Hai Che

Indiana University - Kelley School of Business

Associate Professor

1309 East Tenth Street

Indianapolis, IN 47405-1701

United States

SCHOLARLY PAPERS

6

DOWNLOADS

646

CITATIONS
Rank 38,045

SSRN RANKINGS

Top 38,045

in Total Papers Citations

13

Scholarly Papers (6)

1.

A Review of Choice Modeling in the Marketing-Operations Management Interface

Kelley School of Business Research Paper No. 17-60, Columbia Business School Research Paper No. 17-85
Number of pages: 31 Posted: 16 Aug 2017
Universidad de Chile, Columbia University - Columbia Business School - Decision Risk and Operations, Rice University, Indiana University - Kelley School of Business, Columbia University, Cornell Tech, Cornell University - Samuel Curtis Johnson Graduate School of Management, University of Michigan, Stephen M. Ross School of Business, Boston College, Universidad Torcuato Di Tella - School of Business and Columbia University - Columbia Business School
Downloads 241 (126,148)

Abstract:

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Choice Models, Marketing-Operations Interface, Econometrics, Empirical Research

2.

Consumer Search and Purchase: An Empirical Investigation of Retargeting Based on Consumer Online Behaviors

Kelley School of Business Research Paper No. 17-5
Number of pages: 49 Posted: 12 Jan 2017 Last Revised: 21 Feb 2019
Washington University in St. Louis - John M. Olin Business School, Washington University in St. Louis - John M. Olin Business School, Indiana University - Kelley School of Business and Fudan University - School of Management
Downloads 166 (178,452)

Abstract:

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consumer retargeting, consumer search, sequential search, online shopping

3.

The Economic Value of Online Reviews

Marketing Science, Forthcoming
Number of pages: 37 Posted: 11 Jun 2015
University of British Columbia (UBC) - Sauder School of Business, Indiana University - Kelley School of Business, Washington University in St. Louis - John M. Olin Business School and Fudan University - School of Management
Downloads 128 (220,800)
Citation 1

Abstract:

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Online Reviews, User-generated Content, Consumer Choice under Uncertainty, Learning, Economic Value to Consumer and Firm

4.

Consumer Learning and Evolution of Consumer Brand Preferences

Quantitative Marketing and Economics, Vol. 13, No. 3, 2015, Kelley School of Business Research Paper No. 15-74
Number of pages: 57 Posted: 11 Oct 2015
Hai Che, Tulin Erdem and T. Sabri Oncu
Indiana University - Kelley School of Business, New York University (NYU) - Leonard N. Stern School of Business and United Nations - Conference on Trade and Development (UNCTAD)
Downloads 78 (308,069)
Citation 1

Abstract:

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Strategic sampling, Spill-over effects, Duration dependence, Consumer choice under uncertainty, Bayesian learning

5.

Exchange and Refund of Complementary Products

Marketing Letters, Forthcoming, Kelley School of Business Research Paper No. 15-75
Number of pages: 15 Posted: 11 Oct 2015
Indiana University - Kelley School of Business - Department of Marketing, Indiana University - Kelley School of Business - Department of Marketing and Indiana University - Kelley School of Business
Downloads 27 (479,908)

Abstract:

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Product return, Product exchange and refund, Umbrella branding, Nested logit, Multinomial logit

6.

Building the Momentum: The Role of Operational and Information Services in Crowdfunding

Number of pages: 34 Posted: 02 Aug 2019
George Washington University - School of Business, Indiana University - Kelley School of Business and Shanghai University of Finance and Economics
Downloads 6 (604,756)

Abstract:

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Crowdfunding, Service Operation, Herding, Observational Learning, Econometrics, Platform Design