Jose Antonio Rosa

University of Wyoming College of Business

Professor of Marketing and Sustainable Business Practices

1000 E. University Avenue

Dept. 3275

Laramie, WY 82071

United States

SCHOLARLY PAPERS

2

DOWNLOADS

363

CITATIONS

3

Scholarly Papers (2)

1.

The Interplay of Customer and Product Innovation Dynamics: An Exploratory Study

Journal of Product Innovation Management, Forthcoming, UIC College of Business Administration Research Paper No. 11-01
Number of pages: 40 Posted: 26 Dec 2010 Last Revised: 20 Jul 2011
affiliation not provided to SSRN, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), University of Illinois at Urbana-Champaign - Department of Business Administration and University of Wyoming College of Business
Downloads 191 (157,376)

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Innovation, Customer Dynamics, Product Dynamics, Radical Innovation, New Product Development, Qualitative Interviews

Applying a Transformative Consumer Research Lens to Understanding and Alleviating Poverty

Journal of Research for Consumers, Issue 19, 2011
Number of pages: 9 Posted: 15 Mar 2012 Last Revised: 13 Mar 2013
Colorado State University, Rutgers, The State University of New Jersey - Marketing, affiliation not provided to SSRN, Emory University, Bilkent University, University College Dublin (UCD), University of Wyoming College of Business, HEC Paris - Marketing, State University of New York at Buffalo - School of Management, Universidad de los Andes, Colombia - School of Business Administration and affiliation not provided to SSRN
Downloads 150 (194,678)

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Applying a Transformative Consumer Research Lens to Understanding and Alleviating Poverty

Journal of Research for Consumers, No. 19, 2011
Number of pages: 9 Posted: 22 Jul 2012
Colorado State University, Rutgers, The State University of New Jersey - Marketing, affiliation not provided to SSRN, Emory University, Bilkent University, University College Dublin (UCD), University of Wyoming College of Business, HEC Paris - Marketing, State University of New York at Buffalo - School of Management, Universidad de los Andes, Colombia - School of Business Administration and affiliation not provided to SSRN
Downloads 22 (523,826)

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Poverty, Subsistence marketplaces, Transformative consumer research, Felt deprivation, Power