Julian Villanueva

Assistant Professor of Marketing

Avenida Pearson 21

Barcelona, 08034

Spain

SCHOLARLY PAPERS

4

DOWNLOADS
Rank 45,034

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Top 45,034

in Total Papers Downloads

982

SSRN CITATIONS

0

CROSSREF CITATIONS

2

Scholarly Papers (4)

1.

The Impact of Acquisition Channels on Customer Equity

IESE Working Paper No. D/516
Number of pages: 29 Posted: 09 Jan 2004
Julian Villanueva, Shijin Yoo and Dominique M Hanssens
Assistant Professor of Marketing, University of California, Los Angeles (UCLA) - Anderson School of Management and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 512 (56,870)
Citation 1

Abstract:

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Customer equity, customer acquisition, VAR, long-run modeling

2.

Managing Customer Relationships: Should Managers Really Focus on the Long Term?

IESE Business School Working Paper No. 560
Number of pages: 37 Posted: 27 Feb 2005
Assistant Professor of Marketing, University of California, Los Angeles (UCLA) - Marketing Area, New York University (NYU) - Department of Marketing and University of North Carolina Kenan-Flagler Business School
Downloads 470 (63,305)
Citation 3

Abstract:

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targeted pricing, customer equity, price discrimination, customer relationship marketing, customer acquistion, customer retention

3.

Customer Equity – An Integral Part of Financial Reporting

Journal of Marketing, Vol. 72, Issue 2, 1-14 (March 2008)
Posted: 21 Aug 2014
Thorsten Wiesel, Bernd Skiera and Julian Villanueva
Independent, University of Frankfurt - Department of Marketing and Assistant Professor of Marketing

Abstract:

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customer equity, decomposition, financial reporting, customer lifetime value

4.

Customer Relationship Management: Customer Behavior, Organizational Challenges, and Econometric Models

Marketing Science Institute Conference Summary 02-101
Posted: 24 Oct 2002
Julian Villanueva and Rex Yuxing Du
Assistant Professor of Marketing and Duke University

Abstract:

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customer relationship management, customer retention, customer acquisition, customer lifetime value