Greg M. Allenby

Ohio State University (OSU) - Department of Marketing and Logistics

Fisher Hall 524

2100 Neil Ave

Columbus, OH 43210

United States

SCHOLARLY PAPERS

54

DOWNLOADS
Rank 979

SSRN RANKINGS

Top 979

in Total Papers Downloads

21,383

CITATIONS
Rank 3,251

SSRN RANKINGS

Top 3,251

in Total Papers Citations

169

Scholarly Papers (54)

1.

Hierarchical Bayes Models: A Practitioners Guide

Number of pages: 44 Posted: 28 Jan 2005
Greg M. Allenby, Peter E. Rossi and Robert E. McCulloch
Ohio State University (OSU) - Department of Marketing and Logistics, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Chicago - Booth School of Business
Downloads 4,235 (984)
Citation 1

Abstract:

Hiearchical models, bayes, survey research, conjoint

2.

Bayesian Statistics and Marketing

Number of pages: 57 Posted: 17 Sep 2002
Greg M. Allenby and Peter E. Rossi
Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 2,015 (4,936)
Citation 133

Abstract:

Bayesian Statistics, decision theory, marketing models

3.

Choice Models in Marketing: Economic Assumptions, Challenges and Trends

Foundations and Trends in Marketing, Vol. 2, No. 2, 2007, Fisher College of Business Working Paper Series
Number of pages: 88 Posted: 05 Feb 2008 Last Revised: 12 May 2014
Indiana University - Kelley School of Business - Department of Marketing, Korea University Business School (KUBS), Goethe University Frankfurt - Department of Marketing, University of California, Los Angeles (UCLA) - Anderson School of Management and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 1,083 (13,752)
Citation 2

Abstract:

Direct utility models, discrete and continuous choice, Bayesian analysis

4.

The Effect of Media Advertising on Brand Consideration and Choice

Fisher College of Business Working Paper
Number of pages: 38 Posted: 02 Sep 2007 Last Revised: 04 Apr 2010
Nobuhiko Terui, Masataka Ban and Greg M. Allenby
Tohoku University - Graduate School of Economics & Management, Tohoku University - Economics & Management and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 957 (17,135)
Citation 1

Abstract:

Panel Data, Advertising Exposure, Informative and Persuasive Effects

5.

Bayesian Applications in Marketing

Chicago Booth Research Paper No. 09-15
Number of pages: 70 Posted: 10 Mar 2009 Last Revised: 19 May 2010
Greg M. Allenby and Peter E. Rossi
Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 949 (15,620)
Citation 1

Abstract:

bayesian inference, marketing, econometrics

6.

Teaching Bayesian Statistics to Marketing and Business Students

Fisher College of Business Working Series, Chicago GSB Research Paper Series
Number of pages: 8 Posted: 14 Feb 2008 Last Revised: 19 Feb 2008
Greg M. Allenby and Peter E. Rossi
Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 945 (16,701)

Abstract:

bayesm package, hierarchical models, posterior inference, R software

7.

Bayesian Estimation of Structural Equation Models with R - A User Manual

Number of pages: 21 Posted: 14 Jul 2009
Joachim Bueschken and Greg M. Allenby
Catholic University of Eichstätt-Ingolstadt and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 896 (14,818)

Abstract:

Structural Equation Models, Bayesian Estimation

8.

Volumetric Conjoint Analysis

Number of pages: 29 Posted: 02 Jun 2004
Jaehwan Kim, Greg M. Allenby and Peter E. Rossi
Korea University Business School (KUBS), Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 573 (33,832)

Abstract:

Conjoint, volume data, discrete-continuous, demand models

9.

Investigating the Strategic Influence of Customer and Employee Satisfaction on Firm Financial Performance

Fisher College of Business Working Paper No. 1154048
Number of pages: 44 Posted: 02 Jul 2008 Last Revised: 27 Sep 2010
Jeffrey Dotson and Greg M. Allenby
Vanderbilt University and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 490 (42,872)
Citation 1

Abstract:

Bayesian Estimation, Endogeneity, Services Marketing, Customer Satisfaction, Resource Allocation

10.

