Selcen Ozturkcan

Sabanci Business School, Sabanci University

Network Professor

Istanbul

Turkey

Department of Marketing, School of Business and Economics, Linnaeus University

Associate Professor (Docent) of Business Administration

Kalmar, SE-391 82

Sweden

http://lnu.se/en/staff/selcen.ozturkcan/

SCHOLARLY PAPERS

55

DOWNLOADS
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in Total Papers Downloads

10,906

SSRN CITATIONS

0

CROSSREF CITATIONS

4

Scholarly Papers (55)

1.

Effects of Service Quality on Customer Satisfaction and Customer Loyalty: Example of Marmara University Hospital

International Congress on Performance and Quality in Health (Uluslararasi Saglikta Performans ve Kalite Kongresi), March 19-21, 2009, Antalya, Turkey
Number of pages: 11 Posted: 19 Mar 2009 Last Revised: 22 Jun 2009
Selcen Ozturkcan, Serkan Aydin, Metin Ates and Ayse Tansel Cetin
Sabanci Business School, Sabanci University, Türk Telekom Veri Ambar? ve Is Zekas? Grup Müdürlügü, Marmara University and Sabanci University
Downloads 5,178 (1,542)

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Service quality, Customer satisfaction, Customer loyalty, Healthcare services

2.

Multi Criteria Classification for Spare Parts Inventory

38th Computer and Industrial Engineering Conference, October 31-November 2, 2008, Beijing, China, pg. 1780-1787
Number of pages: 9 Posted: 19 Mar 2009
Dilay Celebi, Demet Bayraktar and Selcen Ozturkcan
affiliation not provided to SSRN, Istanbul Technical University and Sabanci Business School, Sabanci University
Downloads 619 (45,606)
Citation 2

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ABC Classification, Spare Parts Inventory Management

3.

Turkish E-Banking: Consumer Experiences

Ulusal Pazarlama Kongresi (13th National Marketing Congress), October 25-29, 2008, Cappadocia, Turkey
Number of pages: 18 Posted: 19 Mar 2009
Selcen Ozturkcan and Ronan de Kervenoael
Sabanci Business School, Sabanci University and affiliation not provided to SSRN
Downloads 432 (71,814)

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experiential marketing, e-banking, e-atmospherics

Identification in Hyper-Loyalty Brand Communities

2nd Annual Management Congress at Mugla University, February 17, 2005, Mugla, Turkey
Number of pages: 7 Posted: 24 Mar 2009 Last Revised: 20 Jul 2009
Selcen Ozturkcan
Sabanci Business School, Sabanci University
Downloads 238 (137,528)

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hyper-loyalty, brand community, identification, brand loyalty

Identification in Hyper-Loyalty Brand Communities

MAKING OF CULT BRANDS, Swapna Gopalan, ed., ICFAI Press: Andhra Pradesh, India, 2007
Number of pages: 8 Posted: 24 Mar 2009
Selcen Ozturkcan
Sabanci Business School, Sabanci University
Downloads 141 (220,790)

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brand-loyalty, brand community, identification

5.

Used Car Remarketing

International Conference on Social Sciences (ICSS), September 10-13, 2009, Izmir, Turkey
Number of pages: 15 Posted: 19 Jul 2009
Bora Selce Duvan and Selcen Ozturkcan
Renault Turkey and Sabanci Business School, Sabanci University
Downloads 298 (109,393)

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Used cars, second hand cars, re-marketing

6.

Online Social Capital: Understanding E-Impulse Buying in Practice

Journal of Retailing and Consumer Services, Vol. 16, No. 4, pp. 320-328, July 2009
Number of pages: 34 Posted: 19 Mar 2009 Last Revised: 16 Jun 2009
Ronan de Kervenoael, Selcen Ozturkcan and Mark Palmer
affiliation not provided to SSRN, Sabanci Business School, Sabanci University and affiliation not provided to SSRN
Downloads 293 (111,324)

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Retail behaviour, e-impulse, social atmospherics/capital and practice

7.

Activating E-Bank Users: Exploring the Potential Impact of E-Atmospherics and Experiential Marketing

CASE IN CONSUMER BEHAVIOR, Jim Blythe, ed., Cengage Learning: London, UK. 2008
Number of pages: 4 Posted: 19 Mar 2009 Last Revised: 08 Nov 2016
Ronan de Kervenoael and Selcen Ozturkcan
affiliation not provided to SSRN and Sabanci Business School, Sabanci University
Downloads 281 (116,352)

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e-marketing business case

8.

