Richard R. Johnson

University of Virginia - Darden School of Business

P.O. Box 6550

Charlottesville, VA 22906-6550

United States

SCHOLARLY PAPERS

12

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Scholarly Papers (12)

1.

Red Bull (a)

Darden Case No. UVA-M-0663
Number of pages: 12 Posted: 21 Oct 2008
Paul Farris, Ervin Shames, Richard R. Johnson and Jordan Mitchell
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 3,002 (3,630)
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advertising, advertising strategy, brand management, marketing mix, marketing strategy

2.
Downloads 538 ( 41,162)

Marketing Economics

Darden Case No. UVA-M-0648
Number of pages: 10 Posted: 21 Oct 2008
Paul Farris, Ron Mentus, Marian Chapman Moore and Richard R. Johnson
University of Virginia - Darden School of Business, affiliation not provided to SSRN, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 538 (49,879)
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break-even analysis, contribution analysis, cost analysis, economic analysis, marketing management, marketing strategy

3.

An Overview of the Historical Context for Sustainable Business in the United States, 1960–2000

Darden Case No. UVA-ENT-0034
Number of pages: 15 Posted: 21 Oct 2008
Andrea Larson and Richard R. Johnson
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 504 (54,873)
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business and government relations, business and society, corporate social responsibility, environmental issues, government regulation, innovation management, law, regulation, sustainability, sustainable business

Philip Morris U.S.A. And Marlboro Friday (a) (Condensed)

Darden Case No. UVA-M-0657
Number of pages: 4 Posted: 21 Oct 2008
University of Virginia - Darden School of Business, University of Missouri at Kansas City - Department of Organizational Leadership/Marketing, University of Virginia - Darden School of Business, affiliation not provided to SSRN and University of Marketing and Distribution Sciences
Downloads 361 (81,367)
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brand management, pricing

5.

General Motors Onstar

Darden Case No. UVA-M-0659
Number of pages: 8 Posted: 21 Oct 2008
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 367 (80,497)
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new product introduction, emerging industry, product management, e-business

6.
Downloads 112 (216,986)

Marlboro Thursday

Darden Case No. UVA-M-0666
Number of pages: 3 Posted: 21 Oct 2008
Paul Farris and Richard R. Johnson
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 112 (246,402)
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consumer marketing, pricing

7.

An Introduction to Business-to-Business Exchange

Darden Case No. UVA-M-0638
Number of pages: 14 Posted: 16 Jun 2009
Paul Farris, Phillip E. Pfeifer and Richard R. Johnson
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 127 (223,476)
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business-to-business marketing, bargaining/bidding, market structure, procurement, selling, strategic market planning, supplier relations, e-business

8.

The Value of Networks

Darden Case No. UVA-M-0645
Number of pages: 3 Posted: 16 Jun 2009
Paul Farris, Phillip E. Pfeifer and Richard R. Johnson
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 88 (288,075)
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network analysis, technology strategy, valuation, e-business

9.

Procter & Gamble, Private-Label Brands, and the Wal-Mart Partnership (a)

Darden Case No. UVA-M-0654
Number of pages: 4 Posted: 05 Apr 2010 Last Revised: 25 May 2018
Mark E. Parry, Richard Johnson, Richard R. Johnson and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing, affiliation not provided to SSRN, University of Virginia - Darden School of Business and University of Marketing and Distribution Sciences
Downloads 74 (319,598)
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marketing strategy, pricing

10.

Red Bull (Abridged)

Darden Case No. UVA-M-0849
Number of pages: 8 Posted: 30 May 2017
Paul Farris, Ervin Shames and Richard R. Johnson
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
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advertising, advertising strategy, brand management, marketing mix, marketing strategy, brand positioning, product line management

11.

Waterfield Farms

Darden Case No. UVA-M-0647
Number of pages: 7 Posted: 30 May 2017
Paul Farris, Richard R. Johnson and Mary Hickey
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and affiliation not provided to SSRN
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cost analysis, distribution channels, distribution strategy, new-product development, small business

12.

The Path to Sustainable Business: Environmental Frameworks, Practices, and Related Tools

Darden Case No. UVA-ENT-0033
Number of pages: 17 Posted: 30 May 2017
Andrea Larson, Elizabeth Teisberg and Richard R. Johnson
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
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Entrepreneurship