T.C. Melewar

Brunel University London

Kingston Lane

Uxbridge, Middlesex UB8 3PH

United Kingdom

Middlesex University - Business School

The Burroughs

London, NW4 4BT

United Kingdom

SCHOLARLY PAPERS

10

DOWNLOADS
Rank 26,096

SSRN RANKINGS

Top 26,096

in Total Papers Downloads

1,815

SSRN CITATIONS

2

CROSSREF CITATIONS

0

Scholarly Papers (10)

1.

Corporate Identity: A Paradigmatic Shift in the Theoretical Construction of its Meaning

Number of pages: 87 Posted: 12 Nov 2008
Brunel Busines School, Brunel University, London, Brunel University London and University of Bradford - School of Management
Downloads 453 (63,745)

Abstract:

Loading...

corporate identity, corporate personality, corporate identity mix (CI mix), Central, Enduring, Distinctiveness (CED), image, ongoing, change, stability

2.

A Corporate Brand in the Technology Road-Map: Sony

Number of pages: 30 Posted: 14 Nov 2008
Brunel Busines School, Brunel University, London, School of Business and Social Sciences, Roehampton University, Brunel University London and University of Bradford - School of Management
Downloads 277 (111,665)

Abstract:

Loading...

Corporate brand, digital dream kids, semiotic method, technology

3.

Theorising the CSR-Identity Construct

Number of pages: 54 Posted: 12 Nov 2008
Brunel Busines School, Brunel University, London, University of Edinburgh Business School, Brunel University London and University of Bradford - School of Management
Downloads 275 (112,495)

Abstract:

Loading...

corporate identity, corporate social responsibility, CSR-Identity

4.

The Informal Corporate Identity Communication Process

Number of pages: 23 Posted: 12 Nov 2008
Brunel Busines School, Brunel University, London, Brunel University London and University of Bradford - School of Management
Downloads 186 (164,894)

Abstract:

Loading...

Corporate identity, what the firm does, corporate communications

5.

Practitioner Conceptualisations of Corporate Identity, 1945-2008: Review and Analysis

Number of pages: 42 Posted: 14 Nov 2008
Brunel Busines School, Brunel University, London, Brunel University London and University of Bradford - School of Management
Downloads 145 (204,276)

Abstract:

Loading...

Corporate identity, planning, management

6.

A Model of Place Image Influences on Geographical: Business Expansion Decisions to Foreign Locations

Number of pages: 21 Posted: 12 Nov 2008
Brunel Busines School, Brunel University, London, Brunel University London and University of Bradford - School of Management
Downloads 139 (211,386)

Abstract:

Loading...

Place branding, place image

7.

Stability and Change: How Firms Construct the Meaning of Corporate Identity, 1970-2005

Number of pages: 49 Posted: 12 Nov 2008
Brunel Busines School, Brunel University, London, Brunel University London and University of Bradford - School of Management
Downloads 93 (282,372)
Citation 2

Abstract:

Loading...

Change, corporate identity, deregulation, distress, stability, regulation

8.

The Development of Generic Corporate Identity in Professional Services Firms

Number of pages: 38 Posted: 12 Nov 2008
Brunel Busines School, Brunel University, London, Brunel University London and University of Bradford - School of Management
Downloads 93 (282,372)

Abstract:

Loading...

Corporate identity, generic corporate identity, institutional isomorphism, mimetic isomorphism, coercive isomorphism, normative isomorphism

9.

Social Constructionism and the Justifications for Investigating the Meaning of Corporate Identity Through this Lens

Number of pages: 53 Posted: 12 Nov 2008
Brunel Busines School, Brunel University, London, Brunel University London, University of Bradford - School of Management and University of London - Royal Holloway College
Downloads 91 (286,374)

Abstract:

Loading...

Corporate identity, habitualisation, institutionalisation, ongoing, reality, social constructionist epistemology

10.

Contemporary Challenges Impacting on the Practice of Public Relations in Nigeria (1990-2011)

Amujo, O. C. & Melewar, T. C. (2011). Contemporary challenges impacting on the practice of public relations in Nigeria (1990-2011). PRism 8 (1)
Number of pages: 20 Posted: 31 Jul 2009 Last Revised: 23 Dec 2014
Olusanmi C. Amujo and T.C. Melewar
Historical Society of Nigeria and Brunel University London
Downloads 63 (356,577)

Abstract:

Loading...

Nigeria, public relations, ethical code, consultancy, education, professionalism