Greg M. Allenby

Ohio State University (OSU) - Department of Marketing and Logistics

Fisher Hall 524

2100 Neil Ave

Columbus, OH 43210

United States

SCHOLARLY PAPERS

56

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CITATIONS
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99

Scholarly Papers (56)

1.

Hierarchical Bayes Models: A Practitioners Guide

Number of pages: 44 Posted: 28 Jan 2005
Greg M. Allenby, Peter E. Rossi and Robert E. McCulloch
Ohio State University (OSU) - Department of Marketing and Logistics, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Chicago - Booth School of Business
Downloads 6,112 (1,046)
Citation 9

Abstract:

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Hiearchical models, bayes, survey research, conjoint

2.

Bayesian Statistics and Marketing

Number of pages: 57 Posted: 17 Sep 2002
Greg M. Allenby and Peter E. Rossi
Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 2,315 (5,592)
Citation 24

Abstract:

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Bayesian Statistics, decision theory, marketing models

3.

Bayesian Applications in Marketing

Chicago Booth Research Paper No. 09-15
Number of pages: 70 Posted: 10 Mar 2009 Last Revised: 19 May 2010
Greg M. Allenby and Peter E. Rossi
Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 1,215 (16,028)
Citation 2

Abstract:

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bayesian inference, marketing, econometrics

4.

Choice Models in Marketing: Economic Assumptions, Challenges and Trends

Foundations and Trends in Marketing, Vol. 2, No. 2, 2007, Fisher College of Business Working Paper Series
Number of pages: 88 Posted: 05 Feb 2008 Last Revised: 12 May 2014
Indiana University - Kelley School of Business - Department of Marketing, Korea University Business School (KUBS), Goethe University Frankfurt - Department of Marketing, University of California, Los Angeles (UCLA) - Anderson School of Management and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 1,198 (16,402)
Citation 1

Abstract:

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Direct utility models, discrete and continuous choice, Bayesian analysis

5.

Bayesian Estimation of Structural Equation Models with R - A User Manual

Number of pages: 21 Posted: 14 Jul 2009
Joachim Bueschken and Greg M. Allenby
Catholic University of Eichstätt-Ingolstadt and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 1,149 (17,478)

Abstract:

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Structural Equation Models, Bayesian Estimation

6.

Teaching Bayesian Statistics to Marketing and Business Students

Fisher College of Business Working Series, Chicago GSB Research Paper Series
Number of pages: 8 Posted: 14 Feb 2008 Last Revised: 19 Feb 2008
Greg M. Allenby and Peter E. Rossi
Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 1,062 (19,645)

Abstract:

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bayesm package, hierarchical models, posterior inference, R software

7.

The Effect of Media Advertising on Brand Consideration and Choice

Fisher College of Business Working Paper
Number of pages: 38 Posted: 02 Sep 2007 Last Revised: 04 Apr 2010
Nobuhiko Terui, Masataka Ban and Greg M. Allenby
Tohoku University - Graduate School of Economics & Management, Tohoku University - Economics & Management and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 1,039 (20,268)
Citation 2

Abstract:

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Panel Data, Advertising Exposure, Informative and Persuasive Effects

8.

Volumetric Conjoint Analysis

Number of pages: 29 Posted: 02 Jun 2004
Jaehwan Kim, Greg M. Allenby and Peter E. Rossi
Korea University Business School (KUBS), Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 701 (35,414)
Citation 1

Abstract:

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Conjoint, volume data, discrete-continuous, demand models

9.

Investigating the Strategic Influence of Customer and Employee Satisfaction on Firm Financial Performance

Fisher College of Business Working Paper No. 1154048
Number of pages: 44 Posted: 02 Jul 2008 Last Revised: 27 Sep 2010
Jeffrey Dotson and Greg M. Allenby
Brigham Young University - Marriott School and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 536 (50,392)
Citation 1

Abstract:

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Bayesian Estimation, Endogeneity, Services Marketing, Customer Satisfaction, Resource Allocation

10.

