Greg M. Allenby

Ohio State University (OSU) - Department of Marketing and Logistics

Fisher Hall 524

2100 Neil Ave

Columbus, OH 43210

United States

  • Ohio State University (OSU) - Department of Marketing and Logistics

SCHOLARLY PAPERS

64

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227

Scholarly Papers (64)

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1.

Hierarchical Bayes Models: A Practitioners Guide

Number of pages: 44 Posted: 28 Jan 2005
Greg M. Allenby, Peter E. Rossi and Robert E. McCulloch
Ohio State University (OSU) - Department of Marketing and Logistics, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Chicago - Booth School of Business
Downloads 8,215 (1,672)
Citation 15

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Hiearchical models, bayes, survey research, conjoint

2.

Bayesian Statistics and Marketing

Number of pages: 57 Posted: 17 Sep 2002
Greg M. Allenby and Peter E. Rossi
Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 2,684 (10,752)
Citation 31

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Bayesian Statistics, decision theory, marketing models

3.

Bayesian Applications in Marketing

Chicago Booth Research Paper No. 09-15
Number of pages: 70 Posted: 10 Mar 2009 Last Revised: 19 May 2010
Greg M. Allenby and Peter E. Rossi
Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 1,549 (25,569)
Citation 2

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bayesian inference, marketing, econometrics

4.

Choice Models in Marketing: Economic Assumptions, Challenges and Trends

Foundations and Trends in Marketing, Vol. 2, No. 2, 2007, Fisher College of Business Working Paper Series
Number of pages: 88 Posted: 05 Feb 2008 Last Revised: 12 May 2014
Sandeep R. Chandukala, Jaehwan Kim, Thomas Otter, Peter E. Rossi and Greg M. Allenby
Indiana University - Kelley School of Business - Department of Marketing, Korea University Business School (KUBS), Goethe University Frankfurt - Department of Marketing, University of California, Los Angeles (UCLA) - Anderson School of Management and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 1,293 (33,378)

Abstract:

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Direct utility models, discrete and continuous choice, Bayesian analysis

5.

Bayesian Estimation of Structural Equation Models with R - A User Manual

Number of pages: 21 Posted: 14 Jul 2009
Joachim Bueschken and Greg M. Allenby
Catholic University of Eichstätt-Ingolstadt and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 1,284 (33,736)

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Structural Equation Models, Bayesian Estimation

6.

Teaching Bayesian Statistics to Marketing and Business Students

Fisher College of Business Working Series, Chicago GSB Research Paper Series
Number of pages: 8 Posted: 14 Feb 2008 Last Revised: 19 Feb 2008
Greg M. Allenby and Peter E. Rossi
Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 1,171 (38,534)

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bayesm package, hierarchical models, posterior inference, R software

7.

The Effect of Media Advertising on Brand Consideration and Choice

Fisher College of Business Working Paper
Number of pages: 38 Posted: 02 Sep 2007 Last Revised: 04 Apr 2010
Nobuhiko Terui, Masataka Ban and Greg M. Allenby
Tohoku University - Graduate School of Economics & Management, Tohoku University - Economics & Management and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 1,168 (38,683)
Citation 14

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Panel Data, Advertising Exposure, Informative and Persuasive Effects

8.

Volumetric Conjoint Analysis

Number of pages: 29 Posted: 02 Jun 2004
Jaehwan Kim, Greg M. Allenby and Peter E. Rossi
Korea University Business School (KUBS), Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 924 (53,900)
Citation 4

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Conjoint, volume data, discrete-continuous, demand models

9.

Valuation of Patented Product Features

Fisher College of Business Working Paper No. 2013-05-02
Number of pages: 49 Posted: 04 Dec 2013 Last Revised: 31 Dec 2014
Greg M. Allenby, Jeff D. Brazell, John R. Howell and Peter E. Rossi
Ohio State University (OSU) - Department of Marketing and Logistics, The Modellers, LLC, Brigham Young University - Marriott School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 692 (79,212)
Citation 7

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patent valuation, patent damages, competitive equilibrium, conjoint surveys, Bayesian methods

10.

