Kingston Lane
Eastern Gateway Building
Uxbridge, Middlesex
United Kingdom
Brunel Busines School, Brunel University, London
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corporate identity, corporate personality, corporate identity mix (CI mix), Central, Enduring, Distinctiveness (CED), image, ongoing, change, stability
Corporate brand, digital dream kids, semiotic method, technology
corporate identity, corporate social responsibility, CSR-Identity
Corporate identity, what the firm does, corporate communications
Corporate identity, planning, management
Place branding, place image
Change, corporate identity, deregulation, distress, stability, regulation
Corporate identity, habitualisation, institutionalisation, ongoing, reality, social constructionist epistemology
Corporate identity, generic corporate identity, institutional isomorphism, mimetic isomorphism, coercive isomorphism, normative isomorphism