The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis

Number of pages: 55 Posted: 11 Jan 2013
Joachim Bueschken, Thomas Otter and Greg M. Allenby
Catholic University of Eichstätt-Ingolstadt, Goethe University Frankfurt - Department of Marketing and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 468 (59,827)

Abstract:

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customer satisfaction, Bayesian Modeling, mixture

11.

Valuation of Patented Product Features

Fisher College of Business Working Paper No. 2013-05-02
Number of pages: 49 Posted: 04 Dec 2013 Last Revised: 31 Dec 2014
Ohio State University (OSU) - Department of Marketing and Logistics, The Modellers, LLC, Pennsylvania State University and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 433 (65,774)
Citation 1

Abstract:

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patent valuation, patent damages, competitive equilibrium, conjoint surveys, Bayesian methods

12.

A Probit Model with Structured Covariance for Similarity Effects and Source of Volume Calculations

Number of pages: 31 Posted: 04 May 2009 Last Revised: 09 Apr 2015
Brigham Young University - Marriott School, The Modellers, LLC, Pennsylvania State University, University of Michigan, Stephen M. Ross School of Business, Goethe University Frankfurt - Department of Marketing, Ohio State University (OSU) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 400 (72,345)
Citation 6

Abstract:

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Hierarchical Bayes, Choice Model, Substitution

13.

A Bayesian Approach to Customer Scoring in Direct Marketing

Number of pages: 37 Posted: 18 Nov 2006
Lichung Jen, Chien-Heng Chou and Greg M. Allenby
National Taiwan University - Department of International Business, Chinese Culture University and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 399 (72,565)
Citation 1

Abstract:

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Covariance heterogeneity, CRM

14.

Latent Topic Modeling of Consumer Reviews: Linking Text Evaluations to Customer Satisfaction and Brands

Number of pages: 40 Posted: 12 Sep 2013
Joachim Bueschken and Greg M. Allenby
Catholic University of Eichstätt-Ingolstadt and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 392 (74,079)

Abstract:

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User-generated Content, Unstructured Data, Bayesian Analysis, Constrained Topic Model, Big Data

15.

An Integrated Model of Discrete Choice and Response Time

Fisher College of Business Working Paper No. 2006-01-007
Number of pages: 42 Posted: 29 Mar 2006
Thomas Otter, Greg M. Allenby and Trisha Van Zandt
Goethe University Frankfurt - Department of Marketing, Ohio State University (OSU) - Department of Marketing and Logistics and Ohio State University
Downloads 326 (91,520)
Citation 3

Abstract:

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Poisson Process, Choice Model, Bayesian Analysis, Human Information Processing

16.

Non-Normal Simultaneous Regression Models for Customer Linkage Analysis

Number of pages: 38 Posted: 18 Nov 2006 Last Revised: 19 Feb 2008
Jeffrey Dotson, Joseph J. Retzer and Greg M. Allenby
Brigham Young University - Marriott School, Maritz Research and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 318 (94,063)

Abstract:

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Employee-customer relationship, services marketing

17.

Economic Models of Choice

Number of pages: 36 Posted: 31 Aug 2015
Greg M. Allenby, Jaehwan Kim and Peter E. Rossi
Ohio State University (OSU) - Department of Marketing and Logistics, Korea University Business School (KUBS) and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 307 (98,077)

Abstract:

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Direct Utility Models, Budget Constraint, Error Specification

18.

Economic Valuation of Product Features

Fisher College of Business Working Paper No. 2013-05-01
Number of pages: 50 Posted: 11 Oct 2013 Last Revised: 16 Aug 2014
Ohio State University (OSU) - Department of Marketing and Logistics, The Modellers, LLC, Pennsylvania State University and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 297 (101,351)
Citation 1

Abstract:

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product features, valuation, patents, conjoint, Bayesian Hierarchical Models, demand analysis

19.

Bayesian Analysis of Hierarchical Effects

Fisher College of Business Working Paper
Number of pages: 34 Posted: 04 Jun 2008 Last Revised: 12 May 2014
Indiana University - Kelley School of Business - Department of Marketing, Brigham Young University - Marriott School, The Modellers, LLC and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 296 (101,721)

Abstract:

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Hierarchical Bayes, mediation analysis, structural heterogeneity, variable selection

20.