Investigating the Strategic Influence of Customer and Employee Satisfaction on Firm Financial Performance

Fisher College of Business Working Paper No. 1154048
Number of pages: 44 Posted: 02 Jul 2008 Last Revised: 27 Sep 2010
Jeffrey Dotson and Greg M. Allenby
Brigham Young University - Marriott School and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 600 (95,087)
Citation 6

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Bayesian Estimation, Endogeneity, Services Marketing, Customer Satisfaction, Resource Allocation

11.

The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis

Number of pages: 55 Posted: 11 Jan 2013
Joachim Bueschken, Thomas Otter and Greg M. Allenby
Catholic University of Eichstätt-Ingolstadt, Goethe University Frankfurt - Department of Marketing and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 586 (97,986)

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customer satisfaction, Bayesian Modeling, mixture

12.

A Probit Model with Structured Covariance for Similarity Effects and Source of Volume Calculations

Number of pages: 31 Posted: 04 May 2009 Last Revised: 09 Apr 2015
Jeffrey Dotson, Jeff D. Brazell, John R. Howell, Peter Lenk, Peter Lenk, Thomas Otter, Steven N. MacEachern and Greg M. Allenby
Brigham Young University - Marriott School, The Modellers, LLC, Brigham Young University - Marriott School of Business, University of Michigan, Stephen M. Ross School of BusinessUniversity of Michigan, Goethe University Frankfurt - Department of Marketing, Ohio State University (OSU) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 492 (121,546)
Citation 15

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Hierarchical Bayes, Choice Model, Substitution

13.

Latent Topic Modeling of Consumer Reviews: Linking Text Evaluations to Customer Satisfaction and Brands

Number of pages: 40 Posted: 12 Sep 2013
Joachim Bueschken and Greg M. Allenby
Catholic University of Eichstätt-Ingolstadt and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 474 (127,130)

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User-generated Content, Unstructured Data, Bayesian Analysis, Constrained Topic Model, Big Data

14.

Economic Valuation of Product Features

Fisher College of Business Working Paper No. 2013-05-01
Number of pages: 50 Posted: 11 Oct 2013 Last Revised: 16 Aug 2014
Greg M. Allenby, Jeff D. Brazell, John R. Howell and Peter E. Rossi
Ohio State University (OSU) - Department of Marketing and Logistics, The Modellers, LLC, Brigham Young University - Marriott School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 468 (129,105)
Citation 13

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product features, valuation, patents, conjoint, Bayesian Hierarchical Models, demand analysis

15.

A Bayesian Approach to Customer Scoring in Direct Marketing

Number of pages: 37 Posted: 18 Nov 2006
Lichung Jen, Chien-Heng Chou and Greg M. Allenby
National Taiwan University - Department of International Business, Chinese Culture University and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 456 (133,209)
Citation 1

Abstract:

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Covariance heterogeneity, CRM

16.

Economic Models of Choice

Number of pages: 36 Posted: 31 Aug 2015
Greg M. Allenby, Jaehwan Kim and Peter E. Rossi
Ohio State University (OSU) - Department of Marketing and Logistics, Korea University Business School (KUBS) and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 428 (143,605)

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Direct Utility Models, Budget Constraint, Error Specification

17.

Optimal Product Design by Sequential Experiments in High Dimensions

Number of pages: 44 Posted: 07 Jan 2016 Last Revised: 30 Mar 2018
Mingyu Joo, Michael Thompson and Greg M. Allenby
University of California, Riverside, The Procter and Gamble Company and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 392 (158,714)
Citation 4

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Design Criterion, Expected Improvement, Interaction Effects, Stochastic Search Variable Selection

18.

Multiple Constraint Choice Models with Corner and Interior Solutions

Number of pages: 34 Posted: 16 May 2009 Last Revised: 10 Aug 2010
Takuya Satomura, Jaehwan Kim and Greg M. Allenby
Keio University - Faculty of Business and Commerce, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 374 (167,225)
Citation 26

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multiple constraints, choice model, corner and interior solutions, quantity restriction

19.

