Wendy Hui

University of Nottingham Ningbo, China

Lecturer

199 Taikang East Road

Ningbo, Zhejiang 315100

China

SCHOLARLY PAPERS

4

DOWNLOADS

230

CITATIONS

0

Scholarly Papers (4)

1.

Estimating the Number of Genuine and Fraudulent Clicks in the Pay-Per-Click (PPC) Model

Number of pages: 14 Posted: 31 Jan 2010
Wendy Hui
University of Nottingham Ningbo, China
Downloads 73 (304,288)

Abstract:

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Click Fraud, Pay-Per-Action, Pay-Per-Click, Search Engine Marketing

2.

Brand, Knowledge and False Sense of Security

Nottingham University Business School Research Paper No. 2010-13
Number of pages: 16 Posted: 20 May 2010
Wendy Hui
University of Nottingham Ningbo, China
Downloads 63 (329,227)

Abstract:

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Brand, Knowledge, Experiment, Consumer Market, Technology Adoption

3.

Self-Generated Validity, Framing Effects, and Survey Research in IS

Nottingham University Business School Research Paper No. 2010-12
Number of pages: 37 Posted: 20 May 2010
Wendy Hui
University of Nottingham Ningbo, China
Downloads 50 (367,324)

Abstract:

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Questionnaire surveys, User Acceptance of IT, IT diffusion and adoption

4.

A Note on Bundling Information Goods of Decreasing Value

Number of pages: 7 Posted: 03 Nov 2008
Wendy Hui
University of Nottingham Ningbo, China
Downloads 44 (387,215)

Abstract:

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Information Goods, Bundling, Pricing