Zhiyong Yang

University of Texas at Arlington - College of Business Administration

Associate Professor of Marketing

701 S. West Street

Arlington, TX 76019

United States

SCHOLARLY PAPERS

17

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806

CITATIONS
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Top 17,676

in Total Papers Citations

39

Scholarly Papers (17)

1.

Consumer Adoption of New Products: Independent versus Interdependent Self-Perspectives

Journal of Marketing, Forthcoming
Number of pages: 50 Posted: 31 Oct 2013
Zhenfeng Ma, Zhiyong Yang and Mehdi Mourali
Wilfrid Laurier University, University of Texas at Arlington - College of Business Administration and University of Calgary - Haskayne School of Business
Downloads 162 (182,200)

Abstract:

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new product adoption, distinctiveness utility, self-construal

2.

A Proposed Model of Online Consumer Behavior: Assessing the Role of Gender

Journal of Business Research, Vol. 63, No. 9/10, p. 926, 2010
Number of pages: 9 Posted: 31 Oct 2013
University of Montreal, Deceased, University of Texas at Arlington - College of Business Administration and State University of New York (SUNY) at Albany
Downloads 101 (261,963)
Citation 1

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3.

Parental Style and Consumer Socialization Among Adolescents: A Cross-National Investigation

Journal of Business Research, Forthcoming
Number of pages: 9 Posted: 31 Oct 2013
University of Texas at Arlington - College of Business Administration, Saint Mary's University, Canada, Concordia University, Quebec - John Molson School of Business and Hanyang University
Downloads 81 (301,330)

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4.

Non-Local or Local Brands? A Multi-Level Investigation into Confidence in Brand Origin Identification and Its Strategic Implications

Journal of the Academy of Marketing Science 2010, 38, 202-218
Number of pages: 17 Posted: 01 Nov 2013
Lianxi Zhou, Zhiyong Yang and Michael Hui
Brock University, University of Texas at Arlington - College of Business Administration and The Chinese University of Hong Kong (CUHK)
Downloads 69 (330,192)

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Perceived brand foreignness, Confidence in brand origin identification, Brand value, Emerging market

5.

Internet versus Bricks-and-Mortar Retailers: An Investigation into Intangibility and Its Consequences

Journal of Retailing 2005, 81(4), 251-267
Number of pages: 17 Posted: 31 Oct 2013
Concordia University, Quebec - John Molson School of Business, University of Texas at Arlington - College of Business Administration, University of Adelaide and University of Quebec at Montreal (UQAM)
Downloads 58 (360,784)

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6.

Demarketing Teen Tobacco and Alcohol Use: Negative Peer Influence and Longitudinal Roles of Parenting and Self-Esteem

Journal of Business Research, Vol. 66, No. 4, p. 559, 2013
Number of pages: 9 Posted: 01 Nov 2013
University of Texas at Arlington - College of Business Administration, State University of New York (SUNY) at Albany and Concordia University, Quebec - John Molson School of Business
Downloads 55 (370,164)

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demarketing, parenting strategies, susceptibility to negative peer influence, self-esteem, smoking, drinking

7.

The Dual Role of Power in Resisting Social Influence

Journal of Consumer Research, Vol. 40, No. 3, p. 539, 2013
Number of pages: 17 Posted: 01 Nov 2013
Mehdi Mourali and Zhiyong Yang
University of Calgary - Haskayne School of Business and University of Texas at Arlington - College of Business Administration
Downloads 49 (389,704)

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8.

One Coin, Two Sides: Differential Effects of Social Learning on Two Aspects of Music Piracy

Journal of Management Information Systems 2011, 28(3), 343-384
Number of pages: 42 Posted: 01 Nov 2013
Jingguo Wang, Zhiyong Yang and Sudip Bhattacharjee
University of Texas at Arlington - Department of Information Systems & Operations Management, University of Texas at Arlington - College of Business Administration and University of Connecticut - Department of Operations & Information Management
Downloads 44 (407,245)

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9.

