3641 Locust Walk
Philadelphia, PA 19104-6365
University of Pennsylvania - The Wharton School
in Total Papers Downloads
in Total Papers Citations
Search Engine Optimization, Search Marketing, Online Advertising, Game Theory, Contests
search engine marketing, electronic commerce, marketing contests
online advertising, advertising attribution, ad auctions, game theory, CPM, CPA, last click, last touch, Shapley value, moral hazard
Microblogs, Social Media, Elections, Diffusion, Sentiment
Social Media, Content Filtering, Ranking, Filter Bubble, Algorithmic Curation, Game Theory
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