Benjamin P. C. Yen

The University of Hong Kong - School of Business

Meng Wah Complex

Pokfulam Road

Hong Kong

China

SCHOLARLY PAPERS

3

DOWNLOADS

384

SSRN CITATIONS

0

CROSSREF CITATIONS

1

Scholarly Papers (3)

1.

Interplay between Traditional Media and Social Media: Moderating Role of Product Appeal

Number of pages: 35 Posted: 28 Jul 2015 Last Revised: 23 Sep 2018
Yinan Yu, Liangfei Qiu, Hailiang Chen and Benjamin P. C. Yen
Desautels Faculty of Management, McGill University, University of Florida - Warrington College of Business Administration, The University of Hong Kong - Faculty of Business and Economics and The University of Hong Kong - School of Business
Downloads 261 (117,934)

Abstract:

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social media channel, channel management, product appeal, substitution, complementarity, movie promotion

2.

Utilizing Geospatial Information in Cellular Data Usage for Key Location Prediction

Number of pages: 17 Posted: 11 May 2016 Last Revised: 14 May 2016
Yinan Yu, Hailiang Chen, Baojun Ma and Benjamin P. C. Yen
Desautels Faculty of Management, McGill University, The University of Hong Kong - Faculty of Business and Economics, School of Business and Management, Shanghai International Studies University and The University of Hong Kong - School of Business
Downloads 88 (290,384)

Abstract:

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cellular data usage, geospatial information, home and workplace, precision marketing, telecommunications, kernel density estimation

3.

On the Design and Development of Object-Oriented Scheduling Systems

NYU Working Paper No. 2451/14183
Number of pages: 21 Posted: 13 Oct 2008
Michael Pinedo and Benjamin P. C. Yen
New York University (NYU) - Leonard N. Stern School of Business and The University of Hong Kong - School of Business
Downloads 35 (448,837)

Abstract:

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