Justin M. Rao

Microsoft Research

Researcher

641 Avenue of Americas

7th Floor

New York, NY 11249

United States

Microsoft Corporation - Microsoft Research - Redmond

Senior Researcher

Building 99

Redmond, WA

United States

SCHOLARLY PAPERS

21

DOWNLOADS
Rank 3,976

SSRN RANKINGS

Top 3,976

in Total Papers Downloads

12,617

SSRN CITATIONS
Rank 4,129

SSRN RANKINGS

Top 4,129

in Total Papers Citations

194

CROSSREF CITATIONS

137

Scholarly Papers (21)

1.

The Unfavorable Economics of Measuring the Returns to Advertising

Number of pages: 35 Posted: 14 Dec 2013 Last Revised: 19 Sep 2014
Randall A. Lewis and Justin M. Rao
Amazon and Microsoft Research
Downloads 3,617 (3,664)
Citation 63

Abstract:

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advertising, field experiments, causal inference, electronic commerce, return on investment, information

2.

Fair and Balanced? Quantifying Media Bias through Crowdsourced Content Analysis

Number of pages: 37 Posted: 19 Nov 2014 Last Revised: 11 Mar 2016
Ceren Budak, Sharad Goel and Justin M. Rao
University of Michigan at Ann Arbor, Stanford University and Microsoft Research
Downloads 1,580 (14,323)
Citation 5

Abstract:

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media bias, text analysis, crowdsourcing, big data

3.

Filter Bubbles, Echo Chambers, and Online News Consumption

Public Opinion Quarterly, Vol. 80, Special Issue, 2016, pp. 298–320
Number of pages: 42 Posted: 06 Dec 2013 Last Revised: 27 Jul 2016
Seth Flaxman, Sharad Goel and Justin M. Rao
Imperial College London - Department of Mathematics, Stanford University and Microsoft Research
Downloads 1,474 (16,011)
Citation 54

Abstract:

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media economics, information acquisition, media bias, online behavior, big data, confirmation bias

4.

A/B Testing with Fat Tails

Number of pages: 59 Posted: 12 May 2018 Last Revised: 28 Feb 2019
University of Pennsylvania - The Wharton School, Microsoft Corporation, New York University (NYU), Microsoft Research and Microsoft
Downloads 1,050 (26,492)
Citation 4

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A/B Testing, Innovation, Digitization, Randomized Trials, Bandit Problems, Optimal Experimentation

5.

Understanding Emerging Threats to Online Advertising

Boston U. School of Management Research Paper No. 2505643
Number of pages: 26 Posted: 06 Oct 2014 Last Revised: 29 Jun 2016
University of Michigan at Ann Arbor, Stanford University, Microsoft Research and Questrom School of Business, Boston University
Downloads 939 (31,080)
Citation 6

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e-commerce, privacy, competition, advertising

6.

Here, There, and Everywhere: Correlated Online Behaviors Can Lead to Overestimates of the Effects of Advertising

Proceedings of the 20th ACM International World Wide Web Conference (WWW20) 2011, pp.157-166.
Number of pages: 10 Posted: 09 Jun 2012
David Reiley, Justin M. Rao and Randall A. Lewis
Pandora Media, Inc., Microsoft Research and Amazon
Downloads 781 (40,105)
Citation 7

Abstract:

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advertising effectiveness, field experiments, browsing behavior, causal inference, selection bias

7.

Competition and Crowd-Out for Brand Keywords in Sponsored Search

Number of pages: 33 Posted: 03 Oct 2015 Last Revised: 10 Aug 2017
Andrey Simonov, Chris Nosko and Justin M. Rao
Columbia University - Columbia Business School, University of Chicago - Booth School of Business and Microsoft Research
Downloads 551 (63,283)
Citation 9

Abstract:

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sponsored search, competitive advertising, brand advertising, firm behavior

8.

Position Auctions in Practice

Number of pages: 58 Posted: 16 Nov 2014 Last Revised: 31 May 2017
Matt Goldman, Matt Goldman and Justin M. Rao
UC San DiegoMicrosoft Corporation - Microsoft Research - Redmond and Microsoft Research
Downloads 491 (72,995)
Citation 13

Abstract:

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Sponsored Search, Mechanism Design, Instrumental Variables

9.

Demand for Online News under Government Control: Evidence from Russia

Columbia Business School Research Paper No. 17-100
Number of pages: 50 Posted: 12 Oct 2017 Last Revised: 24 May 2021
Andrey Simonov and Justin M. Rao
Columbia University - Columbia Business School and Microsoft Research
Downloads 490 (73,192)
Citation 2

Abstract:

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Media, Media Capture, Censorship, Demand for News, Consumer Heterogeneity, Differentiated Products, Text as Data

10.