A Bayesian Approach to Customer Scoring in Direct Marketing

Number of pages: 37 Posted: 18 Nov 2006
Lichung Jen, Chien-Heng Chou and Greg M. Allenby
National Taiwan University - Department of International Business, Chinese Culture University and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 360 (63,610)
Citation 1

Abstract:

Covariance heterogeneity, CRM

11.

The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis

Number of pages: 55 Posted: 11 Jan 2013
Joachim Bueschken, Thomas Otter and Greg M. Allenby
Catholic University of Eichstätt-Ingolstadt, Goethe University Frankfurt - Department of Marketing and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 319 (59,438)

Abstract:

customer satisfaction, Bayesian Modeling, mixture

12.

An Integrated Model of Discrete Choice and Response Time

Fisher College of Business Working Paper No. 2006-01-007
Number of pages: 42 Posted: 29 Mar 2006
Thomas Otter, Greg M. Allenby and Trisha Van Zandt
Goethe University Frankfurt - Department of Marketing, Ohio State University (OSU) - Department of Marketing and Logistics and Ohio State University
Downloads 308 (76,895)
Citation 4

Abstract:

Poisson Process, Choice Model, Bayesian Analysis, Human Information Processing

13.

Non-Normal Simultaneous Regression Models for Customer Linkage Analysis

Number of pages: 38 Posted: 18 Nov 2006 Last Revised: 19 Feb 2008
Jeffrey Dotson, Joseph J. Retzer and Greg M. Allenby
Vanderbilt University, Maritz Research and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 304 (78,267)
Citation 1

Abstract:

Employee-customer relationship, services marketing

14.

Bayesian Analysis of Hierarchical Effects

Fisher College of Business Working Paper
Number of pages: 34 Posted: 04 Jun 2008 Last Revised: 12 May 2014
Indiana University - Kelley School of Business - Department of Marketing, Vanderbilt University, The Modellers, LLC and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 274 (86,918)

Abstract:

Hierarchical Bayes, mediation analysis, structural heterogeneity, variable selection

15.

A Probit Model with Structured Covariance for Similarity Effects and Source of Volume Calculations

Number of pages: 31 Posted: 04 May 2009 Last Revised: 09 Apr 2015
Vanderbilt University, The Modellers, LLC, Pennsylvania State University - Department of Marketing, University of Michigan, Stephen M. Ross School of Business, Goethe University Frankfurt - Department of Marketing, Ohio State University (OSU) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 263 (73,292)
Citation 1

Abstract:

Hierarchical Bayes, Choice Model, Substitution

16.

Product Attributes and Models of Multiple Discreteness

Number of pages: 47 Posted: 12 Oct 2005
Jaehwan Kim, Greg M. Allenby and Peter E. Rossi
Korea University Business School (KUBS), Ohio State University (OSU) - Department of Marketing and Logistics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 247 (94,522)
Citation 8

Abstract:

multiple discreteness, demand models, characteristics models

17.

Latent Topic Modeling of Consumer Reviews: Linking Text Evaluations to Customer Satisfaction and Brands

Number of pages: 40 Posted: 12 Sep 2013
Joachim Bueschken and Greg M. Allenby
Catholic University of Eichstätt-Ingolstadt and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 244 (69,576)

Abstract:

User-generated Content, Unstructured Data, Bayesian Analysis, Constrained Topic Model, Big Data

18.

Investigating Endogeneity Bias in Marketing

Fisher College of Business Working Paper No. 2006-06-001
Number of pages: 27 Posted: 08 Sep 2006
Qing Liu, Thomas Otter and Greg M. Allenby
University of Wisconsin-Madison, Goethe University Frankfurt - Department of Marketing and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 238 (100,919)
Citation 2

Abstract:

Likelihood principle, adaptive design, Bayes Theorem, directed acyclic graphs

19.

