Justin M. Rao

Microsoft Research

Researcher

641 Avenue of Americas

7th Floor

New York, NY 11249

United States

Microsoft Corporation - Microsoft Research - Redmond

Senior Researcher

Building 99

Redmond, WA

United States

SCHOLARLY PAPERS

22

DOWNLOADS
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Top 4,263

in Total Papers Downloads

8,674

CITATIONS
Rank 20,010

SSRN RANKINGS

Top 20,010

in Total Papers Citations

15

Scholarly Papers (22)

1.

The Unfavorable Economics of Measuring the Returns to Advertising

Number of pages: 35 Posted: 14 Dec 2013 Last Revised: 19 Sep 2014
Randall A. Lewis and Justin M. Rao
Netflix and Microsoft Research
Downloads 2,882 (3,454)

Abstract:

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advertising, field experiments, causal inference, electronic commerce, return on investment, information

2.

Fair and Balanced? Quantifying Media Bias through Crowdsourced Content Analysis

Number of pages: 37 Posted: 19 Nov 2014 Last Revised: 11 Mar 2016
Ceren Budak, Sharad Goel and Justin M. Rao
University of Michigan at Ann Arbor, Stanford University and Microsoft Research
Downloads 1,244 (14,046)

Abstract:

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media bias, text analysis, crowdsourcing, big data

3.

Understanding Emerging Threats to Online Advertising

Boston U. School of Management Research Paper No. 2505643
Number of pages: 26 Posted: 06 Oct 2014 Last Revised: 29 Jun 2016
University of Michigan at Ann Arbor, Stanford University, Microsoft Research and Questrom School of Business, Boston University
Downloads 848 (24,777)

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e-commerce, privacy, competition, advertising

4.

Filter Bubbles, Echo Chambers, and Online News Consumption

Public Opinion Quarterly, Vol. 80, Special Issue, 2016, pp. 298–320
Number of pages: 42 Posted: 06 Dec 2013 Last Revised: 27 Jul 2016
Seth Flaxman, Sharad Goel and Justin M. Rao
Department of Statistics, Stanford University and Microsoft Research
Downloads 822 (25,994)

Abstract:

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media economics, information acquisition, media bias, online behavior, big data, confirmation bias

5.

Here, There, and Everywhere: Correlated Online Behaviors Can Lead to Overestimates of the Effects of Advertising

Proceedings of the 20th ACM International World Wide Web Conference (WWW20) 2011, pp.157-166.
Number of pages: 10 Posted: 09 Jun 2012
David Reiley, Justin M. Rao and Randall A. Lewis
Pandora Media, Inc., Microsoft Research and Netflix
Downloads 476 (53,606)
Citation 3

Abstract:

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advertising effectiveness, field experiments, browsing behavior, causal inference, selection bias

6.

Position Auctions in Practice

Number of pages: 58 Posted: 16 Nov 2014 Last Revised: 31 May 2017
Matt Goldman and Justin M. Rao
Microsoft Corporation - Microsoft Research - Redmond and Microsoft Research
Downloads 395 (67,288)

Abstract:

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Sponsored Search, Mechanism Design, Instrumental Variables

7.

Competition and Crowd-Out for Brand Keywords in Sponsored Search

Number of pages: 33 Posted: 03 Oct 2015 Last Revised: 10 Aug 2017
Andrey Simonov, Chris Nosko and Justin M. Rao
Columbia University - Columbia Business School, University of Chicago - Booth School of Business and Microsoft Research
Downloads 329 (83,550)

Abstract:

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sponsored search, competitive advertising, brand advertising, firm behavior

8.

Precinct or Prejudice? Understanding Racial Disparities in New York City's Stop-and-Frisk Policy

Annals of Applied Statistics, Vol. 10, No. 1, 365–394, 2016
Number of pages: 30 Posted: 04 Mar 2015 Last Revised: 02 Apr 2016
Sharad Goel, Justin M. Rao and Ravi Shroff
Stanford University, Microsoft Research and New York University (NYU)
Downloads 304 (91,275)

Abstract:

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stop-and-frisk, profiling, predictive policing

9.

Optimal Stopping in the NBA: An Empirical Model of the Miami Heat

Number of pages: 35 Posted: 06 Dec 2013 Last Revised: 20 Aug 2014
Matt Goldman and Justin M. Rao
Microsoft Corporation - Microsoft Research - Redmond and Microsoft Research
Downloads 275 (101,505)

Abstract:

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optimal stopping, expertise, lab vs. field, behavioral biases, marginal thinking

10.

The Economics of Spam: Externalities, Market Institutions, and Strategic Games

Number of pages: 35 Posted: 17 May 2012
David Reiley and Justin M. Rao
Pandora Media, Inc. and Microsoft Research
Downloads 242 (115,462)

Abstract:

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spam, externalities, email, arms race, screening

11.