Optimal Product Design by Sequential Experiments in High Dimensions

Number of pages: 44 Posted: 07 Jan 2016 Last Revised: 30 Mar 2018
Mingyu Joo, Michael Thompson and Greg M. Allenby
University of California, Riverside - School of Business, The Procter and Gamble Company and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 295 (102,101)

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Design Criterion, Expected Improvement, Interaction Effects, Stochastic Search Variable Selection

21.

Product Attributes and Models of Multiple Discreteness

Number of pages: 47 Posted: 12 Oct 2005
Jaehwan Kim, Greg M. Allenby and Peter E. Rossi
Korea University Business School (KUBS), Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 282 (107,160)
Citation 1

Abstract:

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multiple discreteness, demand models, characteristics models

22.

Investigating Endogeneity Bias in Marketing

Fisher College of Business Working Paper No. 2006-06-001
Number of pages: 27 Posted: 08 Sep 2006
Qing Liu, Thomas Otter and Greg M. Allenby
University of Wisconsin-Madison, Goethe University Frankfurt - Department of Marketing and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 259 (117,185)

Abstract:

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Likelihood principle, adaptive design, Bayes Theorem, directed acyclic graphs

23.

A Direct Utility Model for Market Basket Data

Fisher College of Business Working Paper No. 1443390
Number of pages: 37 Posted: 10 Aug 2009
Sanghak Lee and Greg M. Allenby
Arizona State University and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 239 (127,230)
Citation 2

Abstract:

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Complementarity, Substitutes, Discrete Demand, Bayesian Estimation

24.

Multiple Constraint Choice Models with Corner and Interior Solutions

Number of pages: 34 Posted: 16 May 2009 Last Revised: 10 Aug 2010
Takuya Satomura, Jaehwan Kim and Greg M. Allenby
Keio University - Faculty of Business and Commerce, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 238 (127,758)
Citation 2

Abstract:

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multiple constraints, choice model, corner and interior solutions, quantity restriction

25.

Price Promotions in Choice Models

Number of pages: 58 Posted: 13 Jun 2013
John R. Howell, Sanghak Lee and Greg M. Allenby
Pennsylvania State University, Arizona State University and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 236 (128,835)
Citation 2

Abstract:

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Utility theory, Bayesian estimation, nonlinear pricing, irregular budget sets

26.

A Model for Trade-Up and Change in Considered Brands

Number of pages: 36 Posted: 17 Feb 2008
Greg M. Allenby, Mark J. Garratt and Peter E. Rossi
Ohio State University (OSU) - Department of Marketing and Logistics, In4mation Insights and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 225 (135,042)
Citation 2

Abstract:

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Nonhomothetic utility, extended product categories, Bayesian analysis

27.

Choice Models with Fixed Costs

Fisher College of Business Working Paper
Number of pages: 47 Posted: 28 Mar 2012 Last Revised: 11 Jun 2013
John R. Howell and Greg M. Allenby
Pennsylvania State University and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 220 (138,020)
Citation 3

Abstract:

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Data Augmentation, Utility Theory, Estimation, Fixed Costs

28.

Identifying Unmet Demand

Fisher College of Business Working Paper No. 1564290
Number of pages: 40 Posted: 05 Mar 2010
Sandeep R. Chandukala, Yancy Edwards and Greg M. Allenby
Indiana University - Kelley School of Business - Department of Marketing, affiliation not provided to SSRN and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 207 (146,169)

Abstract:

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Heterogeneous variable selection, conjoint analysis, Bayesian hierarchical model

29.