Valuation of Patented Product Features

Fisher College of Business Working Paper No. 2013-05-02
Number of pages: 49 Posted: 04 Dec 2013 Last Revised: 31 Dec 2014
Ohio State University (OSU) - Department of Marketing and Logistics, The Modellers, LLC, Pennsylvania State University - Department of Marketing and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 222 (72,002)

Abstract:

patent valuation, patent damages, competitive equilibrium, conjoint surveys, Bayesian methods

20.

Economic Valuation of Product Features

Fisher College of Business Working Paper No. 2013-05-01
Number of pages: 50 Posted: 11 Oct 2013 Last Revised: 16 Aug 2014
Ohio State University (OSU) - Department of Marketing and Logistics, The Modellers, LLC, Pennsylvania State University - Department of Marketing and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 206 (100,031)
Citation 1

Abstract:

product features, valuation, patents, conjoint, Bayesian Hierarchical Models, demand analysis

21.

A Model for Trade-Up and Change in Considered Brands

Number of pages: 36 Posted: 17 Feb 2008
Greg M. Allenby, Mark J. Garratt and Peter E. Rossi
Ohio State University (OSU) - Department of Marketing and Logistics, In4mation Insights and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 204 (115,931)
Citation 3

Abstract:

Nonhomothetic utility, extended product categories, Bayesian analysis

22.

Multiple Constraint Choice Models with Corner and Interior Solutions

Number of pages: 34 Posted: 16 May 2009 Last Revised: 10 Aug 2010
Takuya Satomura, Jaehwan Kim and Greg M. Allenby
Keio University - Faculty of Business and Commerce, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 203 (112,854)
Citation 4

Abstract:

multiple constraints, choice model, corner and interior solutions, quantity restriction

23.

Identifying Unmet Demand

Fisher College of Business Working Paper No. 1564290
Number of pages: 40 Posted: 05 Mar 2010
Sandeep R. Chandukala, Yancy Edwards and Greg M. Allenby
Indiana University - Kelley School of Business - Department of Marketing, affiliation not provided to SSRN and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 195 (123,718)
Citation 2

Abstract:

Heterogeneous variable selection, conjoint analysis, Bayesian hierarchical model

24.

A Direct Utility Model for Market Basket Data

Fisher College of Business Working Paper No. 1443390
Number of pages: 37 Posted: 10 Aug 2009
Sanghak Lee and Greg M. Allenby
Arizona State University and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 189 (120,351)

Abstract:

Complementarity, Substitutes, Discrete Demand, Bayesian Estimation

25.

Modeling Indivisible Demand

Number of pages: 39 Posted: 17 Apr 2011 Last Revised: 16 Apr 2012
Sanghak Lee and Greg M. Allenby
Arizona State University and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 168 (136,335)

Abstract:

Direct Utility Models, Inequality Estimation, Bayesian Error

26.

Dynamic Brand Satiation

Number of pages: 36 Posted: 08 Mar 2011 Last Revised: 01 Mar 2012
Shohei Hasegawa, Nobuhiko Terui and Greg M. Allenby
Tohoku University - Graduate School of Economics & Management, Tohoku University - Graduate School of Economics & Management and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 164 (132,198)

Abstract:

Multiple Discreteness, Dynamic Satiation, Compensating Value, Factor Model, Bayesian Estimation

27.

A Category-Level Model of Asymmetric Complements

Fisher College of Business Working Paper
Number of pages: 45 Posted: 28 Apr 2010
Sanghak Lee, Jaehwan Kim and Greg M. Allenby
Arizona State University, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 164 (139,052)

Abstract:

Choice model, utility theory, Bayesian estimation

28.

Role of Motivating Wants in a Hierarchical Network Model for Advertising

Number of pages: 41 Posted: 07 Dec 2006
Sandeep R. Chandukala, H. Rao Unnava and Greg M. Allenby
Indiana University - Kelley School of Business - Department of Marketing, Ohio State University (OSU) - Department of Marketing and Logistics and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 152 (151,084)

Abstract:

Advertising Effectiveness, Consumer Needs

29.

