Dongwon Lee

Korea University Business School

Dr.

Anam-Dong, Seongbuk-Gu

Seoul, 136701

Korea, Republic of (South Korea)

http://dongwon.info

SCHOLARLY PAPERS

10

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CITATIONS
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Top 35,484

in Total Papers Citations

10

Scholarly Papers (10)

1.

Seizing the Commuting Moment: Contextual Targeting Based on Mobile Transportation Apps

Forthcoming, Information Systems Research
Number of pages: 42 Posted: 22 Mar 2018
New York University (NYU) - Leonard N. Stern School of Business, Nanyang Technological University, Korea University Business School and KAIST College of Business
Downloads 289 (103,739)

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commuting, contextual targeting, field study, mobile coupon, mobile marketing

2.
Downloads 236 (128,028)
Citation 16

Price Points and Price Rigidity

Emory Law and Economics Research Paper No. 08-34, Bar Ilan Univ. Pub Law Working Paper No. 09-01
Number of pages: 63 Posted: 20 Oct 2008 Last Revised: 29 May 2012
Bar-Ilan University - Department of Economics, Korea University Business School, University of Kentucky - Gatton College of Business and Economics, Singapore Management University and University of Minnesota - Carlson School of Management
Downloads 123 (227,041)
Citation 2

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Price Point, 9-Ending Price, Price Rigidity, Consumer Inattention

Price Points and Price Rigidity

Review of Economics and Statistics, Forthcoming, Emory Law and Economics Research Paper No. 11-93, Emory Public Law Research Paper No. 11-141, Mays Business School Research Paper No. 2012-36
Number of pages: 57 Posted: 20 Dec 2010 Last Revised: 29 May 2012
Bar-Ilan University - Department of Economics, Korea University Business School, University of Kentucky - Gatton College of Business and Economics, Singapore Management University and University of Minnesota - Carlson School of Management
Downloads 63 (348,536)
Citation 15

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Price Point, 9-Ending Price, Price Rigidity, Sticky Prices, Psychological Prices

Price Points and Price Rigidity

Review of Economics and Statistics, Vol. 93, No. 4, 2011, Mays Business School Research Paper No. 1870809, Bar-Ilan University Department of Economics Research Paper No. 2010-21
Number of pages: 66 Posted: 23 Jun 2011 Last Revised: 28 May 2018
Bar-Ilan University - Department of Economics, Korea University Business School, University of Kentucky - Gatton College of Business and Economics, Singapore Management University and University of Minnesota - Carlson School of Management
Downloads 50 (390,227)
Citation 5

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Price Point, 9-Ending Price, Price Rigidity

3.

A Hybrid Firm’s Pricing Strategy in Electronic Commerce under Channel Migration

International Journal of Electronic Commerce, 14(1), Fall 2009, pp. 11-54
Number of pages: 38 Posted: 09 Feb 2009 Last Revised: 02 Jun 2018
Singapore Management University, Korea University Business School, Korea University and Seoul National University
Downloads 215 (140,170)
Citation 1

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Business policy, channel migration, channel switching costs, empirical research, e-commerce, hybrid firm, loyalty, online channel, marketing, pricing models, pricing strategy

4.

Price Rigidity in Internet Retailing

Journal of the Association for Information Systems, 11(6), June 2010, pp. 308-338
Number of pages: 46 Posted: 09 Feb 2009 Last Revised: 09 Jun 2018
Robert J. Kauffman and Dongwon Lee
Singapore Management University and Korea University Business School
Downloads 149 (194,318)

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Economic analysis, e-commerce, interfirm competition, information systems, information technology, Internet retailing, literature survey, marketing, price rigidity, pricing strategy

5.

Image Effects and Rational Inattention in Internet-Based Selling

International Journal of Electronic Commerce, 13(4), Summer 2009, pp. 129-167
Number of pages: 38 Posted: 09 Feb 2009 Last Revised: 02 Jun 2018
Korea University Business School, Singapore Management University and University of Minnesota - Carlson School of Management
Downloads 76 (310,811)
Citation 1

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Image effects, Internet-based selling, 9-ending prices, price points, rational inattention, strategic pricing, technology impact

6.

Beyond the Hype of Frictionless Markets: Evidence of Heterogeneity in Price Rigidity on the Internet

Journal of Management Information Systems, Vol. 22, No. 2, pp. 57-89, Fall 2005
Number of pages: 36 Posted: 09 Feb 2009
University of Minnesota - Carlson School of Management, Singapore Management University and Korea University Business School
Downloads 53 (373,878)
Citation 8

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Bookselling, e-commerce, economic analysis, empirical research, empirical regularities, Internet retailing, price rigidity, strategic pricing

7.

Culture, Relationship Norm, and Dual Entitlement

Chen, Haipeng (Allan), Lisa Bolton, Sharon Ng, Dongwon Lee and Dian Wang* (2018), “Culture, Relationship Norm, and Dual Entitlement,” Journal of Consumer Research, DOI: 10.1093/jcr/ucx118
Number of pages: 58 Posted: 12 Jun 2018
University of Kentucky - Gatton College of Business and Economics, Pennsylvania State University, Nanyang Technological University (NTU) - Division of Marketing and International Business, Korea University Business School and Texas A&M University - Department of Marketing
Downloads 45 (400,909)

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dual entitlement, culture, relationship norms, price fairness, asymmetric pricing

8.

Influential Users in Social Network Services: The Contingent Value of Connecting User Status and Brokerage

Data Base for Advances in Information Systems, February 2018, 49(1), pp. 13-31
Number of pages: 38 Posted: 13 Jun 2018
Korea University Business School, Korea University Business School, Korea University, Business School, KAIST College of Business and Georgia State University
Downloads 14 (550,493)

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Brokerage; Connecting User; Information Diffusion; Information Flow Network; Social Network Analysis (SNA); Social Network Services (SNS); Status

9.

Market Perception on Cloud Computing Initiatives in Organizations: An Extended Resource-Based View

Information and Management, September 2014, 51(6), pp. 653-669.
Number of pages: 47 Posted: 13 Jun 2018
Korea University Business School (KUBS), Korea University Business School, Korea University Business School (KUBS) and Sungkyunkwan University - SKK Business School
Downloads 7 (593,615)
Citation 1

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Cloud Computing; Event Study; Extended Resource Based View; Firm Performance; Market Value of Firm; Technology Innovation

10.

Determinants ofcLoyalty Point Redemption: Implications for Customer Equity Management

Journal of Business Research, Vol. 69, No. 9, 2016
Number of pages: 28 Posted: 13 Jun 2018
Korea University, Korea University Business School, Korea University Business School (KUBS), Korea University Business School and Korea University Business School (KUBS)
Downloads 5 (606,700)

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Customer Equity, Demographic Characteristics, Loyalty Program, Online Channel, Point Redemption