Precinct or Prejudice? Understanding Racial Disparities in New York City's Stop-and-Frisk Policy

Annals of Applied Statistics, Vol. 10, No. 1, 365–394, 2016
Number of pages: 30 Posted: 04 Mar 2015 Last Revised: 02 Apr 2016
Sharad Goel, Justin M. Rao and Ravi Shroff
Stanford University, Microsoft Research and New York University (NYU)
Downloads 422 (87,520)
Citation 16

Abstract:

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stop-and-frisk, profiling, predictive policing

11.

Optimal Stopping in the NBA: An Empirical Model of the Miami Heat

Number of pages: 35 Posted: 06 Dec 2013 Last Revised: 20 Aug 2014
Matt Goldman, Matt Goldman and Justin M. Rao
UC San DiegoMicrosoft Corporation - Microsoft Research - Redmond and Microsoft Research
Downloads 343 (110,766)
Citation 2

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optimal stopping, expertise, lab vs. field, behavioral biases, marginal thinking

12.

The Economics of Spam: Externalities, Market Institutions, and Strategic Games

Number of pages: 35 Posted: 17 May 2012
David Reiley and Justin M. Rao
Pandora Media, Inc. and Microsoft Research
Downloads 284 (135,653)
Citation 7

Abstract:

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spam, externalities, email, arms race, screening

13.

Firms' Reactions to Public Information on Business Practices: Case of Search Advertising

Number of pages: 41 Posted: 29 May 2016 Last Revised: 25 Feb 2018
Justin M. Rao and Andrey Simonov
Microsoft Research and Columbia University - Columbia Business School
Downloads 157 (235,440)
Citation 2

Abstract:

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information, learning, causal inference, e-commerce, search advertising

14.

Loss Aversion Around a Fixed Reference Point in Highly Experienced Agents

Number of pages: 51 Posted: 21 May 2016 Last Revised: 24 Jun 2017
Matt Goldman, Matt Goldman and Justin M. Rao
UC San DiegoMicrosoft Corporation - Microsoft Research - Redmond and Microsoft Research
Downloads 122 (286,761)
Citation 1

Abstract:

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reference dependence, loss aversion, expertise, behavioral economics

15.

Measuring the Effects of Advertising: The Digital Frontier

NBER Working Paper No. w19520
Number of pages: 27 Posted: 11 Oct 2013 Last Revised: 03 May 2021
Randall A. Lewis, Justin M. Rao and David Reiley
Amazon, Microsoft Research and Pandora Media, Inc.
Downloads 107 (314,456)
Citation 2

Abstract:

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16.

Misperception of Risk and Incentives by Experienced Agents

Number of pages: 21 Posted: 12 May 2014
Matt Goldman, Matt Goldman and Justin M. Rao
UC San DiegoMicrosoft Corporation - Microsoft Research - Redmond and Microsoft Research
Downloads 103 (322,651)
Citation 1

Abstract:

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risk, experience, incentives, bias, learning

17.

The Power of Asking: How Communication Affects Selfishness, Empathy, and Altruism

NBER Working Paper No. w16373
Number of pages: 27 Posted: 20 Sep 2010 Last Revised: 27 Sep 2021
James Andreoni and Justin M. Rao
University of California, San Diego (UCSD) and Microsoft Research
Downloads 53 (466,712)
Citation 15

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18.

Avoiding the Ask: A Field Experiment on Altruism, Empathy, and Charitable Giving

NBER Working Paper No. w17648
Number of pages: 39 Posted: 12 Dec 2011 Last Revised: 22 Sep 2021
James Andreoni, Justin M. Rao and Hannah Trachtman
University of California, San Diego (UCSD), Microsoft Research and Harvard College
Downloads 40 (523,141)
Citation 36

Abstract:

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19.

The Economics of Faith: Using an Apocalyptic Prophecy to Elicit Religious Beliefs in the Field

NBER Working Paper No. w18641
Number of pages: 40 Posted: 22 Dec 2012 Last Revised: 09 Jun 2021
University of California, Berkeley - Economic Analysis & Policy Group, Naval Postgraduate School, University of California, Berkeley - Haas School of Business - Business and Public Policy and Microsoft Research
Downloads 9 (724,796)

Abstract:

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20.

Fair Weather Avoidance: Unpacking Costs and Benefits in Replication of &Apos;Avoiding the Ask&Apos;

NBER Working Paper No. w20385
Number of pages: 8 Posted: 18 Aug 2014 Last Revised: 13 Sep 2021
Harvard College, University of Alaska Anchorage, University of Alaska Anchorage, University of Alaska Anchorage, University of California, San Diego (UCSD), University of Alaska Anchorage and Microsoft Research
Downloads 4 (763,894)
Citation 4

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21.

Signaling Smarts? Revealed Preferences for Self and Social Perceptions of Intelligence

Posted: 09 Jun 2014 Last Revised: 22 Apr 2016
T. Clay McManus and Justin M. Rao
Xavier University and Microsoft Research

Abstract:

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Audience effects, signaling, intelligence, image motivation, sorting experiment