An Actor-Network Theory (ANT) Approach: Analysis of Turkish E-Government Gateway Initiative

International Conference on eGovernment & eGovernance (Ice-Gov), Ankara, Turkey, March 12-13, 2009
Number of pages: 15 Posted: 19 Mar 2009
Sabanci Business School, Sabanci University, affiliation not provided to SSRN, Sabanci University and Sabanci University
Downloads 260 (126,283)

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e-Government, Turkey, Actor-Network Theory

9.

Capturing Loyalty across Garment Ranges: The Case of Supermarket Children's Clothing in the UK

15th International EIRASS Conference on recent advances in Retailing and Services Science, EIRASS, Zagreb, July 14-17, 2008
Number of pages: 24 Posted: 19 Mar 2009
affiliation not provided to SSRN, Sabanci Business School, Sabanci University, University of Surrey and Glasgow Caledonian University
Downloads 219 (149,649)

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Supermarket clothing, parental decision making

10.

'It's in His Eyes': The Negotiation and Interpretation of Masculinity using the Dolce Et Gabbana's 2005 Print Advertising Campaign

4th Workshop on Interpretive Consumer Research, EIASM, Marseilles
Number of pages: 3 Posted: 20 Mar 2009
affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN and Sabanci Business School, Sabanci University
Downloads 203 (160,657)

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Dolce et Gabbana's ads, masculinity

11.

Grey Market E-Shopping and Trust Building Practices in China

TRUST AND NEW TECHNOLOGIES: MARKETING AND MANAGEMENT ON THE INTERNET AND MOBILE MEDIA, Teemu Kautonen, Heikki Karjaluoto, eds., Edward Elgar Publishing: Cheltenham, UK and Lyme, US
Number of pages: 28 Posted: 19 Mar 2009
Ronan de Kervenoael and Selcen Ozturkcan
affiliation not provided to SSRN and Sabanci Business School, Sabanci University
Downloads 202 (161,378)

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grey marketing, china, trust building

12.

A Review of Timetabling and Resource Allocation Models for Light-Rail Transportation Systems

International Conference for Prospects for Research in Transport and Logistics on a Regional Global Perspective, February 12-14, 2009, Istanbul, Turkey
Number of pages: 6 Posted: 19 Mar 2009
affiliation not provided to SSRN, Sabanci Business School, Sabanci University, Istanbul Technical University and affiliation not provided to SSRN
Downloads 184 (175,759)

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Timetabling, resource assignment, light-rail transportation, quantitative models

13.

Internalization, Objectivation and Externalization: Formation of Hyper-Loyal Brand Communities

BUILDING BRAND LOYALTY: ISSUES AND PERSPECTIVES, Kalai Selvan N., ed., ICFAI Press: India, 2009
Number of pages: 10 Posted: 19 Mar 2009
Selcen Ozturkcan
Sabanci Business School, Sabanci University
Downloads 174 (184,688)

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brand community, identification, brand-loyalty

14.

Adopting the Experiential Values Propositions as E-Atmospherics: An Illustration through the Case of E-Banking

15th International EIRASS Conference on recent advances in Retailing and Services Science, EIRASS, July 14-17, 2008
Number of pages: 17 Posted: 19 Mar 2009
Ronan de Kervenoael, Selcen Ozturkcan, Seda Cetin and Yesim Soylu
affiliation not provided to SSRN, Sabanci Business School, Sabanci University, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 169 (189,396)

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experiential marketing, e-banking, e-atmospherics

15.

The Influence of Social E-Atmospherics in Practice: A Website Content Analysis Perspective

7th International Marketing Trends Congress, Venice, January 25-26, 2008
Number of pages: 17 Posted: 19 Mar 2009 Last Revised: 22 Apr 2009
Ronan de Kervenoael, Selcen Ozturkcan and Christophe Bisson
affiliation not provided to SSRN, Sabanci Business School, Sabanci University and Kadir Has University
Downloads 158 (200,627)
Citation 4

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E-shopping, cultural capital, web content, e-atmospherics

16.

