S. Cem Bahadir

University of North Carolina at Greensboro

347 Bryan Building

516 Stirling Street

Greensboro, NC 27402

SCHOLARLY PAPERS

5

DOWNLOADS

384

SSRN CITATIONS

1

CROSSREF CITATIONS

1

Scholarly Papers (5)

1.

New Product Introductions for Low-Income Consumers in Emerging Markets

Indian School of Business
Number of pages: 66 Posted: 08 Oct 2019
Indian School of Business (ISB), Hyderabad, University of North Carolina at Greensboro, University of Georgia--Terry School of Business and Pontificia Universidad Católica de Chile - School of Business
Downloads 226 (216,821)

Abstract:

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Emerging Markets, Low-Income Consumers, Consumer Aspirations, New Products, Multi-Method Approach, Qualitative research, Natural language processing, Topic Modeling, Multilevel model

2.

A Meta-Analysis of the Determinants of Organic Sales Growth

International Journal of Research in Marketing, Forthcoming
Number of pages: 45 Posted: 28 Aug 2009
University of North Carolina at Greensboro, University of Georgia--Terry School of Business and Emory University - Goizueta Business School
Downloads 158 (297,089)
Citation 1

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3.

When Should Emerging Market Firms Enter Developing or Developed Country-Markets?

Posted: 10 Feb 2023
Preethika Sainam and S. Cem Bahadir
Arizona State University (ASU) and University of North Carolina at Greensboro

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Emerging Market Firms, International Market Entry, Adaptation Costs, Analytical Models

4.

Marketing Mix and Brand Sales in Global Markets: Examining the Contingent Role of Country-Market Characteristics

Journal of International Business Studies, Forthcoming
Posted: 13 Dec 2014
University of North Carolina at Greensboro, University of Georgia--Terry School of Business and Singapore Management University - Lee Kong Chian School of Business

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international marketing strategy, brand sales, performance, hierarchical linear model, emerging markets, marketing mix elasticity

5.

Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?

Journal of Marketing, Vol. 72, pp. 49-64, November 2008
Posted: 10 Apr 2011
University of North Carolina at Greensboro, University of Georgia--Terry School of Business and Singapore Management University - Lee Kong Chian School of Business

Abstract:

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brand valuation, brand equity, marketing capability, brand portfolio, mergers and acquisitions