An Integrated Model of Discrete Choice and Response Time

Fisher College of Business Working Paper No. 2006-01-007
Number of pages: 42 Posted: 29 Mar 2006
Thomas Otter, Greg M. Allenby and Trisha Van Zandt
Goethe University Frankfurt - Department of Marketing, Ohio State University (OSU) - Department of Marketing and Logistics and Ohio State University
Downloads 368 (170,369)
Citation 7

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Poisson Process, Choice Model, Bayesian Analysis, Human Information Processing

20.

Price Promotions in Choice Models

Number of pages: 58 Posted: 13 Jun 2013
John R. Howell, Sanghak Lee and Greg M. Allenby
Brigham Young University - Marriott School of Business, Arizona State University and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 359 (174,997)
Citation 12

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Utility theory, Bayesian estimation, nonlinear pricing, irregular budget sets

21.

Product Attributes and Models of Multiple Discreteness

Number of pages: 47 Posted: 12 Oct 2005
Jaehwan Kim, Greg M. Allenby and Peter E. Rossi
Korea University Business School (KUBS), Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 355 (177,209)
Citation 9

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multiple discreteness, demand models, characteristics models

22.

Non-Normal Simultaneous Regression Models for Customer Linkage Analysis

Number of pages: 38 Posted: 18 Nov 2006 Last Revised: 19 Feb 2008
Jeffrey Dotson, Joseph J. Retzer and Greg M. Allenby
Brigham Young University - Marriott School, Maritz Research and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 345 (182,831)

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Employee-customer relationship, services marketing

23.

Analyzing Platforms Goods Using Multiple-Discrete Continuous Demand Models

Number of pages: 47 Posted: 28 Mar 2012 Last Revised: 28 Sep 2019
John R. Howell and Greg M. Allenby
Brigham Young University - Marriott School of Business and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 336 (188,099)
Citation 5

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Utility Theory, Bayesian Estimation, Nonlinear Pricing, Tied Goods, Platform Goods, multi-homing

24.

Bayesian Analysis of Hierarchical Effects

Fisher College of Business Working Paper
Number of pages: 34 Posted: 04 Jun 2008 Last Revised: 12 May 2014
Sandeep R. Chandukala, Jeffrey Dotson, Jeff D. Brazell and Greg M. Allenby
Indiana University - Kelley School of Business - Department of Marketing, Brigham Young University - Marriott School, The Modellers, LLC and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 335 (188,716)

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Hierarchical Bayes, mediation analysis, structural heterogeneity, variable selection

25.

Using Text Analysis in Parallel Mediation Analysis

Number of pages: 43 Posted: 08 Feb 2023 Last Revised: 15 Dec 2023
Judy (Zijing) Zhang, H. Alice Li and Greg M. Allenby
Ohio State University (OSU) - Department of Marketing and Logistics, Ohio State University (OSU) - Department of Marketing and Logistics and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 330 (192,423)

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topic modeling, lexical priors, semi-supervised LDA, machine learning, heterogeneous effects

26.

A Model for Mixed Decision Variables: Modeling Subscription versus Ownership of Consumer Goods

Number of pages: 38 Posted: 12 Jan 2016
Sanghak Lee, Hyowon Kim, Jaehwan Kim and Greg M. Allenby
Arizona State University, Ohio State University (OSU) - Fisher College of Business, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 326 (194,293)

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Direct Utility, Mixed Discrete-Continuous Demand, Pricing

27.

A Direct Utility Model for Market Basket Data

Fisher College of Business Working Paper No. 1443390
Number of pages: 37 Posted: 10 Aug 2009
Sanghak Lee and Greg M. Allenby
Arizona State University and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 315 (201,491)
Citation 4

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Complementarity, Substitutes, Discrete Demand, Bayesian Estimation

28.

Investigating Endogeneity Bias in Marketing

Fisher College of Business Working Paper No. 2006-06-001
Number of pages: 27 Posted: 08 Sep 2006
Qing Liu, Thomas Otter and Greg M. Allenby
University of Wisconsin-Madison - Department of Marketing, Goethe University Frankfurt - Department of Marketing and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 307 (207,247)
Citation 2

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Likelihood principle, adaptive design, Bayes Theorem, directed acyclic graphs

29.

