Randolph E. Bucklin

UCLA Anderson School of Management

Peter W. Mullin Professor

110 Westwood Plaza

Los Angeles, CA 90095-1481

United States

SCHOLARLY PAPERS

6

DOWNLOADS
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15,168

CITATIONS
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Top 5,965

in Total Papers Citations

85

Scholarly Papers (6)

1.

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Robert H. Smith School Research Paper No. RHS 06-065
Number of pages: 49 Posted: 08 May 2008 Last Revised: 19 Jun 2014
Michael Trusov, Randolph E. Bucklin and Koen H. Pauwels
University of Maryland - Robert H. Smith School of Business, UCLA Anderson School of Management and Ozyegin University
Downloads 9,243 (307)
Citation 28

Abstract:

Word-of-Mouth Marketing, Internet, Social Networks, Vector Autoregression

2.

Click Here for Internet Insight: Advances in Clickstream Data Analysis in Marketing

Journal of Interactive Marketing, Forthcoming
Number of pages: 39 Posted: 09 Apr 2008
Randolph E. Bucklin and Catarina Sismeiro
UCLA Anderson School of Management and Imperial College London, Tanaka Business School
Downloads 1,433 (8,644)

Abstract:

Internet, Marketing, E-commerce, World Wide Web, Clickstream Data

3.

A Model of Individual Keyword Performance in Paid Search Advertising

Number of pages: 45 Posted: 27 Oct 2007
Oliver J. Rutz and Randolph E. Bucklin
Yale School of Management and UCLA Anderson School of Management
Downloads 1,280 (9,011)
Citation 15

Abstract:

Internet, Advertising, Paid Search, Bayesian Methods

4.

Determining Influential Users in Internet Social Networks

Number of pages: 44 Posted: 29 Sep 2009
Michael Trusov, Anand V. Bodapati and Randolph E. Bucklin
University of Maryland - Robert H. Smith School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and UCLA Anderson School of Management
Downloads 1,026 (14,702)
Citation 17

Abstract:

Internet, Social Networking, Bayesian Methods

5.

From Generic to Branded: A Model of Spillover Dynamics in Paid Search Advertising

Number of pages: 44 Posted: 26 Oct 2007 Last Revised: 19 Jun 2014
Oliver J. Rutz and Randolph E. Bucklin
Yale School of Management and UCLA Anderson School of Management
Downloads 869 (17,852)
Citation 24

Abstract:

Internet, Advertising, Paid Search, Spillover, Goodwill, Nerlove-Arrow Model, Bayesian Dynamic Linear Model (DLM)

6.

Modeling Co-Existing Business Scenarios with Time Series Panel Data

Number of pages: 46 Posted: 25 Sep 2007
Catarina Sismeiro, Natalie Mizik and Randolph E. Bucklin
Imperial College London, Tanaka Business School, University of Washington and UCLA Anderson School of Management
Downloads 164 (138,899)
Citation 1

Abstract:

Time series analysis, panel data, segmentation, marketing strategy