Intermediate Media Effects

Fisher College of Business Working Paper
Number of pages: 37 Posted: 08 Jul 2007
Indiana University - Kelley School of Business - Department of Marketing, Vanderbilt University, The Modellers, LLC and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 148 (155,216)

Abstract:

Hierarchical Bayes, structural heterogeneity, variable selection, mediation analysis

30.

Choice Models with Fixed Costs

Fisher College of Business Working Paper
Number of pages: 47 Posted: 28 Mar 2012 Last Revised: 11 Jun 2013
John R. Howell and Greg M. Allenby
Pennsylvania State University - Department of Marketing and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 132 (143,355)
Citation 1

Abstract:

Data Augmentation, Utility Theory, Estimation, Fixed Costs

31.

Choice Models for Budgeted Demand and Constrained Allocation

Fisher College of Business Working Paper No. 1939109
Number of pages: 31 Posted: 05 Oct 2011
Takuya Satomura, Jeff D. Brazell and Greg M. Allenby
Keio University - Faculty of Business and Commerce, The Modellers, LLC and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 127 (151,084)
Citation 1

Abstract:

Volumetric Demand, Constrained Optimization, Budgeted Choice, Conjoint Analysis

32.

Structural Models of Complementary Choices

Marketing Letters, Forthcoming, Fisher College of Business Working Paper No. RP 2014-05-02
Number of pages: 27 Posted: 13 Aug 2014
Yale University - Department of Economics, Yale School of Management, Harvard Business School, Universidad de Chile, University of California, San Diego (UCSD) - Rady School of Management, Ohio State University (OSU) - Department of Marketing and Logistics, Harvard University - Strategy Unit, University of Chicago, University of California, Berkeley - The Richard & Rhoda Goldman School of Public Policy, University of California, Berkeley - Haas School of Business and Johns Hopkins University - Carey Business School
Downloads 121 (137,015)

Abstract:

structural models; econometrics; complements

33.

Price Promotions in Choice Models

Number of pages: 58 Posted: 13 Jun 2013
John R. Howell, Sanghak Lee and Greg M. Allenby
Pennsylvania State University - Department of Marketing, Arizona State University and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 100 (127,259)

Abstract:

Utility theory, Bayesian estimation, nonlinear pricing, irregular budget sets

34.

Testing Models of Strategic Behavior Characterized by Conditional Likelihoods

Number of pages: 41 Posted: 01 Feb 2011
Thomas Otter, Timothy Gilbride and Greg M. Allenby
Goethe University Frankfurt - Department of Marketing, University of Notre Dame and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 87 (230,742)
Citation 1

Abstract:

Endogeneity, Bayesian model choice

35.

Efficient Experimental Designs for Hyperparameter Estimation: Learning When Effect-Sizes are Large

Fisher College of Business Working Paper No. #
Number of pages: 38 Posted: 18 Nov 2006
Qing Liu, Angela Dean, David Bakken and Greg M. Allenby
University of Wisconsin-Madison, Ohio State University (OSU), Harris Interactive and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 82 (242,440)

Abstract:

Hierarchcial Bayes, Level Effect, Linear Model

36.

Bayesian Designs for Hierarchical Linear Models

Number of pages: 34 Posted: 05 Mar 2010
Qing Liu, Angela Dean and Greg M. Allenby
University of Wisconsin-Madison, Ohio State University (OSU) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 77 (244,275)

Abstract:

Bayesian Design, D-optimality, Design Robustness, Random E ects Model, Hierarchical Linear Model, Hyperparameter

37.

A Threshold Model for Respondent Heterogeneity

Number of pages: 22 Posted: 05 Mar 2010
Sandeep R. Chandukala, S. Long-Tolbert and Greg M. Allenby
Indiana University - Kelley School of Business - Department of Marketing, University of Toledo, Marketing and International Business and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 59 (287,328)

Abstract:

Threshold model, mixture distribution, service wait times, drivers of service quality

38.

