Kunal Gaurav

ICBM - School of Business Excellence

Associate Dean (Strategic Research) & Associate Professor - Marketing Area

Plot No. 2A, Ishwar's Abode, Upperpalli 'X' Roads,

Right to Pillar No. 179, Attapur

Hyderabad, Telangana 500048

India

  • ICBM - School of Business Excellence

SCHOLARLY PAPERS

5

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Scholarly Papers (5)

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1.

Impact of Relationship Marketing Strategy on Customer Loyalty

The Icfaian Journal of Management Research, Vol. 7, No. 11, pp. 7-21, November 2008
Number of pages: 16 Posted: 19 Nov 2008 Last Revised: 17 Jan 2017
Kunal Gaurav
ICBM - School of Business Excellence
Downloads 517 (62,873)

Abstract:

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2.

Indian Cotton Textile Industry: A Pre and Post - Liberalization Comparative Study

Vidwat - The Indian Journal of Management, Vol. 2, Issue 2, pp. 24-30, July - December 2009
Number of pages: 40 Posted: 02 Sep 2009
Kunal Gaurav
ICBM - School of Business Excellence
Downloads 413 (82,572)

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Liberalization, Globalization, Performance Comparison, Indian Textile Industry

3.

Understanding the Factors Affecting Selection of a Transport Service Provider - An Empirical Analysis

International Journal of Research in Commerce & Management, Vol. 1, No. 2, pp. 30-, 2010
Number of pages: 11 Posted: 11 Jun 2010
Sandip Bhowal and Kunal Gaurav
affiliation not provided to SSRN and ICBM - School of Business Excellence
Downloads 238 (150,047)

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Logistics, Transportation, Supply Chain Management, Transport Service Providers, Factor Analysis

4.

Impact of Relationship Marketing and Perceived Service Quality on Customer Loyalty: An Agenda for Inquiry

Number of pages: 7 Posted: 18 Jan 2017
Kunal Gaurav and Kaleem Khan
ICBM - School of Business Excellence and Aligarh Muslim University (AMU)
Downloads 182 (192,589)

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Relationship Marketing, Perceived Service Quality, Customer Loyalty, Conceptual Model

5.

AUTOSERV: Development of a Scale for Measuring Automobile Service Quality

Number of pages: 18 Posted: 18 Jan 2017
Kunal Gaurav
ICBM - School of Business Excellence
Downloads 37 (503,024)

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AUTOSERV, Automobile Service, Service Quality Measurement