Adrian Payne

UNSW Australia Business School, School of Marketing

Sydney, NSW 2052

Australia

SCHOLARLY PAPERS

4

DOWNLOADS

351

SSRN CITATIONS
Rank 14,254

SSRN RANKINGS

Top 14,254

in Total Papers Citations

21

CROSSREF CITATIONS

62

Scholarly Papers (4)

1.

Co-Pricing: Co-Creating Customer Value Through Dynamic Value Propositions

Number of pages: 16 Posted: 23 Jul 2015 Last Revised: 31 Dec 2015
Pennie Frow, Richard Reisman and Adrian Payne
The University of Sydney - Discipline of Marketing, Teleshuttle Corporation and UNSW Australia Business School, School of Marketing
Downloads 296 (128,514)
Citation 2

Abstract:

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co-creation, co-pricing, value, value propositions, dynamic, pricing, pay what you want, digital products, segmentation, relationship marketing, customer relationship, fairness, FairPay

2.

Pricing in Consumer Digital Markets: A Dynamic Framework

Australasian Marketing Journal 27 (2019) 139–148
Number of pages: 10 Posted: 27 Jun 2019 Last Revised: 05 Sep 2019
Richard Reisman, Adrian Payne and Pennie Frow
Teleshuttle Corporation, UNSW Australia Business School, School of Marketing and The University of Sydney - Discipline of Marketing
Downloads 40 (518,344)

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pricing, participative pricing, digital products, pay what you want, FairPay, subscriptions

3.

Value Propositions As Market-Shaping Devices: A Qualitative Comparative Analysis

Industrial Marketing Management, Vol. 87, pp. 276-290. DOI:10.1016/j.indmarman.2019.10.006
Number of pages: 49 Posted: 26 Nov 2019 Last Revised: 20 May 2020
University of Auckland Business School, Independent, Linköping University, Department of Management and Engineering, The University of Sydney - Discipline of Marketing and UNSW Australia Business School, School of Marketing
Downloads 14 (679,609)
Citation 1

Abstract:

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Market-shaping, Value propositions, fsQCA

4.

Managing Co‐Creation Design: A Strategic Approach to Innovation

British Journal of Management, Vol. 26, Issue 3, pp. 463-483, 2015
Number of pages: 21 Posted: 15 Jul 2015
The University of Sydney - Discipline of Marketing, University of Auckland Business School, UNSW Australia Business School, School of Marketing and Independent
Downloads 1 (786,869)
Citation 19
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