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mobile apps, app usage, online advertising, dynamic models
advertising elasticity, search advertising, banner advertising, multi-channel, cross effects, bayesian methods, dynamic linear model, return on investment
Corporate Branding, Mergers, Event Study, Calendar-Time Portfolio Analysis, Selection Bias, Treatment Effects Models, Endogenous Treatment Effects
Marketing Strategy, R&D, Marketing Metrics, Event Study, Post-Earnings-Announcement Drift
defaults, query theory, decision making, preference construction
piracy, over-the-top service, video streaming, synthetic control, natural experiment
Firm-Generated Content, Movies, User-Generated Content