Ron Berman

University of Pennsylvania, The Wharton School

Assistant Professor of Marketing

3641 Locust Walk

Philadelphia, PA 19104

United States

SCHOLARLY PAPERS

10

DOWNLOADS
Rank 3,610

SSRN RANKINGS

Top 3,610

in Total Papers Downloads

11,340

SSRN CITATIONS
Rank 26,478

SSRN RANKINGS

Top 26,478

in Total Papers Citations

14

CROSSREF CITATIONS

16

Scholarly Papers (10)

1.

p-Hacking and False Discovery in A/B Testing

Number of pages: 46 Posted: 18 Jul 2018 Last Revised: 12 Dec 2018
University of Pennsylvania, The Wharton School, OpenDoor, Independent and University of Pennsylvania - Marketing Department
Downloads 5,872 (1,283)
Citation 4

Abstract:

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A/B testing, p-hacking, false discoveries, false positives, experimentation

2.

Beyond the Last Touch: Attribution in Online Advertising

Number of pages: 46 Posted: 25 Jan 2014 Last Revised: 17 Apr 2018
Ron Berman
University of Pennsylvania, The Wharton School
Downloads 1,680 (10,740)
Citation 18

Abstract:

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online advertising, advertising attribution, ad auctions, game theory, last click, last-touch, Shapley value, moral hazard

The Role of Search Engine Optimization in Search Marketing

Number of pages: 17 Posted: 23 Jan 2011 Last Revised: 07 Sep 2014
Ron Berman and Zsolt Katona
University of Pennsylvania, The Wharton School and University of California, Berkeley - Haas School of Business
Downloads 1,013 (22,928)
Citation 8

Abstract:

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Search Engine Optimization, Search Marketing, Online Advertising, Game Theory, Contests

The Role of Search Engine Optimization in Search Marketing

Marketing Science, Vol. 32, No. 4, 2013; pp. 644-651; DOI: 10.1287/mksc.2013.0783
Posted: 13 Nov 2013
Ron Berman and Zsolt Katona
University of Pennsylvania, The Wharton School and University of California, Berkeley - Haas School of Business

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search engine marketing, electronic commerce, marketing contests

4.

A Tale of Two Twitterspheres: Political Microblogging During and After the 2016 Primary and Presidential Debates

Columbia Business School Research Paper No. 17-13
Number of pages: 55 Posted: 26 Jan 2017 Last Revised: 25 Sep 2019
University of Pennsylvania, The Wharton School, Columbia University, Columbia Business School, Marketing, University of Pennsylvania, The Wharton School and University of Pennsylvania - Marketing Department
Downloads 608 (47,255)
Citation 2

Abstract:

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Microblogs, Social Media, Elections, Diffusion, Sentiment

5.

Test & Roll: Profit-Maximizing A/B Tests

Number of pages: 46 Posted: 01 Nov 2018 Last Revised: 23 May 2019
Elea McDonnell Feit and Ron Berman
Drexel University - Department of Marketing and University of Pennsylvania, The Wharton School
Downloads 595 (48,591)
Citation 2

Abstract:

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A/B Testing, Randomized Controlled Trial, Marketing Experiments, Bayesian Decision Theory, Sample Size

6.

Curation Algorithms and Filter Bubbles in Social Networks

NET Institute Working Paper No. 16-08
Number of pages: 45 Posted: 11 Oct 2016 Last Revised: 25 Sep 2019
Ron Berman and Zsolt Katona
University of Pennsylvania, The Wharton School and University of California, Berkeley - Haas School of Business
Downloads 486 (62,735)
Citation 3

Abstract:

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Social Media, Content Filtering, Ranking, Filter Bubble, Algorithmic Curation, Game Theory

7.

Principal Stratification for Advertising Experiments

The Wharton School Research Paper, Wharton Customer Analytics Initiative Research Paper
Number of pages: 38 Posted: 19 Mar 2018 Last Revised: 20 Nov 2019
Ron Berman and Elea McDonnell Feit
University of Pennsylvania, The Wharton School and Drexel University - Department of Marketing
Downloads 474 (64,745)
Citation 3

Abstract:

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advertising, incrementality, lift testing, holdout experiments, average treatment effect, principal stratification, causal inference

8.

Predicting Startup Survival Using the Normalized Burn Rate

Number of pages: 33 Posted: 22 Aug 2017
Ron Berman and Pablo Hernandez-Lagos
University of Pennsylvania, The Wharton School and New York University, Abu Dhabi
Downloads 365 (88,230)

Abstract:

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spending per employee, burn, rate, firm, survival, startup, managerial capital

9.

The Impact of Time Horizon on the Effect of Diversification

Number of pages: 40 Posted: 22 May 2017
Yonatan Berman and Ron Berman
London Mathematical Laboratory and University of Pennsylvania, The Wharton School
Downloads 172 (188,519)

Abstract:

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Portfolio Selection, Brownian Motion, Random Walks, Choice Under Uncertainty, Behavioral Economics, Diversification Heuristics, Stochastic Models

10.

Price Manipulation in Peer-to-Peer Markets and the Sharing Economy

NET Institute Working Paper No. 19-10
Number of pages: 40 Posted: 10 Nov 2019
Vladimir Pavlov and Ron Berman
The Wharton School of Business and University of Pennsylvania, The Wharton School
Downloads 75 (341,891)

Abstract:

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two-sided markets, peer-to-peer platforms, sharing economy, price recommendations, cheap talk