Tony Haitao Cui

University of Minnesota - Twin Cities

321 19th Ave S

Suite 3-150

Minneapolis, MN 55455

United States

SCHOLARLY PAPERS

19

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5,826

SSRN CITATIONS
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SSRN RANKINGS

Top 8,451

in Total Papers Citations

50

CROSSREF CITATIONS

102

Scholarly Papers (19)

1.

Omnichannel Marketing: The Challenge of Data-Integrity

Northeastern U. D’Amore-McKim School of Business Research Paper No. 3460580, NYU Stern School of Business
Number of pages: 31 Posted: 09 Oct 2019
University of Minnesota - Twin Cities, New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Leonard N. Stern School of Business, University of Pennsylvania - Marketing Department, Northeastern University - D’Amore-McKim School of Business, The Stephen M. Ross School of Business at the University of Michigan, Massachusetts Institute of Technology (MIT) - Management Science (MS) and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 846 (40,644)
Citation 2

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2.

Behavioral Models of Managerial Decision-Making

Marketing Letters, Vol. 23, pg. 405-421, 2012
Number of pages: 25 Posted: 27 Feb 2012 Last Revised: 09 Jun 2012
University of Toronto - Rotman School of Management, affiliation not provided to SSRN, Duke University - Fuqua School of Business, Texas A&M University - Department of Economics, affiliation not provided to SSRN, University of Minnesota - Twin Cities, University of Toronto - Rotman School of Management, University of Toronto, University of California, Berkeley - Haas School of Business, University of Houston - C.T. Bauer College of Business, University of Arizona - Eller College of Management - Department of Economics and University of Southern California - Marshall School of Business
Downloads 805 (43,499)
Citation 5

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behavioral economics, managerial decision-making

Behavioral research and empirical modeling of marketing channels: Implications for both fields and a call for future research

Marketing Letters March 2010, Volume 21, pages 301–315 DOI: 10.1007/s11002-010-9109-y
Number of pages: 25 Posted: 16 Jun 2009 Last Revised: 30 Sep 2020
University of Pennsylvania - Marketing Department, Bocconi University, GSIA, Carnegie Mellon University, University of Notre Dame - Department of Marketing, Yale, Harvard Business School - Marketing Unit, University of Minnesota - Twin Cities, University of Texas at Dallas, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing DepartmentUniversity of Miami
Downloads 515 (76,539)

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marketing channels, game theory, behavioral decision research

Behavioral Research and Empirical Modeling of Marketing Channels: Implications for Both Fields and a Call for Future Research

Marketing Letters 21(3):301-315 Sep 2010 http://doi.org/10.1007/s11002-010-9109-y
Number of pages: 27 Posted: 06 Jan 2019 Last Revised: 18 Nov 2021
University of Pennsylvania - Marketing Department, Bocconi University, GSIA, Carnegie Mellon University, Yale, Harvard Business School - Marketing Unit, University of Minnesota - Twin Cities, University of Texas at Dallas, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing DepartmentUniversity of Miami
Downloads 10 (819,777)

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Marketing Channels, Game Theory, Behavioral Decision Research

4.

The Benefit of Uniform Price for Branded Variants

Marketing Science, 2013.
Number of pages: 37 Posted: 15 Jun 2009 Last Revised: 18 Apr 2013
Yuxin Chen and Tony Haitao Cui
New York University (NYU) - Department of Marketing and University of Minnesota - Twin Cities
Downloads 508 (78,605)
Citation 8

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pricing, peer-induced fairness, price fairness, behavioral economics

5.

Fairness Ideals in Distribution Channels

Journal of Marketing Research, Forthcoming
Number of pages: 71 Posted: 14 Mar 2012 Last Revised: 30 Dec 2016
Tony Haitao Cui and Paola Mallucci
University of Minnesota - Twin Cities and University of Wisconsin - Madison - Department of Marketing
Downloads 499 (80,400)
Citation 8

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fairness ideals, distribution channels, quantal response equilibrium, experimental economics

6.

Fairness and Channel Coordination

Management Science, Vol. 53, No. 8, pp. 1303-1314, 2007
Number of pages: 28 Posted: 15 Jun 2009
Tony Haitao Cui, Jagmohan S. Raju and Z. John Zhang
University of Minnesota - Twin Cities, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 448 (91,362)
Citation 10

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Distribution Channels, Fairness, Channel Coordination, Behavioral Economics

7.

Cognitive Hierarchy in Capacity Allocation Games

Forthcoming, Management Science
Number of pages: 50 Posted: 20 Oct 2015 Last Revised: 30 Dec 2016
Tony Haitao Cui and Yinghao Zhang
University of Minnesota - Twin Cities and University of Cincinnati
Downloads 369 (114,194)
Citation 7

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capacity allocation, cognitive hierarchy, strategic thinking, behavioral operations management, behavioral economics

8.

When Acquisition Spoils Retention: Selling Direct vs. Delegation under CRM

Management Science, 2011
Number of pages: 34 Posted: 16 Jun 2009 Last Revised: 18 Apr 2013
Yan Dong, Yuliang Oliver Yao and Tony Haitao Cui
University of South Carolina, Lehigh University and University of Minnesota - Twin Cities
Downloads 349 (121,464)

Abstract:

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customer acquisition, customer retention, customer value, customer relationship management, incentive mechanism

9.