Structural Models of Complementary Choices

Marketing Letters, Forthcoming, Fisher College of Business Working Paper No. RP 2014-05-02
Number of pages: 27 Posted: 13 Aug 2014
Yale University - Department of Economics, University of Cambridge - Judge Business School, Harvard Business School, Universidad de Chile, University of California, San Diego (UCSD) - Rady School of Management, Ohio State University (OSU) - Department of Marketing and Logistics, Harvard University - Strategy Unit, University of Chicago, University of California, Berkeley - The Richard & Rhoda Goldman School of Public Policy, University of California, Berkeley - Haas School of Business and Johns Hopkins University - Carey Business School
Downloads 206 (146,847)
Citation 3

Abstract:

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structural models; econometrics; complements

30.

Choice Models for Budgeted Demand and Constrained Allocation

Fisher College of Business Working Paper No. 1939109
Number of pages: 31 Posted: 05 Oct 2011
Takuya Satomura, Jeff D. Brazell and Greg M. Allenby
Keio University - Faculty of Business and Commerce, The Modellers, LLC and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 200 (150,957)
Citation 4

Abstract:

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Volumetric Demand, Constrained Optimization, Budgeted Choice, Conjoint Analysis

31.

Dynamic Brand Satiation

Number of pages: 36 Posted: 08 Mar 2011 Last Revised: 01 Mar 2012
Shohei Hasegawa, Nobuhiko Terui and Greg M. Allenby
Tohoku University - Graduate School of Economics & Management, Tohoku University - Graduate School of Economics & Management and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 196 (153,896)

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Multiple Discreteness, Dynamic Satiation, Compensating Value, Factor Model, Bayesian Estimation

32.

Modeling Indivisible Demand

Number of pages: 39 Posted: 17 Apr 2011 Last Revised: 16 Apr 2012
Sanghak Lee and Greg M. Allenby
Arizona State University and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 192 (156,867)
Citation 3

Abstract:

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Direct Utility Models, Inequality Estimation, Bayesian Error

33.

A Category-Level Model of Asymmetric Complements

Fisher College of Business Working Paper
Number of pages: 45 Posted: 28 Apr 2010
Sanghak Lee, Jaehwan Kim and Greg M. Allenby
Arizona State University, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 190 (158,339)
Citation 1

Abstract:

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Choice model, utility theory, Bayesian estimation

34.

Benefit-Based Conjoint Analysis

Number of pages: 51 Posted: 26 Aug 2015
Dong Soo Kim, Roger Bailey, Nino Hardt and Greg M. Allenby
Ohio State University (OSU) - Fisher College of Business, Ohio State University (OSU), Ohio State University (OSU) - Fisher College of Business and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 166 (178,500)

Abstract:

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Economic separability, Satiation, Bayesian estimation

35.

Intermediate Media Effects

Fisher College of Business Working Paper
Number of pages: 37 Posted: 08 Jul 2007
Indiana University - Kelley School of Business - Department of Marketing, Brigham Young University - Marriott School, The Modellers, LLC and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 166 (178,500)

Abstract:

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Hierarchical Bayes, structural heterogeneity, variable selection, mediation analysis

36.

Role of Motivating Wants in a Hierarchical Network Model for Advertising

Number of pages: 41 Posted: 07 Dec 2006
Sandeep R. Chandukala, H. Rao Unnava and Greg M. Allenby
Indiana University - Kelley School of Business - Department of Marketing, Ohio State University (OSU) - Department of Marketing and Logistics and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 166 (178,500)

Abstract:

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Advertising Effectiveness, Consumer Needs

37.

Inference for Product Competition and Separable Demand

Number of pages: 59 Posted: 01 Nov 2016 Last Revised: 07 Jan 2019
Adam N. Smith, Peter E. Rossi and Greg M. Allenby
University College London - UCL School of Management, University of California, Los Angeles (UCLA) - Anderson School of Management and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 159 (185,222)
Citation 1

Abstract:

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price elasticities, category demand, price promotions, random partition models, Bayesian inference

38.

Explaining Preference Heterogeneity with Mixed Membership Modeling

Number of pages: 53 Posted: 06 Apr 2016 Last Revised: 03 Mar 2017
Marc Dotson, Joachim Büschken and Greg M. Allenby
Brigham Young University, Catholic University of Eichstaett-Ingolstadt and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 150 (194,466)

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Choice models, mixed membership models, hierarchical Bayes, grade of membership, preference heterogeneity

39.

