Hai Che

Indiana University - Kelley School of Business

Associate Professor

1309 East Tenth Street

Indianapolis, IN 47405-1701

United States

  • Indiana University - Kelley School of Business

SCHOLARLY PAPERS

6

DOWNLOADS

1,663

SSRN CITATIONS
Rank 19,668

SSRN RANKINGS

Top 19,668

in Total Papers Citations

58

CROSSREF CITATIONS

12

Scholarly Papers (6)

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1.

Consumer Search and Purchase: An Empirical Investigation of Retargeting Based on Consumer Online Behaviors

Marketing Science, Forthcoming
Number of pages: 46 Posted: 12 Jan 2017 Last Revised: 05 Sep 2020
Zhenling Jiang, Tat Chan, Hai Che and Youwei Wang
University of Pennsylvania - The Wharton School, Washington University in St. Louis - John M. Olin Business School, Indiana University - Kelley School of Business and Fudan University - School of Management
Downloads 674 (76,094)

Abstract:

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consumer retargeting, consumer search, sequential search, online shopping

2.

A Review of Choice Modeling in the Marketing-Operations Management Interface

Kelley School of Business Research Paper No. 17-60, Columbia Business School Research Paper No. 17-85
Number of pages: 31 Posted: 16 Aug 2017
Andres Musalem, Marcelo Olivares, Sharad Borle, Hai Che, Christopher T. Conlon, Karan Girotra, Sachin Gupta, Kanishka Misra, Julie H. Mortimer, Gustavo Vulcano and Fanyin Zheng
Universidad de Chile, University of Chile, Rice University, Indiana University - Kelley School of Business, Columbia University, Cornell Tech, Cornell University - Samuel Curtis Johnson Graduate School of Management, University of Michigan, Stephen M. Ross School of Business, Boston College, Universidad Torcuato Di Tella - School of Business and Columbia University - Columbia Business School
Downloads 520 (105,409)
Citation 2

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Choice Models, Marketing-Operations Interface, Econometrics, Empirical Research

3.

The Economic Value of Online Reviews

Marketing Science, Forthcoming
Number of pages: 37 Posted: 11 Jun 2015
Chunhua Wu, Hai Che, Tat Y. Chan and Xianghua Lu
University of British Columbia (UBC) - Sauder School of Business, Indiana University - Kelley School of Business, Washington University in St. Louis - John M. Olin Business School and Fudan University - School of Management
Downloads 202 (289,213)
Citation 12

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Online Reviews, User-generated Content, Consumer Choice under Uncertainty, Learning, Economic Value to Consumer and Firm

4.

Consumer Learning and Evolution of Consumer Brand Preferences

Quantitative Marketing and Economics, Vol. 13, No. 3, 2015, Kelley School of Business Research Paper No. 15-74
Number of pages: 57 Posted: 11 Oct 2015
Hai Che, Tulin Erdem and T. Sabri Oncu
Indiana University - Kelley School of Business, New York University (NYU) - Leonard N. Stern School of Business and United Nations - Conference on Trade and Development (UNCTAD)
Downloads 127 (427,257)
Citation 4

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Strategic sampling, Spill-over effects, Duration dependence, Consumer choice under uncertainty, Bayesian learning

5.

Building the Momentum: 
Information Disclosure and Herding in Online Crowdfunding

Production and Operations Management, 30(9), pp. 3213-3230
Number of pages: 37 Posted: 29 Sep 2022 Last Revised: 19 Oct 2022
Shengsheng Xiao, Yi-Chun (Chad) Ho and Hai Che
Shanghai University of Finance and Economics, George Washington University - School of Business and Indiana University - Kelley School of Business
Downloads 90 (545,361)

Abstract:

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crowdfunding; communications; herding, observational learning; topic modeling; instrument variables

6.

Exchange and Refund of Complementary Products

Marketing Letters, Forthcoming, Kelley School of Business Research Paper No. 15-75
Number of pages: 15 Posted: 11 Oct 2015
Yoonju Han, Sandeep R. Chandukala and Hai Che
Lehigh University - College of Business, Indiana University - Kelley School of Business - Department of Marketing and Indiana University - Kelley School of Business
Downloads 50 (739,425)

Abstract:

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Product return, Product exchange and refund, Umbrella branding, Nested logit, Multinomial logit