Premium E-Grocery: Exploring Value in Logistics Integrated Service Solutions

International Conference for Prospects for Research in Transport and Logistics on a Regional Global Perspective, Istanbul, Turkey
Number of pages: 6 Posted: 19 Mar 2009
Burcin Bozkaya, Ronan de Kervenoael and Selcen Ozturkcan
New College of Florida, affiliation not provided to SSRN and Sabanci Business School, Sabanci University
Downloads 139 (222,830)
Citation 2

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Dynamic consumer-led demand, e-grocery, logistics, premium goods

17.

Globalization and Economic Growth

11th Annual IMDA Conference, July 20-24, 2002, Antalya, Turkey
Number of pages: 6 Posted: 18 Mar 2009
Selcen Ozturkcan
Sabanci Business School, Sabanci University
Downloads 138 (224,099)

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globalization, economic growth

18.

Cultural Recognition in One-to-One Internet Advertising

11th Annual IMDA Conference, July 20-24, 2002, Antalya, Turkey
Number of pages: 1 Posted: 18 Mar 2009
Selcen Ozturkcan
Sabanci Business School, Sabanci University
Downloads 126 (240,456)

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on-line advertising, culture, internet advertising

19.

The Rise and Fall of a Fake Psychologist As an Instagram Celebrity

Forthcoming, chapter in: Tuten, T., Social Media Marketing, 3e’s Instructor Manual. London, UK: Sage.
Number of pages: 5 Posted: 27 May 2017
Selcen Ozturkcan
Sabanci Business School, Sabanci University
Downloads 113 (260,521)

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influence impressions, source credibility, fake, instagram celebrity

20.

Categorizing 'Intention to Use' E-Government Services through Mobile Phone: The Importance of Front Loading Activities

International Conference on Information Resources Management (Conf-IRM), Niagara Falls, Ontario, Canada, May 18-20, 2008
Number of pages: 9 Posted: 19 Mar 2009
affiliation not provided to SSRN, Sabanci Business School, Sabanci University, Sabanci University and Sabanci University
Downloads 104 (276,106)

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mobile phone, e-government, m-government, front loading, intention to use

21.

Mobile Phone and E-Government in Turkey: Practices and Technological Choices at the Cross-Road

International Conferences on Mobile Government and the Mobile Society, September 16-19, 2008, Antalya, Turkey
Number of pages: 10 Posted: 19 Mar 2009
Sabanci Business School, Sabanci University, affiliation not provided to SSRN, Sabanci University and Sabanci University
Downloads 103 (277,929)

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m-government, e-government, cellular phone, government services, practice

22.

Using Mobil Phones for e-Government Services in Turkey: Analysis of Conceptual Models (Turkiye'de E-Devlet Hizmetleri Icin Mobil Telefonlarin Kullanimi)

Knowledge, Economy and Management Congress, Istanbul, December 26-28, 2007
Number of pages: 14 Posted: 19 Mar 2009
Sabanci Business School, Sabanci University, Sabanci University, Sabanci University and affiliation not provided to SSRN
Downloads 102 (279,813)

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23.

Sosyal Medya Analitiği: Twitter için Büyük Veri Yaklaşımı (Social Media Analytics: Big Data Approach for Twitter)

Çevik, M., Ozturkcan, S. & Kasap, N., "Social Media Analytics: Big Data Approach for Twitter (Sosyal Medya Analitiği: Twitter için Büyük Veri Yaklaşımı)," 20th National Marketing Congress (20. Ulusal Pazarlama Kongresi), June 10-13, 2015, Eskisehir, Turkey, p.145-148.
Number of pages: 7 Posted: 24 Sep 2018
Muge Cevik, Selcen Ozturkcan and Nihat Kasap
Unaffiliated Authors, Sabanci Business School, Sabanci University and Sabanci University
Downloads 98 (287,317)

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sosyal medya, twitter, büyük veri, araştırma yöntemi

24.

An Expert System Approach for Improving Service-Levels between Buyer and Supplier

14th International Annual EurOMA Conference, 17-20 June, 2007, Ankara, Turkey
Number of pages: 7 Posted: 19 Mar 2009
Selcen Ozturkcan and Demet Bayraktar
Sabanci Business School, Sabanci University and Istanbul Technical University
Downloads 86 (312,008)

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Expert Systems, Service-levels, SCM

25.

