Johann Füller

University of Innsbruck - School of Management

Universitaetsstrasse 15

Innsbruck, 6020

Austria

  • University of Innsbruck - School of Management

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SCHOLARLY PAPERS

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10

Scholarly Papers (7)

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1.

Costless Creation of Strong Brands by User Communities: Implications for Producer-Owned Brands

MIT Sloan Research Paper No. 4718-08
Number of pages: 31 Posted: 01 Oct 2008 Last Revised: 24 Dec 2014
Johann Füller and Eric A. von Hippel
University of Innsbruck - School of Management and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 953 (51,844)
Citation 9

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community, brand-premium, consumer-generated brands

2.

Innovation Analytics: Leveraging Artificial Intelligence in the Innovation Process

Number of pages: 33 Posted: 19 Dec 2018
Chinmay Kakatkar, Volker Bilgram and Johann Füller
HYVE - the innovation company, University of Erlangen-Nuremberg-Friedrich Alexander Universität Erlangen Nürnberg - School of Business & Economics and University of Innsbruck - School of Management
Downloads 723 (75,427)

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Innovation Analytics, Artificial Intelligence, Innovation Process, Fuzzy Front End

3.

User Generated Brands and their Contribution to the Diffusion of User Innovations

Research Policy, Vol. 42, No. 6-7, 2013, MIT Sloan Research Paper No. 4877-11
Number of pages: 13 Posted: 08 Feb 2011 Last Revised: 10 Jul 2022
Johann Füller, Roland Schroll and Eric A. von Hippel
University of Innsbruck - School of Management, University of Innsbruck - School of Management and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 598 (95,895)

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user-generated brands, community, brand value

4.

The Value of Community-Brands

Number of pages: 16 Posted: 16 Aug 2009
Roland Schroll and Johann Füller
University of Innsbruck - School of Management and University of Innsbruck - School of Management
Downloads 441 (139,242)
Citation 1

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Brand, Community Brand, Apache, Social Capital

5.

The Effects of Prediction Market Design and Price Elasticity on Trading Performance of Users: An Experimental Analysis

Collective Intelligence 2012 Proceedings, Cambridge, MA, USA
Number of pages: 9 Posted: 06 Aug 2014
Ivo Blohm, Christoph Riedl, Johann Füller, Orhan Köroglu, J. M. Leimeister and Helmut Krcmar
University of St. Gallen, Northeastern University - D’Amore-McKim School of Business, University of Innsbruck - School of Management, Technische Universität München (TUM) - Information Systems, University of St. Gallen and Technische Universität München (TUM)
Downloads 36 (929,697)

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prediction market, market design, market making, price elasticity, idea evaluation

6.

Open Strategy: Towards a Research Agenda

Posted: 29 Mar 2014 Last Revised: 24 Oct 2015
Kurt Matzler, Johann Füller, Katja Hutter, Julia Hautz and Daniel Stieger
University of Innsbruck, University of Innsbruck - School of Management, University of Innsbruck - School of Management - Department of Strategic Management, Marketing and Tourism, University of Innsbruck and University of Innsbruck

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strategy, social software, collective intelligence

7.

Does the Source of Innovation Influence Consumers’ Product Demand? An Experimental Study within an Innovation Contest Setting

Schmidt, L./Walcher, D./Füller, J. (2011): Does the Source of Innovation influence Consumers’ Product Demand? An Experimental Study within an Innovation Contest Setting, in: Piller, F./Chesbrough, H. (eds.): Bridging Mass Customization and Open Innovation, Proceedings of the 2011 World Conference
Posted: 23 Apr 2013
Lisa Schmidt, Dominik Walcher and Johann Füller
Fachhochschule Salzburg (FHS) University of Applied Sciences, Salzburg University of Applied Sciences - Faculty of Design and Product Management and University of Innsbruck - School of Management

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