Daniel Gerhard

University of Erlangen-Nuremberg-Friedrich Alexander Universität Erlangen Nürnberg

Schloßplatz 4

Erlangen, DE Bavaria 91054

Germany

SCHOLARLY PAPERS

2

DOWNLOADS

394

SSRN CITATIONS

1

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Innovation Management and Marketing in the High-Tech Sector: A Content Analysis of Advertisements

International Journal of Management, Vol. 28, No. 1, Part 2, March 2011
Number of pages: 20 Posted: 08 May 2014
University of Erlangen-Nuremberg-Friedrich Alexander Universität Erlangen Nürnberg, University of Erlangen-Nuremberg-Friedrich Alexander Universität Erlangen Nürnberg - School of Business & Economics, University of Erlangen-Nuremberg-Friedrich Alexander Universität Erlangen Nürnberg and University of Erlangen-Nuremberg
Downloads 394 (138,741)
Citation 1

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2.

Product Development in the Automotive Industry: Crucial Success Drivers for Technological Innovations

International Journal of Technology Marketing, Vol. 3, No. 3, pp. 203-222, 2008
Posted: 09 Nov 2008
Daniel Gerhard, Alexander Brem and Kai-Ingo Voigt
University of Erlangen-Nuremberg-Friedrich Alexander Universität Erlangen Nürnberg, University of Erlangen-Nuremberg-Friedrich Alexander Universität Erlangen Nürnberg - School of Business & Economics and University of Erlangen-Nuremberg

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product development, product innovation, innovation management