M-Devlet Kullanıcı Kabul Potansiyeli: Kümeleme Analizi Ve Karar Ağacı Yaklaşımı (M-Goverment User Acceptance Potential: Cluster Analysis and Decision Tree Approach)

C.Ü. İktisadi ve İdari Bilimler Dergisi, Cilt 13, Sayı 2, 2012
Number of pages: 25 Posted: 12 Apr 2013
Selcen Ozturkcan, Nihat Kasap and Enes Eryarsoy
Sabanci Business School, Sabanci University, Sabanci University and Sabanci University
Downloads 84 (316,653)

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m-devlet, e-devlet, cep telefonu, kullanıcı kabul modeli, kümeleme analizi, karar ağacı

26.

Proposing Snell's Law Approach for Service-Level Requirements in Supply Chain Management (Tedarik Zinciri Yonetiminde Hizmet Seviyesi Gerekleri Icin Onermeler: Snell Kanunu Yaklasimi)

SITKI GÖZLÜ'YE ARMAGAN, Demet Bayraktar, Ferhan Çebi, Bersam Bolat, eds., pp. 37-48, Çaglayan Publications: Istanbul, 2007
Number of pages: 12 Posted: 19 Mar 2009
Selcen Ozturkcan and Demet Bayraktar
Sabanci Business School, Sabanci University and Istanbul Technical University
Downloads 83 (318,983)

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27.

Dimensionalizing E-Grocery Shopping 'in Practice': An Illustration Through Turkish Consumers' Front-Loading Activities

3rd International Conference on Business, Management, and Economics (ICBME 2007), Izmir, Turkey, 13-17 June
Number of pages: 15 Posted: 19 Mar 2009
Ronan de Kervenoael and Selcen Ozturkcan
affiliation not provided to SSRN and Sabanci Business School, Sabanci University
Downloads 76 (335,976)

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e-Grocery,Decision making, Pre-purchase activities

28.

Anticipating E-Grocery Services Pre-Purchase Practices: Contrasting Trajectories in Households' Organisation

14th International EIRASS Conference on Recent Advances in Retailing and Services Science, EIRASS, San Francisco, US, June 29 - July 2, 2007
Number of pages: 16 Posted: 19 Mar 2009 Last Revised: 08 Nov 2016
affiliation not provided to SSRN, Sabanci Business School, Sabanci University and Independent
Downloads 66 (362,955)

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e-grocery, decision making, household pre-purchase practices

29.

'It's in Her Eyes' a 'Barometer' for EU Accession through Female Perceptions of Role Portrayals in Advertising: A Crosscultural Study of Ukraine and Turkey

36th European Marketing Academy (EMAC) Conference, Reykjavik, Iceland, May 25-27, 2007
Number of pages: 9 Posted: 19 Mar 2009
Ronan de Kervenoael and Selcen Ozturkcan
affiliation not provided to SSRN and Sabanci Business School, Sabanci University
Downloads 61 (377,832)

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Gender Role Portrayal, Advertising, Ukraine, Turkey

30.

On-Line Reviews’ Impact on Trust Building

Global Conference on Business and Finance, Honolulu 2014, Vol. 9, No. 1, pg. 350-360
Number of pages: 11 Posted: 18 Jan 2014 Last Revised: 21 Jan 2014
Selcen Ozturkcan and Gul Gursoy
Sabanci Business School, Sabanci University and Istanbul Bilgi University
Downloads 57 (390,588)

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on-line consumer review, trust building, e-retailing, on-line shopping

31.

Services' Creation of Value in Supplier-Buyer Interactions (Tedarikci-Alici Etkilesimlerinde Hizmetin Deger Yaratimi)

ITU Dergisi (ITU Journal), 2008
Number of pages: 10 Posted: 20 Mar 2009
Selcen Ozturkcan and Demet Bayraktar
Sabanci Business School, Sabanci University and Istanbul Technical University
Downloads 52 (407,334)

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Supply chain management, supplierbuyer

32.

Econometric Modeling of Competitive Markets and Market Response (Ekonometrik Rekabet Modelleme, Pazar Tepki Analizi Ve Talep Tahmini)

Number of pages: 80 Posted: 19 Mar 2009
Cenk Kocas and Selcen Ozturkcan
affiliation not provided to SSRN and Sabanci Business School, Sabanci University
Downloads 46 (429,112)

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econometric modeling, market response, competitive markets

33.