Monetizing Ratings Data for Product Research

Fisher College of Business Working Paper No. 2014-05-01
Number of pages: 40 Posted: 08 Mar 2014
Nino Hardt, Alex Varbanov and Greg M. Allenby
Ohio State University (OSU) - Fisher College of Business, Procter & Gamble Company and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 148 (196,633)

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Experiential Attributes, Scale Usage Heterogeneity, Ordinal Data, Bayesian Estimation

40.

A Model for Mixed Decision Variables: Modeling Subscription versus Ownership of Consumer Goods

Number of pages: 38 Posted: 12 Jan 2016
Sanghak Lee, Hyowon Kim, Jaehwan Kim and Greg M. Allenby
Arizona State University, Ohio State University (OSU) - Fisher College of Business, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 129 (219,539)

Abstract:

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Direct Utility, Mixed Discrete-Continuous Demand, Pricing

41.

A Direct Utility Model for Economies of Scope and Access

Number of pages: 56 Posted: 25 Aug 2015 Last Revised: 03 May 2017
Dong Soo Kim, Sanghak Lee, Jaehwan Kim and Greg M. Allenby
Ohio State University (OSU) - Fisher College of Business, Arizona State University, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 126 (223,508)
Citation 1

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Budget Constraint, Time Costs, Integer Demand

42.

Bayesian Analysis of Heterogeneous Mediation

Georgetown McDonough School of Business Research Paper No. 2600140
Number of pages: 69 Posted: 29 Apr 2015 Last Revised: 17 Nov 2018
Tatiana L. Dyachenko and Greg M. Allenby
Georgetown University - McDonough School of Business and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 102 (260,295)

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Mediation analysis, mixture model, structural heterogeneity, conditional independence

43.

Conjunctive Screening in Models of Multiple Discreteness

Number of pages: 23 Posted: 29 Apr 2016
Youngju Kim, Nino Hardt, Jaehwan Kim and Greg M. Allenby
Korea University Business School (KUBS), Ohio State University (OSU) - Fisher College of Business, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 101 (262,005)
Citation 2

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Product attributes, Direct utility, Constraints, Screening rules, Multiple Discreteness, Choice modeling, Conjoint Analysis

44.

Improving Text Analysis Using Sentence Conjunctions and Punctuation

Number of pages: 53 Posted: 31 Jan 2017
Joachim Bueschken and Greg M. Allenby
Catholic University of Eichstätt-Ingolstadt and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 99 (265,509)

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LDA, autocorrelated topics, user-generated content, Bayesian analysis

45.

Testing Models of Strategic Behavior Characterized by Conditional Likelihoods

Number of pages: 41 Posted: 01 Feb 2011
Thomas Otter, Timothy Gilbride and Greg M. Allenby
Goethe University Frankfurt - Department of Marketing, University of Notre Dame and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 96 (270,823)
Citation 2

Abstract:

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Endogeneity, Bayesian model choice

46.

Bayesian Designs for Hierarchical Linear Models

Number of pages: 34 Posted: 05 Mar 2010
Qing Liu, Angela Dean and Greg M. Allenby
University of Wisconsin-Madison, Ohio State University (OSU) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 91 (280,336)

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Bayesian Design, D-optimality, Design Robustness, Random E ects Model, Hierarchical Linear Model, Hyperparameter

47.

Efficient Experimental Designs for Hyperparameter Estimation: Learning When Effect-Sizes are Large

Fisher College of Business Working Paper No. #
Number of pages: 38 Posted: 18 Nov 2006
Qing Liu, Angela Dean, David Bakken and Greg M. Allenby
University of Wisconsin-Madison, Ohio State University (OSU), Harris Interactive and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 89 (284,321)

Abstract:

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Hierarchcial Bayes, Level Effect, Linear Model

48.

