Ruth N. Bolton

Arizona State University (ASU) - Marketing Department

Tempe, AZ 85287-4106

United States

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Scholarly Papers (1)

1.

The Theoretical Underpinnings of Customer Asset Management

ERIM Report Series Reference No. ERS-2002-80-MKT
Number of pages: 61 Posted: 17 Feb 2003
Ruth N. Bolton, Katherine N. Lemon and Peter C. Verhoef
Arizona State University (ASU) - Marketing Department, Boston College - Department of Marketing and University of Groningen - Department of Marketing & Marketing Research
Downloads 744 (33,170)

Abstract:

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customer asset management, customer equity, customer behavior, customer retention, cross-buying