A Study of Swedish Eyewear Retailer's Smartphone-Based Augmented Reality Application

Wakim, R.S., Drak Al Sebai, L., Miladinovic, M. & Öztürkcan, S., "A Study of Swedish Eyewear Retailer's Smartphone-Based Augmented Reality Application," Engineering Technology Management Summit, October 4-5 2018, Istanbul, Turkey, p.350-355.
Number of pages: 19 Posted: 29 Oct 2018
Jonkoping University, Jonkoping International Business School (JIBS), Students, Jonkoping University, Jonkoping International Business School (JIBS), Jonkoping University, Jonkoping International Business School (JIBS) and Sabanci Business School, Sabanci University
Downloads 45 (432,873)

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Augmented Reality, Retailing, Product Purchase Intention

34.

'Sustaining Competitive Advantage: Turk Telekom'

Chapter in: Case in Strategic Marketing: Creating Competitive Advantage (3rd Ed), Edited by Doug West, John Ford & Essam Ibrahim, P.519-525, Oxford University Press, ISBN 978-0-19-968409-0.
Number of pages: 9 Posted: 27 May 2017
Selcen Ozturkcan and Burcu Gumus
Sabanci Business School, Sabanci University and Istanbul Bilgi University
Downloads 44 (436,765)

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turk telekom, market strategy, market scan/scenarios, internal analysis, strategic fit

35.

Social E-Atmospherics in Practice (or Not): A French and Turkish Web Designers' Perspectives

8th International Marketing Trends Congress, January 16-17 2009, Venice
Number of pages: 13 Posted: 19 Mar 2009
Christophe Bisson, Ronan de Kervenoael and Selcen Ozturkcan
Kadir Has University, affiliation not provided to SSRN and Sabanci Business School, Sabanci University
Downloads 44 (436,765)

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E-shopping, e-atmospherics, web design, cultural capital, web content

36.

Gaining Rewards vs Avoiding Loss: When Does Gamification Stop Being Fun?

Handbook of Research on Trends in Gamification, edited by Donna Davis & Harsha Gangadharbatla, p.48-72, IGI-Global, ISBN 978-1-4666-8651-9. DOI 10.4018/978-1-4666-8651-9.ch003.
Number of pages: 26 Posted: 18 Aug 2017
Selcen Ozturkcan and Sercan Şengün
Sabanci Business School, Sabanci University and MIT CSAIL
Downloads 35 (474,649)

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Gamification, regulatory fit, game element design

37.

You are What You Check-In: Socially Created Values of Places and Online Identity Formation

European Journal of Research on Social Studies, Volume 1, Issue 1, Pages 76-79, 2014
Number of pages: 4 Posted: 21 Apr 2015
Selcen Ozturkcan, Eda Genc and Ozan Uysal
Sabanci Business School, Sabanci University, Yasar University and Istanbul Bilgi University
Downloads 32 (488,732)

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Foursquare, location based service, online identity, Turkey, user motivation

38.

Management Practices in Kingdom of Saudi Arabia: Exploring Perspectives of Saudi Managers and Middle East Expats

Yurdakul, H. & Öztürkcan, S., “Management Practices in Kingdom of Saudi Arabia: Exploring Perspectives of Saudi Managers and Middle East Expats,” ITMAR -2014, October 20-21, 2014, Istanbul, Turkey, Vol. 1, pg. 231-248, ISBN: 978-969-9948-24-4.
Number of pages: 18 Posted: 30 Aug 2018
Hakan Yurdakul and Selcen Ozturkcan
Unaffiliated Authors and Sabanci Business School, Sabanci University
Downloads 28 (509,416)

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Kingdom of Saudi Arabia, Expat, Regional Manager, Local Manager, International Business

39.

Effects of Essentialism on Entrepreneurial Intentions & Efficacy

Fiş, A.M. & Ozturkcan, S., "Effects Of Essentialism On Entrepreneurial Intentions & Efficacy," 19th EBES Conference, May 26 - 28, 2016, Istanbul, Turkey.
Number of pages: 28 Posted: 30 Aug 2018
Ahmet Murat Fis and Selcen Ozturkcan
Ozyegin University and Sabanci Business School, Sabanci University
Downloads 23 (538,248)

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gender, entrepreneurial intention, essentialism

40.