Structural Models of Complementary Choices

Marketing Letters, Forthcoming, Fisher College of Business Working Paper No. RP 2014-05-02
Number of pages: 27 Posted: 13 Aug 2014
Steven Berry, Ahmed Khwaja, Vineet Kumar, Andres Musalem, Kenneth C. Wilbur, Greg M. Allenby, Bharat N. Anand, Pradeep K. Chintagunta, W. Michael Hanemann, Przemyslaw Jeziorski and Angelo Mele
Yale University - Department of Economics, University of Cambridge - Judge Business SchoolYale School of Management, Harvard Business School, Universidad de Chile, University of California, San Diego (UCSD) - Rady School of Management, Ohio State University (OSU) - Department of Marketing and Logistics, Harvard University - Strategy Unit, University of Chicago, University of California, Berkeley - The Richard & Rhoda Goldman School of Public Policy, University of California, Berkeley - Haas School of Business and Johns Hopkins University - Carey Business School
Downloads 299 (213,097)
Citation 13

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structural models; econometrics; complements

30.

Inference for Product Competition and Separable Demand

Marketing Science, Vol. 38, No. 4, pp. 690–710, 2019
Number of pages: 59 Posted: 01 Nov 2016 Last Revised: 23 Jun 2020
Adam N. Smith, Peter E. Rossi and Greg M. Allenby
University College London - UCL School of Management, University of California, Los Angeles (UCLA) - Anderson School of Management and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 276 (231,518)
Citation 6

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price elasticities, category demand, price promotions, random partition models, Bayesian inference

31.

A Choice Model of Utility Maximization and Regret Minimization

Number of pages: 40 Posted: 02 Feb 2020 Last Revised: 31 Mar 2022
Taegyu Hur and Greg M. Allenby
Iowa State University and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 272 (234,977)

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Epsilon-constraints, Consideration Sets, Utility Maximization, Regret Minimization

32.

Choice Models for Budgeted Demand and Constrained Allocation

Fisher College of Business Working Paper No. 1939109
Number of pages: 31 Posted: 05 Oct 2011
Takuya Satomura, Jeff D. Brazell and Greg M. Allenby
Keio University - Faculty of Business and Commerce, The Modellers, LLC and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 272 (234,977)
Citation 5

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Volumetric Demand, Constrained Optimization, Budgeted Choice, Conjoint Analysis

33.

Benefit-Based Conjoint Analysis

Number of pages: 51 Posted: 26 Aug 2015
Dong Soo Kim, Roger Bailey, Nino Hardt and Greg M. Allenby
Chung-Ang University - College of Business & Economics, Ohio State University (OSU), Ohio State University (OSU) - Fisher College of Business and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 270 (236,779)
Citation 2

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Economic separability, Satiation, Bayesian estimation

34.

Bayesian Analysis of Heterogeneous Mediation

Georgetown McDonough School of Business Research Paper No. 2600140
Number of pages: 69 Posted: 29 Apr 2015 Last Revised: 17 Nov 2018
Tatiana L. Dyachenko and Greg M. Allenby
University of Georgia - C. Herman and Mary Virginia Terry College of Business and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 259 (247,913)

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Mediation analysis, mixture model, structural heterogeneity, conditional independence

35.

A Model for Trade-Up and Change in Considered Brands

Number of pages: 36 Posted: 17 Feb 2008
Greg M. Allenby, Mark J. Garratt and Peter E. Rossi
Ohio State University (OSU) - Department of Marketing and Logistics, In4mation Insights and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 259 (247,913)
Citation 2

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Nonhomothetic utility, extended product categories, Bayesian analysis

36.

Identifying Unmet Demand

Fisher College of Business Working Paper No. 1564290
Number of pages: 40 Posted: 05 Mar 2010
Sandeep R. Chandukala, Yancy Edwards and Greg M. Allenby
Indiana University - Kelley School of Business - Department of Marketing, affiliation not provided to SSRN and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 256 (249,886)

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Heterogeneous variable selection, conjoint analysis, Bayesian hierarchical model

37.

A Category-Level Model of Asymmetric Complements

Fisher College of Business Working Paper
Number of pages: 45 Posted: 28 Apr 2010
Sanghak Lee, Jaehwan Kim and Greg M. Allenby
Arizona State University, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 253 (252,989)
Citation 1

Abstract:

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Choice model, utility theory, Bayesian estimation

38.