A Sharp Test of the Portability of Expertise

Number of pages: 45 Posted: 05 Sep 2015 Last Revised: 19 Aug 2018
Etan Green, Justin M. Rao and David M. Rothschild
Wharton - Operations, Information and Decisions, Microsoft Research and Microsoft Research - NYC
Downloads 190 (147,197)

Abstract:

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expertise, field vs. lab, probabilistic judgment

12.

A/B Testing

Number of pages: 56 Posted: 12 May 2018 Last Revised: 29 May 2018
University of Pennsylvania - The Wharton School, Microsoft Corporation, New York University (NYU), Microsoft Research and Microsoft Research
Downloads 187 (151,610)

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A/B Testing, Innovation, Digitization, Randomized Trials, Bandit Problems, Optimal Experimentation

13.

What Drives Demand for Government-Controlled News in Russia?

Columbia Business School Research Paper No. 17-100
Number of pages: 70 Posted: 12 Oct 2017 Last Revised: 09 Feb 2018
Andrey Simonov and Justin M. Rao
Columbia University - Columbia Business School and Microsoft Research
Downloads 127 (208,821)

Abstract:

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Media Slant, Censorship, Propaganda, Demand for News, Online News, Media Economics

14.

Misperception of Risk and Incentives by Experienced Agents

Number of pages: 21 Posted: 12 May 2014
Matt Goldman and Justin M. Rao
Microsoft Corporation - Microsoft Research - Redmond and Microsoft Research
Downloads 86 (268,719)

Abstract:

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risk, experience, incentives, bias, learning

15.

Loss Aversion Around a Fixed Reference Point in Highly Experienced Agents

Number of pages: 51 Posted: 21 May 2016 Last Revised: 24 Jun 2017
Matt Goldman and Justin M. Rao
Microsoft Corporation - Microsoft Research - Redmond and Microsoft Research
Downloads 72 (298,478)

Abstract:

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reference dependence, loss aversion, expertise, behavioral economics

16.

Measuring the Effects of Advertising: The Digital Frontier

NBER Working Paper No. w19520
Number of pages: 27 Posted: 11 Oct 2013 Last Revised: 02 Dec 2015
Randall A. Lewis, Justin M. Rao and David Reiley
Netflix, Microsoft Research and Pandora Media, Inc.
Downloads 63 (320,615)

Abstract:

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17.

Firms' Reactions to Public Information on Business Practices: Case of Search Advertising

Number of pages: 41 Posted: 29 May 2016 Last Revised: 25 Feb 2018
Justin M. Rao and Andrey Simonov
Microsoft Research and Columbia University - Columbia Business School
Downloads 60 (334,040)

Abstract:

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information, learning, causal inference, e-commerce, search advertising

18.

The Power of Asking: How Communication Affects Selfishness, Empathy, and Altruism

NBER Working Paper No. w16373
Number of pages: 27 Posted: 20 Sep 2010 Last Revised: 28 Sep 2010
James Andreoni and Justin M. Rao
University of California, San Diego (UCSD) and Microsoft Research
Downloads 47 (367,413)
Citation 8

Abstract:

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19.

Avoiding the Ask: A Field Experiment on Altruism, Empathy, and Charitable Giving

NBER Working Paper No. w17648
Number of pages: 39 Posted: 12 Dec 2011 Last Revised: 14 Dec 2011
James Andreoni, Justin M. Rao and Hannah Trachtman
University of California, San Diego (UCSD), Microsoft Research and Harvard College
Downloads 20 (482,127)
Citation 4

Abstract:

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20.

The Economics of Faith: Using an Apocalyptic Prophecy to Elicit Religious Beliefs in the Field

NBER Working Paper No. w18641
Number of pages: 40 Posted: 22 Dec 2012
University of California, Berkeley - Economic Analysis & Policy Group, Government of the United States of America - Naval Postgraduate School, University of California, Berkeley - Haas School of Business - Business and Public Policy and Microsoft Research
Downloads 4 (568,051)

Abstract:

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21.

Fair Weather Avoidance: Unpacking Costs and Benefits in Replication of 'Avoiding the Ask'

NBER Working Paper No. w20385
Number of pages: 8 Posted: 18 Aug 2014
Harvard College, University of Alaska Anchorage, University of Alaska Anchorage, University of Alaska Anchorage, University of California, San Diego (UCSD), University of Alaska Anchorage and Microsoft Research
Downloads 1 (592,630)

Abstract:

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22.

Signaling Smarts? Revealed Preferences for Self and Social Perceptions of Intelligence

Posted: 09 Jun 2014 Last Revised: 22 Apr 2016
T. Clay McManus and Justin M. Rao
Xavier University and Microsoft Research

Abstract:

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Audience effects, signaling, intelligence, image motivation, sorting experiment