Hsin-Hsuan Meg Lee

University of Amsterdam Business School

Ph.D.

Roetersstraat 18

Amsterdam, 1018WB

Netherlands

SCHOLARLY PAPERS

2

DOWNLOADS

330

SSRN CITATIONS

0

CROSSREF CITATIONS

2

Scholarly Papers (2)

1.

On the Role of Social Media in the ‘Responsible’ Food Business: Blogger Buzz on Health and Obesity Issues

Journal of Business Ethics, Forthcoming
Number of pages: 34 Posted: 17 Nov 2013
Hsin-Hsuan Meg Lee, Willemijn van Dolen and Ans Kolk
University of Amsterdam Business School, University of Amsterdam Business School and University of Amsterdam Business School
Downloads 173 (178,527)

Abstract:

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Blogging, Corporate Responsibility, Food Companies, Health, Obesity, Press Releases, Social Media

2.

A Fat Debate on Big Food? Unraveling Blogosphere Reactions

Calfornia Management Review, Vol. 55, No. 1, 2012
Number of pages: 43 Posted: 22 Jul 2012
Ans Kolk, Hsin-Hsuan Meg Lee and Willemijn van Dolen
University of Amsterdam Business School, University of Amsterdam Business School and University of Amsterdam Business School
Downloads 157 (193,924)

Abstract:

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Blogosphere, Food Companies, Health, Obesity, Corporate Announcements, Social Media, Marketing, Advertising, Corporate social responsibility, Communication