Explaining Preference Heterogeneity with Mixed Membership Modeling

Number of pages: 53 Posted: 06 Apr 2016 Last Revised: 03 Mar 2017
Marc Dotson, Joachim Büschken and Greg M. Allenby
Brigham Young University, Catholic University of Eichstaett-Ingolstadt and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 249 (258,015)
Citation 1

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Choice models, mixed membership models, hierarchical Bayes, grade of membership, preference heterogeneity

39.

Modeling Indivisible Demand

Number of pages: 39 Posted: 17 Apr 2011 Last Revised: 16 Apr 2012
Sanghak Lee and Greg M. Allenby
Arizona State University and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 246 (260,106)
Citation 6

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Direct Utility Models, Inequality Estimation, Bayesian Error

40.

Dynamic Brand Satiation

Number of pages: 36 Posted: 08 Mar 2011 Last Revised: 01 Mar 2012
Shohei Hasegawa, Nobuhiko Terui and Greg M. Allenby
Tohoku University - Graduate School of Economics & Management, Tohoku University - Graduate School of Economics & Management and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 245 (261,111)
Citation 1

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Multiple Discreteness, Dynamic Satiation, Compensating Value, Factor Model, Bayesian Estimation

41.

Improving Text Analysis Using Sentence Conjunctions and Punctuation

Number of pages: 53 Posted: 31 Jan 2017
Joachim Bueschken and Greg M. Allenby
Catholic University of Eichstätt-Ingolstadt and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 231 (276,528)

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LDA, autocorrelated topics, user-generated content, Bayesian analysis

42.

Capturing Flexible Price Elasticities in Direct Utility Models

Number of pages: 27 Posted: 20 Mar 2020
Chul Kim, Adam N. Smith, Jaehwan Kim and Greg M. Allenby
City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business, University College London - UCL School of Management, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 207 (306,892)

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Outside good, satiation, multiple discreteness, price elasticity, category pricing

43.

Conjunctive Screening in Models of Multiple Discreteness

Number of pages: 40 Posted: 29 Apr 2016 Last Revised: 01 Mar 2021
Youngju Kim, Nino Hardt, Jaehwan Kim and Greg M. Allenby
Korea University Business School (KUBS), Ohio State University (OSU) - Fisher College of Business, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 200 (318,431)
Citation 3

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Product attributes, Direct utility, Constraints, Screening rules, Multiple Discreteness, Choice modeling, Conjoint Analysis

44.

Role of Motivating Wants in a Hierarchical Network Model for Advertising

Number of pages: 41 Posted: 07 Dec 2006
Sandeep R. Chandukala, H. Rao Unnava and Greg M. Allenby
Indiana University - Kelley School of Business - Department of Marketing, Ohio State University (OSU) - Department of Marketing and Logistics and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 200 (316,962)

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Advertising Effectiveness, Consumer Needs

45.

Monetizing Ratings Data for Product Research

Fisher College of Business Working Paper No. 2014-05-01
Number of pages: 40 Posted: 08 Mar 2014
Nino Hardt, Alex Varbanov and Greg M. Allenby
Ohio State University (OSU) - Fisher College of Business, Procter & Gamble Company and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 199 (318,431)

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Experiential Attributes, Scale Usage Heterogeneity, Ordinal Data, Bayesian Estimation

46.

Intermediate Media Effects

Fisher College of Business Working Paper
Number of pages: 37 Posted: 08 Jul 2007
Sandeep R. Chandukala, Jeffrey Dotson, Jeff D. Brazell and Greg M. Allenby
Indiana University - Kelley School of Business - Department of Marketing, Brigham Young University - Marriott School, The Modellers, LLC and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 196 (322,836)

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Hierarchical Bayes, structural heterogeneity, variable selection, mediation analysis

47.

An Integrative Model for Complex Conjoint Analysis

Number of pages: 46 Posted: 12 Nov 2020 Last Revised: 28 Apr 2021
YiChun Miriam Liu, Jeff D. Brazell and Greg M. Allenby
The Ohio State University (OSU) - Department of Marketing and Logistics, The Modellers, LLC and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 194 (325,908)

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Non-linear price effect, Willingness to pay, Willingness to buy, Behavioral Decision Theory

48.

