Isaac M. Dinner

University of North Carolina - Chapel Hill

Assistant Professor of Marketing

Chapel Hill, NC 27599

United States

SCHOLARLY PAPERS

5

DOWNLOADS
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Top 12,752

in Total Papers Downloads

3,142

CITATIONS
Rank 40,252

SSRN RANKINGS

Top 40,252

in Total Papers Citations

4

Scholarly Papers (5)

1.

Driving Online and Offline Sales: The Cross-Channel Effects of Digital Versus Traditional Advertising

Tuck School of Business Working Paper No. 2012-103
Number of pages: 50 Posted: 07 Nov 2011 Last Revised: 19 Aug 2014
Isaac M. Dinner, Harald J. van Heerde and Scott Neslin
University of North Carolina - Chapel Hill, Massey University - Dept of Communication, Journalism & Marketing and Tuck School of Business at Dartmouth
Downloads 779 (12,786)
Citation 1

Abstract:

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advertising elasticity, search advertising, banner advertising, multi-channel, cross effects, bayesian methods, dynamic linear model, return on investment

2.

Value Implications of Corporate Branding in Mergers

Number of pages: 44 Posted: 11 Feb 2011
Natalie Mizik, Jonathan Knowles and Isaac M. Dinner
University of Washington, Type 2 Consulting and University of North Carolina - Chapel Hill
Downloads 379 (53,563)

Abstract:

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Corporate Branding, Mergers, Event Study, Calendar-Time Portfolio Analysis

3.

The Unappreciated Value of Marketing: The Moderating Role of Changes in Marketing and R&D Spending on Valuation of Earnings Reports

MSI Working Paper #09-204
Number of pages: 42 Posted: 08 Jan 2009 Last Revised: 05 Sep 2012
Isaac M. Dinner, Natalie Mizik and Donald R. Lehmann
University of North Carolina - Chapel Hill, University of Washington and Columbia Business School - Marketing
Downloads 341 (67,308)

Abstract:

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Marketing Strategy, R&D, Marketing Metrics, Event Study, Post-Earnings-Announcement Drift

4.

Partitioning Default Effects: Why People Choose Not to Choose

Number of pages: 33 Posted: 14 Jul 2009 Last Revised: 05 Sep 2012
University of North Carolina - Chapel Hill, Columbia Business School - Marketing, Microsoft Research New York City and University of South Dakota - School of Business
Downloads 270 (85,654)
Citation 3

Abstract:

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defaults, query theory, decision making, preference construction

5.

Creating Customer Engagement Via Mobile Apps: How App Usage Drives Purchase Behavior

Tuck School of Business Working Paper No. 2669817
Number of pages: 48 Posted: 07 Oct 2015
Isaac M. Dinner, Harald J. van Heerde and Scott Neslin
University of North Carolina - Chapel Hill, Massey University - Dept of Communication, Journalism & Marketing and Tuck School of Business at Dartmouth
Downloads 0 (25,326)

Abstract:

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mobile apps, app usage, online advertising, dynamic models