Babur De los Santos

Clemson University

Assistant Professor

228 Sirrine Hall

Clemson, SC 29634

United States

http://babur.people.clemson.edu

SCHOLARLY PAPERS

10

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Scholarly Papers (10)

Search Engine Optimization: What Drives Organic Traffic to Retail Sites?

Number of pages: 37 Posted: 10 Jun 2013 Last Revised: 19 Jun 2014
Michael R. Baye, Babur De los Santos and Matthijs R. Wildenbeest
Indiana University - Kelley School of Business - Department of Business Economics & Public Policy, Clemson University and Indiana University - Kelley School of Business - Department of Business Economics & Public Policy
Downloads 374 (73,218)

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search engine optimization, organic clicks, search marketing

Search Engine Optimization: What Drives Organic Traffic to Retail Sites?

Journal of Economics & Management Strategy, Vol. 25, Issue 1, pp. 6-31, 2016
Number of pages: 26 Posted: 20 Jan 2016
Michael R. Baye, Babur De los Santos and Matthijs R. Wildenbeest
Indiana University - Kelley School of Business - Department of Business Economics & Public Policy, Clemson University and Indiana University - Kelley School of Business - Department of Business Economics & Public Policy
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2.

E-Book Pricing and Vertical Restraints

NET Institute Working Paper No. 14-18
Number of pages: 40 Posted: 09 Oct 2014 Last Revised: 23 Dec 2014
Babur De los Santos and Matthijs R. Wildenbeest
Clemson University and Indiana University - Kelley School of Business - Department of Business Economics & Public Policy
Downloads 329 (85,610)

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e-books, agency, vertical restraints, most favored nation, media economics, resale, price maintenance, Amazon

3.

Consumer Search on the Internet

NET Institute Working Paper No. 08-15
Number of pages: 48 Posted: 28 Oct 2008 Last Revised: 04 Sep 2014
Babur De los Santos
Clemson University
Downloads 204 (140,393)

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4.

Testing Models of Consumer Search using Data on Web Browsing and Purchasing Behavior

Forthcoming in the American Economic Review , NET Institute Working Paper No. 09-23
Number of pages: 32 Posted: 08 Oct 2009 Last Revised: 05 Aug 2014
Babur De los Santos, Ali Hortacsu and Matthijs R. Wildenbeest
Clemson University, University of Chicago - Department of Economics and Indiana University - Kelley School of Business - Department of Business Economics & Public Policy
Downloads 152 (182,354)

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consumer search, electronic commerce, consumer behavior

5.

Optimizing Click-Through in Online Rankings with Endogenous Search Refinement

Number of pages: 46 Posted: 18 Oct 2012 Last Revised: 28 Nov 2016
Babur De los Santos and Sergei Koulayev
Clemson University and Bureau of Consumer Financial Protection
Downloads 131 (205,726)

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consumer search, hotel industry, popularity rankings, platform, collaborative filtering, click-through rates, customization

6.

Search with Learning

Number of pages: 35 Posted: 18 Oct 2012 Last Revised: 12 May 2014
Babur De los Santos, Ali Hortacsu and Matthijs R. Wildenbeest
Clemson University, University of Chicago - Department of Economics and Indiana University - Kelley School of Business - Department of Business Economics & Public Policy
Downloads 114 (228,435)

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consumer search, learning, electronic commerce, consumer behavior

7.

What's in a Name? Measuring Prominence, and Its Impact on Organic Traffic from Search Engines

Kelley School of Business Research Paper No. 2014-47
Number of pages: 34 Posted: 19 Dec 2012 Last Revised: 01 Dec 2014
Michael R. Baye, Babur De los Santos and Matthijs R. Wildenbeest
Indiana University - Kelley School of Business - Department of Business Economics & Public Policy, Clemson University and Indiana University - Kelley School of Business - Department of Business Economics & Public Policy
Downloads 110 (234,341)

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product search, position, internet, search engines, prominence

8.

Do MSRPs Decrease Prices?

Number of pages: 31 Posted: 08 Nov 2013 Last Revised: 01 Nov 2016
Babur De los Santos, In Kim and Dmitry Lubensky
Clemson University, Indiana University Bloomington - Department of Economics and Indiana University - Kelley School of Business - Department of Business Economics & Public Policy
Downloads 58 (342,594)

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recommended retail price, suggested retail price, list price, non-binding price, search with uncertainty, vertical restraints, resale price maintenance

9.

Searching for Physical and Digital Media: The Evolution of Platforms for Finding Books

NBER Working Paper No. w19519
Number of pages: 45 Posted: 11 Oct 2013 Last Revised: 08 Oct 2014
Michael R. Baye, Babur De los Santos and Matthijs R. Wildenbeest
Indiana University - Kelley School of Business - Department of Business Economics & Public Policy, Clemson University and Indiana University - Kelley School of Business - Department of Business Economics & Public Policy
Downloads 26 (461,203)

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10.

Agency Pricing and Bargaining: Evidence from the E-Book Market

NET Institute Working Paper No. 18-14, Kelley School of Business Research Paper No. 18-90
Number of pages: 50 Posted: 13 Nov 2018
Babur De los Santos, Daniel P. O'Brien and Matthijs R. Wildenbeest
Clemson University, Compass Lexecon and Indiana University - Kelley School of Business - Department of Business Economics & Public Policy
Downloads 3 (588,358)

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e-books, agency agreements, vertical restraints, bargaining