Marketers' Social ICT Failures and 'Anti-Choice': Illustration from Cellular Game Application

Behaviour and Information Technology Journal, Forthcoming
Number of pages: 23 Posted: 19 Mar 2009 Last Revised: 24 Mar 2009
Ronan de Kervenoael and Selcen Ozturkcan
affiliation not provided to SSRN and Sabanci Business School, Sabanci University
Downloads 22 (544,416)

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ICT, cellular game, technological consumption choice

41.

Pleasure in Pain: How Accumulation in Gaming Systems Produce Grief

Gamer Psychology and Behaviour, edited by Barbaros Bostan, p.41-55, Springer International Publishing, ISBN 978-3-319-29903-7. DOI 10.1007/978-3-319-29904-4_3., Humanistic Management Association, Research Paper Series No. 17-36
Number of pages: 31 Posted: 18 Aug 2017
Selcen Ozturkcan and Sercan Şengün
Sabanci Business School, Sabanci University and MIT CSAIL
Downloads 21 (550,623)

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regulatory focus, regulatory fit, games, video games, compulsory gaming

42.

Adoption of Really New Products: Retro Appearance and the Bandwagon Effect

5th EMAC Regional Conference, September 24-26, 2014, University of Katowice, Poland, pg. 73-80, ISBN: 978-83-7875-210-3.
Number of pages: 7 Posted: 04 Sep 2018
Burcu Gumus, Kaan Varnali and Selcen Ozturkcan
Istanbul Bilgi University, Istanbul Bilgi University and Sabanci Business School, Sabanci University
Downloads 20 (556,812)

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really new products, retro, bandwagon effect, perceived risk

43.

Students’ Experiences in Business Schools

Ozturkcan, S. & Günay, G.N., “Students’ Experiences in Business Schools,” 27th EuroCHRIE Annual Conference, October 22-24, 2009, Helsinki, Finland.
Number of pages: 10 Posted: 30 Aug 2018
Selcen Ozturkcan and Nazan Gunay
Sabanci Business School, Sabanci University and Ege University
Downloads 4 (663,666)

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Experiential Education, Turkey, Business School

44.

The Deadly Gamification Challenge of #BlueWhale

ArtsIT- 8th EAI International Conference: ArtsIT, Interactivity & Game Creation, 2019
Number of pages: 6 Posted: 31 Mar 2020
Selcen Ozturkcan
Sabanci Business School, Sabanci University
Downloads 3 (671,465)

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bluewhale, deadly gamification, bluewhalechallenge, #bwc

45.

Being a Woman Entrepreneur in Turkey: Life Role Expectations and Entrepreneurial Self-Efficacy

SAGE Open April-June 2019: 1 –19, DOI: 10.1177/2158244019846192
Number of pages: 19 Posted: 29 May 2019
Ahmet Murat Fis, Selcen Ozturkcan and Faik Gür
Ozyegin University, Sabanci Business School, Sabanci University and affiliation not provided to SSRN
Downloads 2 (680,887)

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women entrepreneurship, entrepreneurial self-efficacy, work–family interaction, work–family conflict, life role expectations, emerging markets

46.

A Deadly Game User Experience: The Case of #BlueWhaleChallenge

Ozturkcan, S. & Ozdinc, M. (2020), 'A Deadly Game User Experience: The Case of #BlueWhaleChallenge,' chapter in Game User Experience and Player-Centered Design, edited by Barbaros Bostan, Springer International Publishing: Cham, Switzerland
Posted: 24 Oct 2019
Selcen Ozturkcan and Mesut Ozdinc
Sabanci Business School, Sabanci University and Åbo Akademi University

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BlueWhaleChallenge, MoMo, game user experience, deadly game, teenage gamers, suicide, virtual slavery

47.

Analysis of Tweets About Football: 2013 and 2018 Leagues in Turkey

Selcen Ozturkcan, Nihat Kasap, Altug Tanaltay & Mesut Ozdinc (2019) Analysis of tweets about football: 2013 and 2018 leagues in Turkey, Behaviour & Information Technology, DOI: 10.1080/0144929X.2019.1583284
Posted: 17 Mar 2019
Selcen Ozturkcan, Nihat Kasap, Altug Tanaltay and Mesut Ozdinc
Sabanci Business School, Sabanci University, Sabanci University, Sabanci University and Åbo Akademi University

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48.

