Priscilla Ann LaBarbera

affiliation not provided to SSRN

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Scholarly Papers (1)

Customer Retention and Unplanned Purchases on the Web

NYU Working Paper No. IS-99-10
Number of pages: 43 Posted: 23 Oct 2008
Marios Koufaris, Ajit Kambil and Priscilla Ann LaBarbera
Zicklin School of Business, Paul H. Chook Department of Information Systems and Statistics, Baruch College - The City University of New York, Deloitte Services LP and affiliation not provided to SSRN
Downloads 103 (282,899)

Abstract:

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Electronic commerce, consumer behavior, customer retention, unplanned purchases, web customers

Customer Retention and Unplanned Purchases on the Web

NYU Working Paper No. IS-99-06
Number of pages: 40 Posted: 23 Oct 2008
Marios Koufaris, Ajit Kambil and Priscilla Ann LaBarbera
Zicklin School of Business, Paul H. Chook Department of Information Systems and Statistics, Baruch College - The City University of New York, Deloitte Services LP and affiliation not provided to SSRN
Downloads 52 (418,565)

Abstract:

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Electronic commerce, consumer behavior, customer retention, unplanned purchases, web customers