Isaac M. Dinner

Indeed

721 Domain Drive

Austin, TX 78758

United States

SCHOLARLY PAPERS

7

DOWNLOADS
Rank 10,654

SSRN RANKINGS

Top 10,654

in Total Papers Downloads

4,836

SSRN CITATIONS
Rank 32,195

SSRN RANKINGS

Top 32,195

in Total Papers Citations

16

CROSSREF CITATIONS

7

Scholarly Papers (7)

1.

Driving Online and Offline Sales: The Cross-Channel Effects of Digital Versus Traditional Advertising

Tuck School of Business Working Paper No. 2012-103
Number of pages: 50 Posted: 07 Nov 2011 Last Revised: 19 Aug 2014
Isaac M. Dinner, Harald J. van Heerde and Scott Neslin
Indeed, Massey University - Dept of Communication, Journalism & Marketing and Dartmouth College - Tuck School of Business
Downloads 1,798 (9,726)
Citation 6

Abstract:

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advertising elasticity, search advertising, banner advertising, multi-channel, cross effects, bayesian methods, dynamic linear model, return on investment

2.

Creating Customer Engagement Via Mobile Apps: How App Usage Drives Purchase Behavior

Tuck School of Business Working Paper No. 2669817
Number of pages: 48 Posted: 07 Oct 2015
Isaac M. Dinner, Harald J. van Heerde and Scott Neslin
Indeed, Massey University - Dept of Communication, Journalism & Marketing and Dartmouth College - Tuck School of Business
Downloads 1,648 (11,233)
Citation 6

Abstract:

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mobile apps, app usage, online advertising, dynamic models

3.

Branding a Merger: Implications for Merger Valuation and Future Performance

Number of pages: 51 Posted: 11 Feb 2011 Last Revised: 31 Mar 2019
Indeed, Type 2 Consulting, University of Washington and University of Washington
Downloads 576 (51,263)
Citation 5

Abstract:

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Corporate Branding, Mergers, Event Study, Calendar-Time Portfolio Analysis, Selection Bias, Treatment Effects Models, Endogenous Treatment Effects

4.

The Unappreciated Value of Marketing: The Moderating Role of Changes in Marketing and R&D Spending on Valuation of Earnings Reports

MSI Working Paper #09-204
Number of pages: 42 Posted: 08 Jan 2009 Last Revised: 05 Sep 2012
Isaac M. Dinner, Natalie Mizik and Donald R. Lehmann
Indeed, University of Washington and Columbia Business School - Marketing
Downloads 403 (79,521)
Citation 2

Abstract:

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Marketing Strategy, R&D, Marketing Metrics, Event Study, Post-Earnings-Announcement Drift

5.

Partitioning Default Effects: Why People Choose Not to Choose

Number of pages: 33 Posted: 14 Jul 2009 Last Revised: 05 Sep 2012
Indeed, Columbia Business School - Marketing, Microsoft Research New York City and University of South Dakota - School of Business
Downloads 317 (104,478)
Citation 23

Abstract:

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defaults, query theory, decision making, preference construction

6.

The Effect of Over-the-Top Media Services on Piracy Search: Evidence from a Natural Experiment

Marketing Science, Forthcoming
Number of pages: 65 Posted: 14 Jul 2020
Shijie Lu, Koushyar Rajavi and Isaac M. Dinner
University of Houston - C.T. Bauer College of Business, affiliation not provided to SSRN and Indeed
Downloads 47 (433,725)

Abstract:

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piracy, over-the-top service, video streaming, synthetic control, natural experiment

7.

The Ripple Effect of Firm-Generated Content for New Movie Releases

Number of pages: 54 Posted: 11 Mar 2019
Shijie Lu, Isaac M. Dinner and Rajdeep Grewal
University of Houston - C.T. Bauer College of Business, Indeed and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 47 (437,507)

Abstract:

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Firm-Generated Content, Movies, User-Generated Content