Sydney, NSW 2052
UNSW Australia Business School, School of Marketing
in Total Papers Citations
co-creation, co-pricing, value, value propositions, dynamic, pricing, pay what you want, digital products, segmentation, relationship marketing, customer relationship, fairness, FairPay
pricing, participative pricing, digital products, pay what you want, FairPay, subscriptions
Market-shaping, Value propositions, fsQCA
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