Ron Berman

University of Pennsylvania - The Wharton School

3641 Locust Walk

Philadelphia, PA 19104-6365

United States

SCHOLARLY PAPERS

5

DOWNLOADS
Rank 18,784

SSRN RANKINGS

Top 18,784

in Total Papers Downloads

2,025

CITATIONS
Rank 40,134

SSRN RANKINGS

Top 40,134

in Total Papers Citations

4

Scholarly Papers (5)

The Role of Search Engine Optimization in Search Marketing

Number of pages: 17 Posted: 23 Jan 2011 Last Revised: 07 Sep 2014
Ron Berman and Zsolt Katona
University of Pennsylvania - The Wharton School and University of California, Berkeley - Haas School of Business
Downloads 816 (22,365)
Citation 3

Abstract:

Search Engine Optimization, Search Marketing, Online Advertising, Game Theory, Contests

The Role of Search Engine Optimization in Search Marketing

Marketing Science, Vol. 32, No. 4, 2013; pp. 644-651; DOI: 10.1287/mksc.2013.0783
Posted: 13 Nov 2013
Ron Berman and Zsolt Katona
University of Pennsylvania - The Wharton School and University of California, Berkeley - Haas School of Business

Abstract:

search engine marketing, electronic commerce, marketing contests

2.

Beyond the Last Touch: Attribution in Online Advertising

Number of pages: 34 Posted: 25 Jan 2014 Last Revised: 02 Aug 2016
Ron Berman
University of Pennsylvania - The Wharton School
Downloads 238 (25,933)
Citation 1

Abstract:

online advertising, advertising attribution, ad auctions, game theory, CPM, CPA, last click, last touch, Shapley value, moral hazard

3.

The Impact of Time Horizon on the Effect of Diversification

Number of pages: 40 Posted: 22 May 2017
Yonatan Berman and Ron Berman
Tel Aviv University and University of Pennsylvania - The Wharton School
Downloads 0

Abstract:

Portfolio Selection, Brownian Motion, Random Walks, Choice Under Uncertainty, Behavioral Economics, Diversification Heuristics, Stochastic Models

4.

When Form Trumps Substance: A Dynamic Analysis of Microblogging During the 2016 U.S. Presidential Primary Debates

Columbia Business School Research Paper No. 17-13
Number of pages: 49 Posted: 26 Jan 2017 Last Revised: 22 May 2017
University of Pennsylvania - The Wharton School, University of Pennsylvania, The Wharton School, Columbia University, Columbia Business School, Marketing and University of Pennsylvania - Marketing Department
Downloads 0 (69,125)

Abstract:

Microblogs, Social Media, Elections, Diffusion, Sentiment

5.

The Impact of Curation Algorithms on Social Network Content Quality and Structure

NET Institute Working Paper No. 16-08
Number of pages: 41 Posted: 11 Oct 2016 Last Revised: 30 Jan 2017
Ron Berman and Zsolt Katona
University of Pennsylvania - The Wharton School and University of California, Berkeley - Haas School of Business
Downloads 0 (206,844)

Abstract:

Social Media, Content Filtering, Ranking, Filter Bubble, Algorithmic Curation, Game Theory