Barbara Broermann

University of Mannheim

Universitaetsbibliothek Mannheim

Zeitschriftenabteilung

Mannheim, 68131

Germany

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Scholarly Papers (1)

1.

Sectoral Heterogeneity in New Service Development: An Exploratory Study of Service Types and Success Factors

Journal of Product Innovation Management, Vol. 30, Issue 3, pp. 533-544, 2013
Posted: 11 Oct 2014 Last Revised: 07 Apr 2016
University of Mannheim, Department of Marketing & Innovation, Justus-Liebig-University Gie├čen, Department of Technology, Innovation, and Start-up Management, University of Mannheim and University of Mannheim - School of Business Administration (BWL)

Abstract:

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Service industries, new product development