Ron Berman

University of Pennsylvania - The Wharton School

3641 Locust Walk

Philadelphia, PA 19104-6365

United States

SCHOLARLY PAPERS

4

DOWNLOADS
Rank 21,165

SSRN RANKINGS

Top 21,165

in Total Papers Downloads

1,711

CITATIONS
Rank 40,114

SSRN RANKINGS

Top 40,114

in Total Papers Citations

4

Scholarly Papers (4)

The Role of Search Engine Optimization in Search Marketing

Number of pages: 17 Posted: 23 Jan 2011 Last Revised: 07 Sep 2014
Ron Berman and Zsolt Katona
University of Pennsylvania - The Wharton School and University of California, Berkeley - Haas School of Business
Downloads 800 (22,239)
Citation 3

Abstract:

Search Engine Optimization, Search Marketing, Online Advertising, Game Theory, Contests

The Role of Search Engine Optimization in Search Marketing

Marketing Science, Vol. 32, No. 4, 2013; pp. 644-651; DOI: 10.1287/mksc.2013.0783
Posted: 13 Nov 2013
Ron Berman and Zsolt Katona
University of Pennsylvania - The Wharton School and University of California, Berkeley - Haas School of Business

Abstract:

search engine marketing, electronic commerce, marketing contests

2.

Beyond the Last Touch: Attribution in Online Advertising

Number of pages: 34 Posted: 25 Jan 2014 Last Revised: 02 Aug 2016
Ron Berman
University of Pennsylvania - The Wharton School
Downloads 238 (30,445)
Citation 1

Abstract:

online advertising, advertising attribution, ad auctions, game theory, CPM, CPA, last click, last touch, Shapley value, moral hazard

3.

Make America Tweet Again: A Dynamic Analysis of Micro-Blogging During the 2016 U.S. Republican Primary Debates

Columbia Business School Research Paper No. 17-13
Number of pages: 50 Posted: 26 Jan 2017 Last Revised: 31 Jan 2017
University of Pennsylvania - The Wharton School, University of Pennsylvania, The Wharton School, Columbia University, Columbia Business School, Marketing and University of Pennsylvania - Marketing Department
Downloads 0 (127,310)

Abstract:

Microblogs, Social Media, Elections, Diffusion, Sentiment

4.

The Impact of Curation Algorithms on Social Network Content Quality and Structure

NET Institute Working Paper No. 16-08
Number of pages: 41 Posted: 11 Oct 2016 Last Revised: 30 Jan 2017
Ron Berman and Zsolt Katona
University of Pennsylvania - The Wharton School and University of California, Berkeley - Haas School of Business
Downloads 0 (260,389)

Abstract:

Social Media, Content Filtering, Ranking, Filter Bubble, Algorithmic Curation, Game Theory