Monetizing Ratings Data for Product Research

Fisher College of Business Working Paper No. 2014-05-01
Number of pages: 40 Posted: 08 Mar 2014
Nino Hardt, Alex Varbanov and Greg M. Allenby
Ohio State University (OSU) - Fisher College of Business, Procter & Gamble Company and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 56 (198,965)

Abstract:

Experiential Attributes, Scale Usage Heterogeneity, Ordinal Data, Bayesian Estimation

39.

Economic Models of Choice

Number of pages: 36 Posted: 31 Aug 2015
Greg M. Allenby, Jaehwan Kim and Peter E. Rossi
Ohio State University (OSU) - Department of Marketing and Logistics, Korea University Business School (KUBS) and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 30 (122,053)

Abstract:

Direct Utility Models, Budget Constraint, Error Specification

40.

Sequential Sampling Models of Choice: Some Recent Advances

Marketing Letters; July 2008, Vol. 19, Issue 3/4, pp. 255-267, 13p, 1 Chart
Number of pages: 22 Posted: 26 Sep 2012 Last Revised: 27 Sep 2012
Goethe University Frankfurt - Department of Marketing, affiliation not provided to SSRN, University of Basel, Ohio State University (OSU) - Department of Marketing and Logistics, The Modellers, LLC, affiliation not provided to SSRN, University of Pennsylvania - Marketing Department, Ohio State University (OSU), Ohio State University (OSU) and Indiana University Bloomington - Department of Psychology
Downloads 29 (371,595)

Abstract:

Choice models, Diffusion models, Human information processing, Likelihood based inference, Luce’s Axiom, Race models, Response time

41.

Bayesian Analysis of Heterogeneous Mediation

Georgetown McDonough School of Business Research Paper No. 2600140
Number of pages: 68 Posted: 29 Apr 2015
Tatiana Dyachenko and Greg M. Allenby
Georgetown University - McDonough School of Business and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 23 (315,095)

Abstract:

Mediation analysis, mixture model, structural heterogeneity, conditional independence

42.

A Direct Utility Model for Economies of Scope and Access

Number of pages: 56 Posted: 25 Aug 2015 Last Revised: 03 May 2017
Dong Soo Kim, Sanghak Lee, Jaehwan Kim and Greg M. Allenby
Ohio State University (OSU) - Fisher College of Business, Arizona State University, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 14 (257,395)

Abstract:

Budget Constraint, Time Costs, Integer Demand

43.

Benefit-Based Conjoint Analysis

Number of pages: 51 Posted: 26 Aug 2015
Dong Soo Kim, Roger A Bailey, Nino Hardt and Greg M. Allenby
Ohio State University (OSU) - Fisher College of Business, Ohio State University (OSU), Ohio State University (OSU) - Fisher College of Business and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 11 (185,710)

Abstract:

Economic separability, Satiation, Bayesian estimation

44.

An Economic Model Explaining Reference Price Effects

Number of pages: 40 Posted: 03 Mar 2017 Last Revised: 02 May 2017
Dong Soo Kim, Mingyu Joo and Greg M. Allenby
Ohio State University (OSU) - Fisher College of Business, Ohio State University, Fisher College of Business and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 0 (242,440)

Abstract:

Choice Models, Opportunity Cost, Model Misspecification

45.

Improving Text Analysis Using Sentence Conjunctions and Punctuation

Number of pages: 53 Posted: 31 Jan 2017
Joachim Bueschken and Greg M. Allenby
Catholic University of Eichstätt-Ingolstadt and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 0 (382,966)

Abstract:

LDA, autocorrelated topics, user-generated content, Bayesian analysis

46.

