Raoul V. Kübler

Christian-Albrechts-Universitaet at Kiel

Researcher

Olshausenstr. 40

D-24118 Kiel, Schleswig-Holstein 24118

Germany

SCHOLARLY PAPERS

3

DOWNLOADS

403

CITATIONS

0

Scholarly Papers (3)

1.

The Impact of Product Recall Communication on Brand Image, Brand Attitude and Perceived Product Quality

Number of pages: 33 Posted: 17 May 2012
Raoul V. Kübler and Sönke Albers
Christian-Albrechts-Universitaet at Kiel and University of Kiel
Downloads 197 (93,328)

Abstract:

brand evaluation, effectiveness of communication instruments, product recall, seemingly unrelated regression

2.

Faking or Convincing: Why Do Some Advertising Campaigns Win Creativity Awards?

BuR Business Research Journal, Vol. 5, No. 1, pp. 60-81, May 2012
Number of pages: 22 Posted: 23 May 2012
Raoul V. Kübler and Dennis Proppe
Christian-Albrechts-Universitaet at Kiel and Christian-Albrechts-Universitaet at Kiel
Downloads 49 (279,879)

Abstract:

advertising agencies, advertising award shows, creative success, fake campaigns, new business, partial least squares

3.

Communication Behavior of Companies in Product Recalls Without Customer Identification Information

Marketing - Journal of Research and Management, Vol. 6, No. 1, pp. 19-30, 2010
Number of pages: 34 Posted: 07 Oct 2011
Raoul V. Kübler and Sönke Albers
Christian-Albrechts-Universitaet at Kiel and University of Kiel
Downloads 45 (300,888)

Abstract:

Product Recall, Product Crisis, Communication, Retail Industry, Consumer Goods, Content Analysis, 3SLS