Ron Berman

University of Pennsylvania - The Wharton School

3641 Locust Walk

Philadelphia, PA 19104-6365

United States

SCHOLARLY PAPERS

8

DOWNLOADS
Rank 6,106

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Top 6,106

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6,611

CITATIONS
Rank 44,911

SSRN RANKINGS

Top 44,911

in Total Papers Citations

3

Scholarly Papers (8)

1.

p-Hacking and False Discovery in A/B Testing

Number of pages: 44 Posted: 18 Jul 2018
University of Pennsylvania - The Wharton School, OpenDoor, Independent and University of Pennsylvania - Marketing Department
Downloads 3,140 (3,159)

Abstract:

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A/B testing, p-hacking, false discoveries, false positives, experimentation

2.

Beyond the Last Touch: Attribution in Online Advertising

Number of pages: 46 Posted: 25 Jan 2014 Last Revised: 17 Apr 2018
Ron Berman
University of Pennsylvania - The Wharton School
Downloads 1,323 (12,877)

Abstract:

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online advertising, advertising attribution, ad auctions, game theory, last click, last-touch, Shapley value, moral hazard

The Role of Search Engine Optimization in Search Marketing

Number of pages: 17 Posted: 23 Jan 2011 Last Revised: 07 Sep 2014
Ron Berman and Zsolt Katona
University of Pennsylvania - The Wharton School and University of California, Berkeley - Haas School of Business
Downloads 896 (22,576)
Citation 3

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Search Engine Optimization, Search Marketing, Online Advertising, Game Theory, Contests

The Role of Search Engine Optimization in Search Marketing

Marketing Science, Vol. 32, No. 4, 2013; pp. 644-651; DOI: 10.1287/mksc.2013.0783
Posted: 13 Nov 2013
Ron Berman and Zsolt Katona
University of Pennsylvania - The Wharton School and University of California, Berkeley - Haas School of Business

Abstract:

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search engine marketing, electronic commerce, marketing contests

4.

When Form Trumps Substance: A Dynamic Analysis of Microblogging During the 2016 U.S. Presidential Primary Debates

Columbia Business School Research Paper No. 17-13
Number of pages: 49 Posted: 26 Jan 2017 Last Revised: 22 May 2017
University of Pennsylvania - The Wharton School, University of Pennsylvania, The Wharton School, Columbia University, Columbia Business School, Marketing and University of Pennsylvania - Marketing Department
Downloads 511 (48,834)

Abstract:

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Microblogs, Social Media, Elections, Diffusion, Sentiment

5.

Predicting Startup Survival Using the Normalized Burn Rate

Number of pages: 33 Posted: 22 Aug 2017
Ron Berman and Pablo Hernandez-Lagos
University of Pennsylvania - The Wharton School and New York University, Abu Dhabi
Downloads 229 (122,552)

Abstract:

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spending per employee, burn, rate, firm, survival, startup, managerial capital

6.

Curation Algorithms and Filter Bubbles in Social Networks

NET Institute Working Paper No. 16-08
Number of pages: 56 Posted: 11 Oct 2016 Last Revised: 13 Jul 2018
Ron Berman and Zsolt Katona
University of Pennsylvania - The Wharton School and University of California, Berkeley - Haas School of Business
Downloads 221 (126,980)

Abstract:

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Social Media, Content Filtering, Ranking, Filter Bubble, Algorithmic Curation, Game Theory

7.

Enhancing Power of Marketing Experiments Using Observational Data

The Wharton School Research Paper, Wharton Customer Analytics Initiative Research Paper
Number of pages: 46 Posted: 19 Mar 2018 Last Revised: 01 Apr 2018
Ron Berman and Elea McDonnell Feit
University of Pennsylvania - The Wharton School and Drexel University - Department of Marketing
Downloads 192 (147,931)

Abstract:

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advertising, holdout experiments, average treatment effect, stratification, causal inference

8.

The Impact of Time Horizon on the Effect of Diversification

Number of pages: 40 Posted: 22 May 2017
Yonatan Berman and Ron Berman
Tel Aviv University and University of Pennsylvania - The Wharton School
Downloads 99 (245,598)

Abstract:

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Portfolio Selection, Brownian Motion, Random Walks, Choice Under Uncertainty, Behavioral Economics, Diversification Heuristics, Stochastic Models