The Impact of Parenting Strategies on Child Smoking Behavior: The Role of Child Self-Esteem Trajectory

Journal of Public Policy & Marketing 2010, 29(2), 232-247
Number of pages: 17 Posted: 01 Nov 2013
Zhiyong Yang and Charles Schaninger
University of Texas at Arlington - College of Business Administration and State University of New York (SUNY) at Albany
Downloads 41 (418,414)

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Parental responsiveness, parental psychological control, child smoking progression, latent growth modeling, self-esteem trajectories, mediation

10.

Cultural Differences in Consumer Socialization: A Comparison of Chinese-Canadian and Caucasian-Canadian Children

Journal of Business Research 2009, 62, 955-962
Number of pages: 8 Posted: 01 Nov 2013
Chankon Kim, Zhiyong Yang and Hanjoon Lee
Saint Mary's University, Canada, University of Texas at Arlington - College of Business Administration and Hanyang University
Downloads 39 (426,238)

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11.

Multi-Level Framework of Open Source Software Adoption

Journal of Business Research 2011, 64, 997-1003
Number of pages: 7 Posted: 01 Nov 2013
Wen Guang Qu, Zhiyong Yang and ZhongMing Wang
Zhejiang University, University of Texas at Arlington - College of Business Administration and Zhejiang University
Downloads 23 (501,848)

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12.

How Culture Matters in Children's Purchase Influence: A Multi-Level Investigation

Journal of the Academy of Marketing Science 2007, 35(1), 113-126
Number of pages: 14 Posted: 31 Oct 2013
Concordia University, Quebec - John Molson School of Business, University of Texas at Arlington - College of Business Administration, Saint Mary's University, Canada and University of Montreal
Downloads 23 (501,848)

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13.

Exploring How Intangibility Affects Perceived Risk

Journal of Service Research 2004, 6(4), 373-389
Number of pages: 17 Posted: 31 Oct 2013
Concordia University, Quebec - John Molson School of Business, University of Adelaide, University of Quebec at Montreal (UQAM) and University of Texas at Arlington - College of Business Administration
Downloads 22 (507,659)
Citation 1

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14.

Parental Responsiveness and Adolescent Susceptibility to Peer Influence: A Cross-Cultural Investigation

Journal of Business Research, Vol. 64, p. 979, 2011
Number of pages: 9 Posted: 01 Nov 2013
Zhiyong Yang and Michel Laroche
University of Texas at Arlington - College of Business Administration and Concordia University, Quebec - John Molson School of Business
Downloads 21 (513,499)

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15.

Parenting Strategies as Influences of Teen Drinking via Self Esteem: An Important Area for Family Policy

Journal of Macromarketing 2010, 30(4), 331-341
Number of pages: 12 Posted: 01 Nov 2013
Zhiyong Yang and Charles Schaninger
University of Texas at Arlington - College of Business Administration and State University of New York (SUNY) at Albany
Downloads 10 (579,240)

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16.

Productivity and Coauthorship in JPSSM: A Social Network Analysis

Journal of Personal Selling & Sales Management 2010, 30(1), 47-71
Number of pages: 26 Posted: 31 Oct 2013
University of Texas at Arlington - College of Business Administration, University of South Florida - College of Business Administration and University of Texas at Arlington
Downloads 8 (591,872)

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17.

Effect of Peer Influence on Unauthorized Music Downloading and Sharing: The Moderating Role of Self-Construal

Posted: 01 Oct 2014
Zhiyong Yang, Jingguo Wang and Mehdi Mourali
University of Texas at Arlington - College of Business Administration, University of Texas at Arlington - Department of Information Systems & Operations Management and University of Calgary - Haskayne School of Business

Abstract:

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unauthorized sharing, unauthorized downloading, peer influence in music downloading/sharing, self-control, differential association, self-construal