Naihe Li

Shanghai Jiao Tong University (SJTU) - Antai College of Economics and Management

No.535 Fahuazhen Road

Shanghai Jiao Tong University

Shanghai, Shanghai 200052

China

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Scholarly Papers (1)

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Wealth, Warmth and Wellbeing: Whether Happiness is Relative or Absolute Depends on Whether it is About Money, Acquisition or Consumption

Journal of Marketing Research, 2009
Number of pages: 15 Posted: 05 Nov 2008 Last Revised: 12 Apr 2016
University of Chicago - Booth School of Business, University of Florida, Shanghai Jiao Tong University (SJTU) - Antai College of Economics and Management and University of Chicago - Booth School of Business
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Abstract:

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happiness, money, acquisition, evaluability, relative vs. absolute