University of Innsbruck - School of Management
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community, brand-premium, consumer-generated brands
user-generated brands, community, brand value
Brand, Community Brand, Apache, Social Capital
prediction market, market design, market making, price elasticity, idea evaluation
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File name: j-9310.
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File name: j-8691.
File name: CAIM.
strategy, social software, collective intelligence
File name: caim650.
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