Randolph E. Bucklin

UCLA Anderson School of Management

Peter W. Mullin Professor

110 Westwood Plaza

Los Angeles, CA 90095-1481

United States

  • UCLA Anderson School of Management

    • Email
    • Tel: 310-825-7339
SCHOLARLY PAPERS

8

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18,655

SSRN CITATIONS
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Top 11,581

in Total Papers Citations

77

CROSSREF CITATIONS

46

Scholarly Papers (8)

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1.

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Robert H. Smith School Research Paper No. RHS 06-065
Number of pages: 49 Posted: 08 May 2008 Last Revised: 19 Jun 2014
Michael Trusov, Randolph E. Bucklin and Koen H. Pauwels
University of Maryland - Robert H. Smith School of Business, UCLA Anderson School of Management and Ozyegin University
Downloads 11,820 (692)
Citation 48

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Word-of-Mouth Marketing, Internet, Social Networks, Vector Autoregression

2.

A Model of Individual Keyword Performance in Paid Search Advertising

Number of pages: 45 Posted: 27 Oct 2007
Oliver J. Rutz and Randolph E. Bucklin
Yale School of Management and UCLA Anderson School of Management
Downloads 2,180 (11,883)
Citation 40

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Internet, Advertising, Paid Search, Bayesian Methods

3.

Click Here for Internet Insight: Advances in Clickstream Data Analysis in Marketing

Journal of Interactive Marketing, Forthcoming
Number of pages: 39 Posted: 09 Apr 2008
Randolph E. Bucklin and Catarina Sismeiro
UCLA Anderson School of Management and Imperial College London, Tanaka Business School
Downloads 1,701 (17,562)
Citation 7

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Internet, Marketing, E-commerce, World Wide Web, Clickstream Data

4.

Determining Influential Users in Internet Social Networks

Number of pages: 44 Posted: 29 Sep 2009
Michael Trusov, Anand V. Bodapati and Randolph E. Bucklin
University of Maryland - Robert H. Smith School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and UCLA Anderson School of Management
Downloads 1,323 (25,667)
Citation 34

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Internet, Social Networking, Bayesian Methods

5.

From Generic to Branded: A Model of Spillover Dynamics in Paid Search Advertising

Number of pages: 44 Posted: 26 Oct 2007 Last Revised: 19 Jun 2014
Oliver J. Rutz and Randolph E. Bucklin
Yale School of Management and UCLA Anderson School of Management
Downloads 1,175 (30,572)
Citation 37

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Internet, Advertising, Paid Search, Spillover, Goodwill, Nerlove-Arrow Model, Bayesian Dynamic Linear Model (DLM)

6.

Modeling Co-Existing Business Scenarios with Time Series Panel Data

Number of pages: 46 Posted: 25 Sep 2007
Catarina Sismeiro, Natalie Mizik, Natalie Mizik and Randolph E. Bucklin
Imperial College London, Tanaka Business School, University of North Carolina (UNC) at Chapel HillUniversity of Washington and UCLA Anderson School of Management
Downloads 212 (238,907)

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Time series analysis, panel data, segmentation, marketing strategy

7.

Effects of Income Distribution Changes on Assortment Size in the Mainstream Grocery Channel

Number of pages: 51 Posted: 07 Nov 2018 Last Revised: 29 Jan 2021
Rafael Becerril Arreola, Randolph E. Bucklin and Raphael Thomadsen
University of South Carolina, UCLA Anderson School of Management and Olin School - Washington University in St. Louis
Downloads 193 (260,239)

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Income Distribution, Census Data, Consumer Packaged Goods, Retailing, Assortment Decisions

8.

Beverage Bottle Capacity, Packaging Efficiency, and the Potential for Plastic Waste Reduction

Number of pages: 19 Posted: 26 Mar 2021
Rafael Becerril Arreola and Randolph E. Bucklin
University of South Carolina and UCLA Anderson School of Management
Downloads 51 (633,044)

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