Isaac M. Dinner

Indeed

721 Domain Drive

Austin, TX 78758

United States

SCHOLARLY PAPERS

7

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SSRN CITATIONS
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Top 30,358

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20

CROSSREF CITATIONS

8

Scholarly Papers (7)

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1.

Creating Customer Engagement Via Mobile Apps: How App Usage Drives Purchase Behavior

Tuck School of Business Working Paper No. 2669817
Number of pages: 48 Posted: 07 Oct 2015
Isaac M. Dinner, Harald J. van Heerde and Scott Neslin
Indeed, Massey University - Dept of Communication, Journalism & Marketing and Dartmouth College - Tuck School of Business
Downloads 2,282 (9,108)
Citation 8

Abstract:

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mobile apps, app usage, online advertising, dynamic models

2.

Driving Online and Offline Sales: The Cross-Channel Effects of Digital Versus Traditional Advertising

Tuck School of Business Working Paper No. 2012-103
Number of pages: 50 Posted: 07 Nov 2011 Last Revised: 19 Aug 2014
Isaac M. Dinner, Harald J. van Heerde and Scott Neslin
Indeed, Massey University - Dept of Communication, Journalism & Marketing and Dartmouth College - Tuck School of Business
Downloads 2,229 (9,439)
Citation 9

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advertising elasticity, search advertising, banner advertising, multi-channel, cross effects, bayesian methods, dynamic linear model, return on investment

3.

Branding a Merger: Implications for Merger Valuation and Future Performance

Number of pages: 51 Posted: 11 Feb 2011 Last Revised: 31 Mar 2019
Isaac M. Dinner, Jonathan Knowles, Natalie Mizik, Natalie Mizik and Eugene Pavlov
Indeed, Type 2 Consulting, University of North Carolina (UNC) at Chapel HillUniversity of Washington and University of Miami
Downloads 671 (55,429)
Citation 7

Abstract:

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Corporate Branding, Mergers, Event Study, Calendar-Time Portfolio Analysis, Selection Bias, Treatment Effects Models, Endogenous Treatment Effects

4.

The Unappreciated Value of Marketing: The Moderating Role of Changes in Marketing and R&D Spending on Valuation of Earnings Reports

MSI Working Paper #09-204
Number of pages: 42 Posted: 08 Jan 2009 Last Revised: 05 Sep 2012
Isaac M. Dinner, Natalie Mizik, Natalie Mizik and Donald R. Lehmann
Indeed, University of North Carolina (UNC) at Chapel HillUniversity of Washington and Columbia University - Columbia Business School, Marketing
Downloads 420 (98,585)
Citation 3

Abstract:

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Marketing Strategy, R&D, Marketing Metrics, Event Study, Post-Earnings-Announcement Drift

5.

Partitioning Default Effects: Why People Choose Not to Choose

Number of pages: 33 Posted: 14 Jul 2009 Last Revised: 05 Sep 2012
Isaac M. Dinner, Eric J. Johnson, Daniel G. Goldstein and Kaiya Liu
Indeed, Columbia University - Columbia Business School, Marketing, Microsoft Research New York City and University of South Dakota - School of Business
Downloads 348 (121,991)
Citation 25

Abstract:

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defaults, query theory, decision making, preference construction

6.

The Effect of Over-the-Top Media Services on Piracy Search: Evidence from a Natural Experiment

Marketing Science, Forthcoming
Number of pages: 65 Posted: 14 Jul 2020
Shijie Lu, Koushyar Rajavi and Isaac M. Dinner
University of Notre Dame, affiliation not provided to SSRN and Indeed
Downloads 268 (160,209)

Abstract:

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piracy, over-the-top service, video streaming, synthetic control, natural experiment

7.

The Ripple Effect of Firm-Generated Content for New Movie Releases

Number of pages: 54 Posted: 11 Mar 2019
Shijie Lu, Isaac M. Dinner and Rajdeep Grewal
University of Notre Dame, Indeed and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 110 (340,630)

Abstract:

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Firm-Generated Content, Movies, User-Generated Content