Examining the No-Choice Option in Conjoint Analysis

Number of pages: 23 Posted: 19 Dec 2018
Maggie Chwalek, Roger Bailey and Greg M. Allenby
Ohio State University (OSU), Ohio State University (OSU) - Department of Marketing and Logistics and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 155 (397,340)

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Economic Choice, Outside Good, Prices

49.

Fundraising Design in a Competitive Market

Number of pages: 59 Posted: 02 Jun 2022
Hyowon Kim, Cassandra Chapman, Ernan Haruvy, Peter T. L. Popkowski Leszczyc and Greg M. Allenby
Ohio State University (OSU) - Fisher College of Business, University of Queensland, McGill University, University of Queensland - Business School and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 144 (421,790)

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Charitable giving, conjoint analysis, mixed membership models, archetypal analysis

50.

Demand Models With Random Partitions

Journal of the American Statistical Association, Vol. 115, No. 529, pp. 47-65, 2020
Number of pages: 58 Posted: 25 Jun 2018 Last Revised: 23 Jun 2020
Adam N. Smith and Greg M. Allenby
University College London - UCL School of Management and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 144 (421,790)
Citation 2

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Bayesian inference, location-scale family, Polya urn, Markov chain Monte Carlo, price elasticity

51.

Testing Models of Strategic Behavior Characterized by Conditional Likelihoods

Number of pages: 41 Posted: 01 Feb 2011
Thomas Otter, Timothy Gilbride and Greg M. Allenby
Goethe University Frankfurt - Department of Marketing, University of Notre Dame and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 132 (451,963)
Citation 2

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Endogeneity, Bayesian model choice

52.

Efficient Experimental Designs for Hyperparameter Estimation: Learning When Effect-Sizes are Large

Fisher College of Business Working Paper No. #
Number of pages: 38 Posted: 18 Nov 2006
Qing Liu, Angela Dean, David Bakken and Greg M. Allenby
University of Wisconsin-Madison - Department of Marketing, Ohio State University (OSU), Harris Interactive and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 129 (460,347)

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Hierarchcial Bayes, Level Effect, Linear Model

53.

Bayesian Designs for Hierarchical Linear Models

Number of pages: 34 Posted: 05 Mar 2010
Qing Liu, Angela Dean and Greg M. Allenby
University of Wisconsin-Madison - Department of Marketing, Ohio State University (OSU) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 128 (463,110)

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Bayesian Design, D-optimality, Design Robustness, Random E ects Model, Hierarchical Linear Model, Hyperparameter

54.

Benefit Formation and Enhancement

Number of pages: 54 Posted: 23 Oct 2018
Hyowon Kim, Dong Soo Kim and Greg M. Allenby
Ohio State University (OSU) - Fisher College of Business, Chung-Ang University - College of Business & Economics and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 110 (519,712)

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Latent Utility, Product Design, Characteristic Interactions

55.

A Threshold Model for Respondent Heterogeneity

Number of pages: 22 Posted: 05 Mar 2010
Sandeep R. Chandukala, S. Long-Tolbert and Greg M. Allenby
Indiana University - Kelley School of Business - Department of Marketing, University of Toledo, Marketing and International Business and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 95 (575,549)

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Threshold model, mixture distribution, service wait times, drivers of service quality

56.

Perceived Marginal Cost in Demand

Number of pages: 38 Posted: 13 Apr 2022
Taegyu Hur, Jaehwan Kim and Greg M. Allenby
Iowa State University, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 70 (686,573)

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Time cost, Direct utility, Constrained optimization

57.

