Olutayo Otubanjo, PhD

Brunel Busines School, Brunel University, London

Marketing Tutor

Kingston Lane

Eastern Gateway Building

Uxbridge, Middlesex

United Kingdom

  • Brunel Busines School, Brunel University, London

SCHOLARLY PAPERS

9

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2,308

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3

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Scholarly Papers (9)

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1.

Corporate Identity: A Paradigmatic Shift in the Theoretical Construction of its Meaning

Number of pages: 87 Posted: 12 Nov 2008
Olutayo Otubanjo PhD, T.C. Melewar and Nelarine Cornelius
Brunel Busines School, Brunel University, London, Brunel University London and University of Bradford - School of Management
Downloads 637 (77,520)

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corporate identity, corporate personality, corporate identity mix (CI mix), Central, Enduring, Distinctiveness (CED), image, ongoing, change, stability

2.

A Corporate Brand in the Technology Road-Map: Sony

Number of pages: 30 Posted: 14 Nov 2008
Olutayo Otubanjo PhD, L. L. K. Lim, T.C. Melewar and Nelarine Cornelius
Brunel Busines School, Brunel University, London, School of Business and Social Sciences, Roehampton University, Brunel University London and University of Bradford - School of Management
Downloads 430 (125,482)

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Corporate brand, digital dream kids, semiotic method, technology

3.

Theorising the CSR-Identity Construct

Number of pages: 54 Posted: 12 Nov 2008
Olutayo Otubanjo PhD, Kenneth Amaeshi, T.C. Melewar and Nelarine Cornelius
Brunel Busines School, Brunel University, London, University of Edinburgh Business School, Brunel University London and University of Bradford - School of Management
Downloads 307 (181,955)

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corporate identity, corporate social responsibility, CSR-Identity

4.

The Informal Corporate Identity Communication Process

Number of pages: 23 Posted: 12 Nov 2008
Olutayo Otubanjo PhD, T.C. Melewar and Nelarine Cornelius
Brunel Busines School, Brunel University, London, Brunel University London and University of Bradford - School of Management
Downloads 217 (257,066)

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Corporate identity, what the firm does, corporate communications

5.

Practitioner Conceptualisations of Corporate Identity, 1945-2008: Review and Analysis

Number of pages: 42 Posted: 14 Nov 2008
Olutayo Otubanjo PhD, T.C. Melewar and Nelarine Cornelius
Brunel Busines School, Brunel University, London, Brunel University London and University of Bradford - School of Management
Downloads 179 (306,077)

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Corporate identity, planning, management

6.

A Model of Place Image Influences on Geographical: Business Expansion Decisions to Foreign Locations

Number of pages: 21 Posted: 12 Nov 2008
Olutayo Otubanjo PhD, T.C. Melewar and Nelarine Cornelius
Brunel Busines School, Brunel University, London, Brunel University London and University of Bradford - School of Management
Downloads 168 (323,468)

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Place branding, place image

7.

Stability and Change: How Firms Construct the Meaning of Corporate Identity, 1970-2005

Number of pages: 49 Posted: 12 Nov 2008
Olutayo Otubanjo PhD, T.C. Melewar and Nelarine Cornelius
Brunel Busines School, Brunel University, London, Brunel University London and University of Bradford - School of Management
Downloads 135 (386,772)
Citation 3

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Change, corporate identity, deregulation, distress, stability, regulation

8.

Social Constructionism and the Justifications for Investigating the Meaning of Corporate Identity Through this Lens

Number of pages: 53 Posted: 12 Nov 2008
Olutayo Otubanjo PhD, T.C. Melewar, Nelarine Cornelius and Chris Hackley
Brunel Busines School, Brunel University, London, Brunel University London, University of Bradford - School of Management and University of London - Royal Holloway College
Downloads 120 (423,105)

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Corporate identity, habitualisation, institutionalisation, ongoing, reality, social constructionist epistemology

9.

The Development of Generic Corporate Identity in Professional Services Firms

Number of pages: 38 Posted: 12 Nov 2008
Olutayo Otubanjo PhD, T.C. Melewar and Nelarine Cornelius
Brunel Busines School, Brunel University, London, Brunel University London and University of Bradford - School of Management
Downloads 115 (436,852)

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Corporate identity, generic corporate identity, institutional isomorphism, mimetic isomorphism, coercive isomorphism, normative isomorphism