Martin Escudero Magnusson

affiliation not provided to SSRN

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Corporate Communication, Ethics, and Operational Identity: A Case Study of Benetton

Number of pages: 35 Posted: 04 Oct 2008 Last Revised: 21 Apr 2009
Janet L. Borgerson, Jonathan E. Schroeder, Martin Escudero Magnusson and Frank Magnusson
DePaul University, Rochester Institute of Technology, affiliation not provided to SSRN and affiliation not provided to SSRN
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corporate communication, organizational identity, operational identity, ethics, Benetton