Sequential Sampling Models of Choice: Some Recent Advances

Marketing Letters; July 2008, Vol. 19, Issue 3/4, pp. 255-267, 13p, 1 Chart
Number of pages: 22 Posted: 26 Sep 2012 Last Revised: 27 Sep 2012
Thomas Otter, joe johnson, Joerg Rieskamp, Greg M. Allenby, Jeff D. Brazell, Adele Diederich, J. Wesley Hutchinson, Steven N. MacEachern, Shiling Ruan and James T. Townsen
Goethe University Frankfurt - Department of Marketing, affiliation not provided to SSRN, University of Basel, Ohio State University (OSU) - Department of Marketing and Logistics, The Modellers, LLC, University of Oldenburg - Department of Psychology, University of Pennsylvania - Marketing Department, Ohio State University (OSU), Ohio State University (OSU) and Indiana University Bloomington - Department of Psychology
Downloads 60 (742,302)
Citation 4

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Choice models, Diffusion models, Human information processing, Likelihood based inference, Luce’s Axiom, Race models, Response time

58.

Outside Good Utility and Substitution Patterns in Direct Utility Models

Number of pages: 22 Posted: 17 Dec 2022
Chul Kim, Adam N. Smith, Jaehwan Kim and Greg M. Allenby
City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business, University College London - UCL School of Management, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 50 (808,600)

Abstract:

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Satiation, Multiple discreteness, Price elasticity

59.

Re-Examining the No-Choice Option in Conjoint Analysis

Number of pages: 32 Posted: 03 Dec 2024
Cheng-Yu Hung, Peter Kurz, Roger Bailey, Joel Huber and Greg M. Allenby
Ohio State University (OSU) - Department of Marketing and Logistics, bms marketing + strategy, Ohio State University (OSU) - Department of Marketing and Logistics, Duke University - Fuqua School of Business and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 38 (906,427)

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Economic Choice, Outside Goods, Prices, Stable Preferences

60.

A Direct Utility Model for Access Costs and Economies of Scope

Kim, Dong Soo, Sanghak Lee, Taegyu Hur, Jaehwan Kim, and Greg M. Allenby (2023) “A Direct Utility Model for Access Costs and Economies of Scope,” Management Science, forthcoming.
Posted: 25 Aug 2015 Last Revised: 03 Jan 2023
Dong Soo Kim, Sanghak Lee, Taegyu Hur, Jaehwan Kim and Greg M. Allenby
Chung-Ang University - College of Business & Economics, Arizona State University, Iowa State University, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics
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Budget Constraint, Time Costs, Cross-selling

61.

A Direct Utility Model for Asymmetric Complements

Marketing Science, Vol. 32, No. 3, 2013; pp. 454-470; DOI: 10.1287/mksc.2013.0782
Posted: 13 Nov 2013
Sanghak Lee, Jaehwan Kim and Greg M. Allenby
Arizona State University, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics

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utility theory, choice modeling, Bayesian estimation, indivisible demand

62.

The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis

Marketing Science, Vol. 32, No. 4, 2013; pp. 533-553; DOI: 10.1287/mksc.2013.0779
Posted: 13 Nov 2013
Joachim Büschken, Thomas Otter and Greg M. Allenby
Catholic University of Eichstaett-Ingolstadt, Goethe University Frankfurt - Department of Marketing and Ohio State University (OSU) - Department of Marketing and Logistics

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Bayesian estimation, surveys, information processing

63.

Models of Sequential Evaluation in Best-Worst Choice Tasks

Tatiana Dyachenko, Rebecca Walker Reczek, Greg M. Allenby (2014) Models of Sequential Evaluation in Best-Worst Choice Tasks. Marketing Science 33(6):828-848. doi.org/10.1287/mksc.2014.0870
Posted: 02 Jun 2012 Last Revised: 19 Jan 2015
Tatiana L. Dyachenko, Rebecca Walker Reczek and Greg M. Allenby
University of Georgia - C. Herman and Mary Virginia Terry College of Business, Ohio State University (OSU) - Department of Marketing and Logistics and Ohio State University (OSU) - Department of Marketing and Logistics

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Bayesian estimation, psychological models, choice models

64.

Perspectives on Promotion and Database Marketing: The Collected Works of Robert C. Blattberg

GLOBAL DERIVATIVE DEBACLES, April 2010
Posted: 13 May 2010
Greg M. Allenby
Ohio State University (OSU) - Department of Marketing and Logistics

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Quantitative Marketing, Tracker Model, Customer Level Data, Marketing-Mix Modeling