S-Shaped Incentive Schemes and Pay Caps

Number of pages: 41 Posted: 05 Apr 2011
Tony Haitao Cui, Jagmohan S. Raju and Mengze Shi
University of Minnesota - Twin Cities, University of Pennsylvania - Marketing Department and University of Toronto - Rotman School of Management
Downloads 229 (186,413)
Citation 1

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agency theory; pay fairness; sales force compensation; pay caps

10.

The Length of Product Line in Distribution Channels

Marketing Science, Forthcoming
Number of pages: 57 Posted: 29 Sep 2009 Last Revised: 07 Jul 2010
Yunchuan Liu and Tony Haitao Cui
University of Illinois at Urbana-Champaign and University of Minnesota - Twin Cities
Downloads 203 (208,682)
Citation 1

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Product Line, Distribution Channel, Consumer Heterogeneity, Game Theory

11.

Reference-Dependence in Multi-Location Newsvendor Models: A Structural Analysis

Management Science, Forthcoming
Number of pages: 49 Posted: 16 Jun 2009 Last Revised: 07 Jul 2010
Teck Ho, Noah Lim and Tony Haitao Cui
University of California, Berkeley - Haas School of Business, University of Houston - C.T. Bauer College of Business and University of Minnesota - Twin Cities
Downloads 195 (216,428)
Citation 13

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Multi-location Inventory System, Newsvendor; Behavioral Operations Man- agement; Experimental Economics

12.

Pricing Cause-Related Marketing Products

Number of pages: 50 Posted: 03 Oct 2019
Paola Mallucci, George John and Tony Haitao Cui
University of Wisconsin - Madison - Department of Marketing, University of Minnesota - Twin Cities - Carlson School of Management and University of Minnesota - Twin Cities
Downloads 194 (217,448)
Citation 1

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cause marketing; corporate social responsibility, warm glow, reputation, social preferences, behavioral economics

13.

Is Simplicity the Ultimate Sophistication? The Superiority of Linear Pricing

Cui, Tony Haitao, Kong, Guangwen and Pourghannad, Behrooz, Is Simplicity the Ultimate Sophistication? The Superiority of Linear Pricing, Forthcoming, Production and Operations Management.
Number of pages: 34 Posted: 08 Dec 2017 Last Revised: 07 Apr 2020
Tony Haitao Cui, Guangwen Kong and Behrooz Pourghannad
University of Minnesota - Twin Cities, Temple University-Fox School of Business and University of Minnesota, Minneapolis, MN 55455
Downloads 168 (245,899)
Citation 2

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bounded rationality, non-linear contract, newsvendor, buy-back, revenue sharing

14.

A Price Discrimination Model of Trade Promotions

Marketing Science, Vol. 27, No. 5, pp. 779-795, 2007
Number of pages: 38 Posted: 16 Jun 2009
Tony Haitao Cui, Jagmohan S. Raju and Z. John Zhang
University of Minnesota - Twin Cities, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 166 (248,424)
Citation 3

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channels of distribution, channel power, trade promotion, forward-buying

15.

Contract Preferences and Performance for the Loss-Averse Supplier: Buyback versus Revenue Sharing

Management Science, Vol. 62(6), September 2015
Number of pages: 61 Posted: 10 Aug 2017
Yinghao Zhang, Karen Lisa Donohue and Tony Haitao Cui
University of Cincinnati, University of Minnesota - Twin Cities - Carlson School of Management and University of Minnesota - Twin Cities
Downloads 128 (305,392)
Citation 6

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supply contracts; buyback; revenue sharing; loss aversion; behavioral operations

16.

Service Failure Recovery and Prevention: Managing Stockouts in Distribution Channels

Marketing Science, 34:5, 2015
Number of pages: 58 Posted: 31 Dec 2016 Last Revised: 03 Jan 2017
Yan Dong, Kefeng Xu, Tony Haitao Cui and Yuliang Oliver Yao
University of South Carolina, University of Texas at San Antonio, University of Minnesota - Twin Cities and Lehigh University
Downloads 102 (357,790)

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service failure prevention and recovery, stockouts, distribution channel governance

17.

How to Organize Tiered Competition for Prescription Drugs?: Formulary Structure and Bargaining Process

Number of pages: 43 Posted: 31 Dec 2016 Last Revised: 06 Jan 2017
Tony Haitao Cui, Preyas S. Desai and Huihui Wang
University of Minnesota - Twin Cities, Duke University - Fuqua School of Business and Electronic Arts
Downloads 92 (382,049)
Citation 1

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healthcare markets, prescription drugs, pricing, competitive analysis, bargaining

18.

Social Motives in Bilateral Bargaining Games: How Power Changes Perceptions of Fairness

Journal of Economic Behavior and Organization, Vol. 166, 2019
Posted: 03 Oct 2019
Paola Mallucci, Yan Diana Wu and Tony Haitao Cui
University of Wisconsin - Madison - Department of Marketing, Pennsylvania State University - Smeal College of Business and University of Minnesota - Twin Cities

Abstract:

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Power, Fairness, Bargaining, Behavioral economics, Ultimatum game

19.

The Benefit of Uniform Price for Branded Variants

Marketing Science, Vol. 32, No. 1, 2013; pp. 36-50; DOI: 10.1287/mksc.1120.0751
Posted: 13 Nov 2013
Yuxin Chen and Tony Haitao Cui
Northwestern University - Department of Marketing and University of Minnesota - Twin Cities

Abstract:

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pricing, peer-induced fairness, price fairness, behavioral economics