A Threshold Model for Respondent Heterogeneity

Number of pages: 22 Posted: 05 Mar 2010
Sandeep R. Chandukala, S. Long-Tolbert and Greg M. Allenby
Indiana University - Kelley School of Business - Department of Marketing, University of Toledo, Marketing and International Business and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 67 (335,535)

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Threshold model, mixture distribution, service wait times, drivers of service quality

49.

Demand Models With Random Partitions

Number of pages: 58 Posted: 25 Jun 2018 Last Revised: 21 Mar 2019
Adam N. Smith and Greg M. Allenby
University College London - UCL School of Management and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 57 (363,945)
Citation 1

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Bayesian inference, location-scale family, Polya urn, Markov chain Monte Carlo, price elasticity

50.

Sequential Sampling Models of Choice: Some Recent Advances

Marketing Letters; July 2008, Vol. 19, Issue 3/4, pp. 255-267, 13p, 1 Chart
Number of pages: 22 Posted: 26 Sep 2012 Last Revised: 27 Sep 2012
Goethe University Frankfurt - Department of Marketing, affiliation not provided to SSRN, University of Basel, Ohio State University (OSU) - Department of Marketing and Logistics, The Modellers, LLC, affiliation not provided to SSRN, University of Pennsylvania - Marketing Department, Ohio State University (OSU), Ohio State University (OSU) and Indiana University Bloomington - Department of Psychology
Downloads 39 (426,293)
Citation 1

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Choice models, Diffusion models, Human information processing, Likelihood based inference, Luce’s Axiom, Race models, Response time

51.

Benefit Formation and Enhancement

Number of pages: 54 Posted: 23 Oct 2018
Hyowon Kim, Dong Soo Kim and Greg M. Allenby
Ohio State University (OSU) - Fisher College of Business, Ohio State University (OSU) - Fisher College of Business and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 30 (465,108)

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Latent Utility, Product Design, Characteristic Interactions

52.

Examining the No-Choice Option in Conjoint Analysis

Number of pages: 23 Posted: 19 Dec 2018
Maggie Chwalek, Roger Bailey and Greg M. Allenby
Ohio State University (OSU), Ohio State University (OSU) - Department of Marketing and Logistics and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 24 (496,437)

Abstract:

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Economic Choice, Outside Good, Prices

53.

A Direct Utility Model for Asymmetric Complements

Marketing Science, Vol. 32, No. 3, 2013; pp. 454-470; DOI: 10.1287/mksc.2013.0782
Posted: 13 Nov 2013
Sanghak Lee, Jaehwan Kim and Greg M. Allenby
Arizona State University, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics

Abstract:

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utility theory, choice modeling, Bayesian estimation, indivisible demand

54.

The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis

Marketing Science, Vol. 32, No. 4, 2013; pp. 533-553; DOI: 10.1287/mksc.2013.0779
Posted: 13 Nov 2013
Joachim Büschken, Thomas Otter and Greg M. Allenby
Catholic University of Eichstaett-Ingolstadt, Goethe University Frankfurt - Department of Marketing and Ohio State University (OSU) - Department of Marketing and Logistics

Abstract:

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Bayesian estimation, surveys, information processing

55.

Models of Sequential Evaluation in Best-Worst Choice Tasks

Tatiana Dyachenko, Rebecca Walker Reczek, Greg M. Allenby (2014) Models of Sequential Evaluation in Best-Worst Choice Tasks. Marketing Science 33(6):828-848. doi.org/10.1287/mksc.2014.0870
Posted: 02 Jun 2012 Last Revised: 19 Jan 2015
Georgetown University - McDonough School of Business, Ohio State University (OSU) - Department of Marketing and Logistics and Ohio State University (OSU) - Department of Marketing and Logistics

Abstract:

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Bayesian estimation, psychological models, choice models

56.

Perspectives on Promotion and Database Marketing: The Collected Works of Robert C. Blattberg

GLOBAL DERIVATIVE DEBACLES, April 2010
Posted: 13 May 2010
Greg M. Allenby
Ohio State University (OSU) - Department of Marketing and Logistics

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Quantitative Marketing, Tracker Model, Customer Level Data, Marketing-Mix Modeling