:3/4, 279-291
Number of pages: 13 Posted: 12 Feb 2014
Rice University, Duke University - Fuqua School of Business, Columbia University - Columbia Business School, Marketing, University of California, Los Angeles (UCLA) - Anderson School of Management, University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department, University of California, Davis, Dartmouth College - Tuck School of Business, Carnegie Mellon University - David A. Tepper School of Business, University of Groningen - Department of Marketing & Marketing Research, University of Maryland - Robert H. Smith School of Business, Marketing Department and University of Virginia - Darden School of Business
Downloads 138 (288,143)
Citation 1

Abstract:

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customer relationship management, direct marketing

5.

Incorporating Experience Quality Data into CRM Models: The Impact of Gambler Outcomes on Casino Return Times

SMU Cox School of Business Research Paper No. 19-16
Number of pages: 63 Posted: 26 Sep 2019
Wayne Taylor and Anand V. Bodapati
Southern Methodist University (SMU) - Marketing Department and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 32 (616,748)

Abstract:

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CRM, targeted marketing, service quality experience, discrete choice, Bayesian learning, Bayesian estimation

6.

Challenges and Opportunities in High-Dimensional Choice Data Analyses

Marketing Letters, Vol. 19, No. 3/4, Seventh Tri-Annual Choice Symposium (December 2008), pp. 201-213
Number of pages: 14 Posted: 24 Jun 2014
University of California, Davis, University of Maryland - Robert H. Smith School of Business, Marketing Department, Polimetrix Inc., University of California, Los Angeles (UCLA) - Anderson School of Management, University of Pennsylvania - Marketing Department, Rice University, IBM Research - Almaden Research Center, University of Michigan, Stephen M. Ross School of BusinessUniversity of Michigan, Columbia University - Department of Statistics and Carnegie Mellon University - Tepper School of Business
Downloads 31 (622,924)

Abstract:

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7.

Recommendation Agents on the Internet

Journal of Interactive Marketing, Vol. 14, No. 3, Summer 2000
Number of pages: 10 Posted: 21 Nov 2015 Last Revised: 20 Feb 2016
Dawn Iacobucci, Dawn Iacobucci, Phipps Arabie and Anand V. Bodapati
Vanderbilt University - MarketingVanderbilt University - Marketing, Rutgers, The State University of New Jersey and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 7 (818,923)
Citation 1

Abstract:

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