PASHA Bank Turkey: An International Marketing Strategy for an Investment and Corporate Bank

SAGE Business Cases, doi/10.4135/9781526469885, Online ISBN: 9781526469885. ​
Posted: 17 Jan 2019
Selcen Ozturkcan
Sabanci Business School, Sabanci University

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investment bank, international marketing strategy, Turkey, Azerbaijan, geographical expansion

49.

TazeDirekt.com:Branding Charm or Operational Basics?

Forthcoming, Case Studies in Food Retailing and Distribution A Volume in the Consumer Science and Strategic Marketing Series Woodhead Publishing Series in Food Science, Technology and Nutrition, 2019, Pages 37-52 doi: 10.1016/B978-0-08-102037-1.00004-9
Posted: 06 Dec 2018
Selcen Ozturkcan and Deniz Tuncalp
Sabanci Business School, Sabanci University and Istanbul Technical University

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Online food retailing, TazeDirekt, Turkey, Turkish, organic food retailing, grocery and livestock e-tailing

50.

Game Prosumption

Posted: 26 Sep 2018
Selcen Ozturkcan
Sabanci Business School, Sabanci University

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game, consumption, production, prosumption, computer games

51.

iGaranti: Expanding the Frontiers of Mobile Banking Innovation

Ozturkcan, S. & Tuncalp, D. (2016), "iGaranti: Expanding the Frontiers of Mobile Banking Innovation," chapter in Services Marketing Cases in Emerging Markets, edited by Sanjit Roy, Dilip Mutu & Bang Nguyen, p. 89-106, Springer International Publishing: Cham, Switzerland. ISBN 978-3-319-32968-0.
Posted: 26 Sep 2018
Selcen Ozturkcan and Deniz Tuncalp
Sabanci Business School, Sabanci University and Istanbul Technical University

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Smart Phone, Internet Banking, Mobile Banking, Customer Engagement, Brand Relationship

52.

Diageo: Drinking the Lion's Milk in Turkey

Tuncalp, D. & Ozturkcan, S. (2017), "Diageo: Drinking the Lion's Milk in Turkey," chapter in: Strategic Marketing Cases in Emerging Economies, edited by Atanu Adhikari & Sanjit Roy, p. 47-60, Springer International Publishing: Cham, Switzerland. ISBN 978-3-319-51543-4. doi: 10.1007/978-3-3
Posted: 26 Sep 2018
Deniz Tuncalp and Selcen Ozturkcan
Istanbul Technical University and Sabanci Business School, Sabanci University

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M&A, Diageo, MEY, Post-Merger Marketing Strategies

53.

Virtual Reality Retailing

Ozturkcan, S. (2018), "Virtual Reality Retailing," in Encyclopedia of Computer Graphics and Games, edited by N. Lee, Springer International Publishing: Cham, Switzerland. doi: 10.1007/978-3-319-08234-9_163-1.
Posted: 24 Sep 2018
Selcen Ozturkcan
Sabanci Business School, Sabanci University

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virtual reality, retailing

54.

Will Robots Conquer Services? Attitudes Towards Anthropomorphic Service Robots

Ozturkcan, S. & Merdin-Uygur, E. "Will Robots Conquer Services? Attitudes Towards Anthropomorphic Service Robots," 9th International Research Symposium in Service Management (IRSSM-9), July 23-27, 2018, Ljubljana, Slovenia. 
Posted: 30 Aug 2018
Selcen Ozturkcan and Ezgi Merdin Uygur
Sabanci Business School, Sabanci University and Kadir Has University - Faculty of Economics, Administrative and Social Sciences

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robot technologies, automated service, need for power, anthropomorphism, humanoid

55.

Technology Acceptance of Students: An Analysis of 100% Online Graduate Program

Ozturkcan, S., “Technology Acceptance of Students: An Analysis of 100% Online Graduate Program,” III. European Conference on Social and Behavioral Science, Feb 6-8, 2014, Rome, Italy, pg.220.
Posted: 30 Aug 2018
Selcen Ozturkcan
Sabanci Business School, Sabanci University

Abstract:

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MOOCs, Online Open Course, Technology Acceptance Model