Hai Che

Indiana University - Kelley School of Business

Associate Professor

1309 East Tenth Street

Indianapolis, IN 47405-1701

United States

SCHOLARLY PAPERS

5

DOWNLOADS

961

SSRN CITATIONS
Rank 28,655

SSRN RANKINGS

Top 28,655

in Total Papers Citations

19

CROSSREF CITATIONS

12

Scholarly Papers (5)

1.

Consumer Search and Purchase: An Empirical Investigation of Retargeting Based on Consumer Online Behaviors

Marketing Science, Forthcoming
Number of pages: 46 Posted: 12 Jan 2017 Last Revised: 05 Sep 2020
University of Pennsylvania - The Wharton School, Washington University in St. Louis - John M. Olin Business School, Indiana University - Kelley School of Business and Fudan University - School of Management
Downloads 364 (100,112)

Abstract:

Loading...

consumer retargeting, consumer search, sequential search, online shopping

2.

A Review of Choice Modeling in the Marketing-Operations Management Interface

Kelley School of Business Research Paper No. 17-60, Columbia Business School Research Paper No. 17-85
Number of pages: 31 Posted: 16 Aug 2017
Universidad de Chile, University of Chile, Rice University, Indiana University - Kelley School of Business, Columbia University, Cornell Tech, Cornell University - Samuel Curtis Johnson Graduate School of Management, University of Michigan, Stephen M. Ross School of Business, Boston College, Universidad Torcuato Di Tella - School of Business and Columbia University - Columbia Business School
Downloads 330 (111,752)
Citation 1

Abstract:

Loading...

Choice Models, Marketing-Operations Interface, Econometrics, Empirical Research

3.

The Economic Value of Online Reviews

Marketing Science, Forthcoming
Number of pages: 37 Posted: 11 Jun 2015
University of British Columbia (UBC) - Sauder School of Business, Indiana University - Kelley School of Business, Washington University in St. Louis - John M. Olin Business School and Fudan University - School of Management
Downloads 147 (240,640)
Citation 12

Abstract:

Loading...

Online Reviews, User-generated Content, Consumer Choice under Uncertainty, Learning, Economic Value to Consumer and Firm

4.

Consumer Learning and Evolution of Consumer Brand Preferences

Quantitative Marketing and Economics, Vol. 13, No. 3, 2015, Kelley School of Business Research Paper No. 15-74
Number of pages: 57 Posted: 11 Oct 2015
Hai Che, Tulin Erdem and T. Sabri Oncu
Indiana University - Kelley School of Business, New York University (NYU) - Leonard N. Stern School of Business and United Nations - Conference on Trade and Development (UNCTAD)
Downloads 89 (343,408)
Citation 4

Abstract:

Loading...

Strategic sampling, Spill-over effects, Duration dependence, Consumer choice under uncertainty, Bayesian learning

5.

Exchange and Refund of Complementary Products

Marketing Letters, Forthcoming, Kelley School of Business Research Paper No. 15-75
Number of pages: 15 Posted: 11 Oct 2015
Lehigh University - College of Business, Indiana University - Kelley School of Business - Department of Marketing and Indiana University - Kelley School of Business
Downloads 31 (552,621)

Abstract:

Loading...

Product return, Product exchange and refund, Umbrella branding, Nested logit, Multinomial logit