Ron Berman

University of Pennsylvania - The Wharton School

3641 Locust Walk

Philadelphia, PA 19104-6365

United States

SCHOLARLY PAPERS

9

DOWNLOADS
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9,483

CITATIONS
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Top 44,984

in Total Papers Citations

3

Scholarly Papers (9)

1.

p-Hacking and False Discovery in A/B Testing

Number of pages: 46 Posted: 18 Jul 2018 Last Revised: 12 Dec 2018
University of Pennsylvania - The Wharton School, OpenDoor, Independent and University of Pennsylvania - Marketing Department
Downloads 5,209 (1,322)

Abstract:

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A/B testing, p-hacking, false discoveries, false positives, experimentation

2.

Beyond the Last Touch: Attribution in Online Advertising

Number of pages: 46 Posted: 25 Jan 2014 Last Revised: 17 Apr 2018
Ron Berman
University of Pennsylvania - The Wharton School
Downloads 1,521 (10,856)

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online advertising, advertising attribution, ad auctions, game theory, last click, last-touch, Shapley value, moral hazard

The Role of Search Engine Optimization in Search Marketing

Number of pages: 17 Posted: 23 Jan 2011 Last Revised: 07 Sep 2014
Ron Berman and Zsolt Katona
University of Pennsylvania - The Wharton School and University of California, Berkeley - Haas School of Business
Downloads 933 (22,534)
Citation 3

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Search Engine Optimization, Search Marketing, Online Advertising, Game Theory, Contests

The Role of Search Engine Optimization in Search Marketing

Marketing Science, Vol. 32, No. 4, 2013; pp. 644-651; DOI: 10.1287/mksc.2013.0783
Posted: 13 Nov 2013
Ron Berman and Zsolt Katona
University of Pennsylvania - The Wharton School and University of California, Berkeley - Haas School of Business

Abstract:

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search engine marketing, electronic commerce, marketing contests

4.

When Form Trumps Substance: A Dynamic Analysis of Microblogging During the 2016 U.S. Presidential Primary Debates

Columbia Business School Research Paper No. 17-13
Number of pages: 49 Posted: 26 Jan 2017 Last Revised: 22 May 2017
University of Pennsylvania - The Wharton School, University of Pennsylvania, The Wharton School, Columbia University, Columbia Business School, Marketing and University of Pennsylvania - Marketing Department
Downloads 535 (48,918)

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Microblogs, Social Media, Elections, Diffusion, Sentiment

5.

Enhancing Power of Marketing Experiments Using Observational Data

The Wharton School Research Paper, Wharton Customer Analytics Initiative Research Paper
Number of pages: 46 Posted: 19 Mar 2018 Last Revised: 01 Apr 2018
Ron Berman and Elea McDonnell Feit
University of Pennsylvania - The Wharton School and Drexel University - Department of Marketing
Downloads 319 (90,960)

Abstract:

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advertising, holdout experiments, average treatment effect, stratification, causal inference

6.

Curation Algorithms and Filter Bubbles in Social Networks

NET Institute Working Paper No. 16-08
Number of pages: 56 Posted: 11 Oct 2016 Last Revised: 13 Jul 2018
Ron Berman and Zsolt Katona
University of Pennsylvania - The Wharton School and University of California, Berkeley - Haas School of Business
Downloads 302 (96,652)

Abstract:

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Social Media, Content Filtering, Ranking, Filter Bubble, Algorithmic Curation, Game Theory

7.

Predicting Startup Survival Using the Normalized Burn Rate

Number of pages: 33 Posted: 22 Aug 2017
Ron Berman and Pablo Hernandez-Lagos
University of Pennsylvania - The Wharton School and New York University, Abu Dhabi
Downloads 281 (104,373)

Abstract:

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spending per employee, burn, rate, firm, survival, startup, managerial capital

8.

Profit-Maximizing A/B Tests

Number of pages: 39 Posted: 01 Nov 2018
Elea McDonnell Feit and Ron Berman
Drexel University - Department of Marketing and University of Pennsylvania - The Wharton School
Downloads 261 (112,836)

Abstract:

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A/B Testing, Randomized Controlled Trial, Marketing Experiments, Bayesian Decision Theory, Sample Size

9.

The Impact of Time Horizon on the Effect of Diversification

Number of pages: 40 Posted: 22 May 2017
Yonatan Berman and Ron Berman
Paris School of Economics (PSE) and University of Pennsylvania - The Wharton School
Downloads 122 (222,455)

Abstract:

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Portfolio Selection, Brownian Motion, Random Walks, Choice Under Uncertainty, Behavioral Economics, Diversification Heuristics, Stochastic Models