Babur De los Santos

Clemson University

Assistant Professor

228 Sirrine Hall

Clemson, SC 29634

United States

http://babur.people.clemson.edu

SCHOLARLY PAPERS

10

DOWNLOADS
Rank 28,763

SSRN RANKINGS

Top 28,763

in Total Papers Downloads

1,580

CITATIONS
Rank 14,992

SSRN RANKINGS

Top 14,992

in Total Papers Citations

48

Scholarly Papers (10)

Search Engine Optimization: What Drives Organic Traffic to Retail Sites?

Number of pages: 37 Posted: 10 Jun 2013 Last Revised: 19 Jun 2014
Michael R. Baye, Babur De los Santos and Matthijs R. Wildenbeest
Indiana University - Kelley School of Business - Department of Business Economics & Public Policy, Clemson University and Indiana University - Kelley School of Business - Department of Business Economics & Public Policy
Downloads 382 (75,594)
Citation 3

Abstract:

Loading...

search engine optimization, organic clicks, search marketing

Search Engine Optimization: What Drives Organic Traffic to Retail Sites?

Journal of Economics & Management Strategy, Vol. 25, Issue 1, pp. 6-31, 2016
Number of pages: 26 Posted: 20 Jan 2016
Michael R. Baye, Babur De los Santos and Matthijs R. Wildenbeest
Indiana University - Kelley School of Business - Department of Business Economics & Public Policy, Clemson University and Indiana University - Kelley School of Business - Department of Business Economics & Public Policy
Downloads 0
  • Add to Cart

Abstract:

Loading...

2.

E-Book Pricing and Vertical Restraints

NET Institute Working Paper No. 14-18
Number of pages: 40 Posted: 09 Oct 2014 Last Revised: 23 Dec 2014
Babur De los Santos and Matthijs R. Wildenbeest
Clemson University and Indiana University - Kelley School of Business - Department of Business Economics & Public Policy
Downloads 337 (88,132)
Citation 9

Abstract:

Loading...

e-books, agency, vertical restraints, most favored nation, media economics, resale, price maintenance, Amazon

3.

Consumer Search on the Internet

NET Institute Working Paper No. 08-15
Number of pages: 48 Posted: 28 Oct 2008 Last Revised: 04 Sep 2014
Babur De los Santos
Clemson University
Downloads 211 (143,483)
Citation 7

Abstract:

Loading...

4.

Testing Models of Consumer Search using Data on Web Browsing and Purchasing Behavior

Forthcoming in the American Economic Review , NET Institute Working Paper No. 09-23
Number of pages: 32 Posted: 08 Oct 2009 Last Revised: 05 Aug 2014
Babur De los Santos, Ali Hortacsu and Matthijs R. Wildenbeest
Clemson University, University of Chicago - Department of Economics and Indiana University - Kelley School of Business - Department of Business Economics & Public Policy
Downloads 158 (186,108)
Citation 7

Abstract:

Loading...

consumer search, electronic commerce, consumer behavior

5.

Optimizing Click-Through in Online Rankings with Endogenous Search Refinement

Number of pages: 46 Posted: 18 Oct 2012 Last Revised: 28 Nov 2016
Babur De los Santos and Sergei Koulayev
Clemson University and Bureau of Consumer Financial Protection
Downloads 142 (203,187)
Citation 4

Abstract:

Loading...

consumer search, hotel industry, popularity rankings, platform, collaborative filtering, click-through rates, customization

6.

Search with Learning

Number of pages: 35 Posted: 18 Oct 2012 Last Revised: 12 May 2014
Babur De los Santos, Ali Hortacsu and Matthijs R. Wildenbeest
Clemson University, University of Chicago - Department of Economics and Indiana University - Kelley School of Business - Department of Business Economics & Public Policy
Downloads 121 (230,302)
Citation 6

Abstract:

Loading...

consumer search, learning, electronic commerce, consumer behavior

7.

What's in a Name? Measuring Prominence, and Its Impact on Organic Traffic from Search Engines

Kelley School of Business Research Paper No. 2014-47
Number of pages: 34 Posted: 19 Dec 2012 Last Revised: 01 Dec 2014
Michael R. Baye, Babur De los Santos and Matthijs R. Wildenbeest
Indiana University - Kelley School of Business - Department of Business Economics & Public Policy, Clemson University and Indiana University - Kelley School of Business - Department of Business Economics & Public Policy
Downloads 112 (243,594)
Citation 3

Abstract:

Loading...

product search, position, internet, search engines, prominence

8.

Do MSRPs Decrease Prices?

Number of pages: 31 Posted: 08 Nov 2013 Last Revised: 01 Nov 2016
Babur De los Santos, In Kim and Dmitry Lubensky
Clemson University, Indiana University Bloomington - Department of Economics and Indiana University - Kelley School of Business - Department of Business Economics & Public Policy
Downloads 61 (351,800)
Citation 2

Abstract:

Loading...

recommended retail price, suggested retail price, list price, non-binding price, search with uncertainty, vertical restraints, resale price maintenance

9.

Agency Pricing and Bargaining: Evidence from the E-Book Market

NET Institute Working Paper No. 18-14, Kelley School of Business Research Paper No. 18-90
Number of pages: 50 Posted: 13 Nov 2018
Babur De los Santos, Daniel P. O'Brien and Matthijs R. Wildenbeest
Clemson University, Compass Lexecon and Indiana University - Kelley School of Business - Department of Business Economics & Public Policy
Downloads 29 (469,590)
Citation 1

Abstract:

Loading...

e-books, agency agreements, vertical restraints, bargaining

10.

Searching for Physical and Digital Media: The Evolution of Platforms for Finding Books

NBER Working Paper No. w19519
Number of pages: 45 Posted: 11 Oct 2013 Last Revised: 08 Oct 2014
Michael R. Baye, Babur De los Santos and Matthijs R. Wildenbeest
Indiana University - Kelley School of Business - Department of Business Economics & Public Policy, Clemson University and Indiana University - Kelley School of Business - Department of Business Economics & Public Policy
Downloads 27 (479,710)

Abstract:

Loading...