Inference for Product Competition and Separable Demand

Number of pages: 43 Posted: 01 Nov 2016
Adam N. Smith, Peter E. Rossi and Greg M. Allenby
Ohio State University (OSU) - Fisher College of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 0 (296,823)

Abstract:

market structure, random partitions, price elasticities, Markov chain Monte Carlo, Bayesian estimation

47.

Conjunctive Screening in Models of Multiple Discreteness

Number of pages: 23 Posted: 29 Apr 2016
Youngju Kim, Nino Hardt, Jaehwan Kim and Greg M. Allenby
Korea University Business School (KUBS), Ohio State University (OSU) - Fisher College of Business, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 0 (282,691)

Abstract:

Product attributes, Direct utility, Constraints, Screening rules, Multiple Discreteness, Choice modeling, Conjoint Analysis

48.

Explaining Preference Heterogeneity with Mixed Membership Modeling

Number of pages: 53 Posted: 06 Apr 2016 Last Revised: 03 Mar 2017
Marc R. Dotson, Joachim Büschken and Greg M. Allenby
Brigham Young University, Catholic University of Eichstaett-Ingolstadt and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 0 (216,878)

Abstract:

Choice models, mixed membership models, hierarchical Bayes, grade of membership, preference heterogeneity

49.

A Model for Mixed Decision Variables: Modeling Subscription versus Ownership of Consumer Goods

Number of pages: 38 Posted: 12 Jan 2016
Sanghak Lee, Hyowon Kim, Jaehwan Kim and Greg M. Allenby
Arizona State University, Ohio State University (OSU) - Fisher College of Business, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 0 (249,757)

Abstract:

Direct Utility, Mixed Discrete-Continuous Demand, Pricing

50.

Optimal Product Design by Sequential Experiments in High Dimensions

Number of pages: 38 Posted: 07 Jan 2016 Last Revised: 02 Apr 2017
Mingyu Joo, Michael L Thompson and Greg M. Allenby
Ohio State University, Fisher College of Business, The Procter and Gamble Company and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 0 (191,530)

Abstract:

Design Criteria, Expected Improvement, Interaction Effects, Stochastic Search Variable Selection

51.

The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis

Marketing Science, Vol. 32, No. 4, 2013; pp. 533-553; DOI: 10.1287/mksc.2013.0779
Posted: 13 Nov 2013
Joachim Büschken, Thomas Otter and Greg M. Allenby
Catholic University of Eichstaett-Ingolstadt, Goethe University Frankfurt - Department of Marketing and Ohio State University (OSU) - Department of Marketing and Logistics

Abstract:

Bayesian estimation, surveys, information processing

52.

A Direct Utility Model for Asymmetric Complements

Marketing Science, Vol. 32, No. 3, 2013; pp. 454-470; DOI: 10.1287/mksc.2013.0782
Posted: 13 Nov 2013
Sanghak Lee, Jaehwan Kim and Greg M. Allenby
Arizona State University, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics

Abstract:

utility theory, choice modeling, Bayesian estimation, indivisible demand

53.

Models of Sequential Evaluation in Best-Worst Choice Tasks

Tatiana Dyachenko, Rebecca Walker Reczek, Greg M. Allenby (2014) Models of Sequential Evaluation in Best-Worst Choice Tasks. Marketing Science 33(6):828-848. doi.org/10.1287/mksc.2014.0870
Posted: 02 Jun 2012 Last Revised: 19 Jan 2015
Georgetown University - McDonough School of Business, Ohio State University (OSU) - Department of Marketing and Logistics and Ohio State University (OSU) - Department of Marketing and Logistics

Abstract:

Bayesian estimation, psychological models, choice models

54.

Perspectives on Promotion and Database Marketing: The Collected Works of Robert C. Blattberg

GLOBAL DERIVATIVE DEBACLES, April 2010
Posted: 13 May 2010
Greg M. Allenby
Ohio State University (OSU) - Department of Marketing and Logistics

Abstract:

Quantitative Marketing, Tracker Model, Customer Level Data, Marketing-Mix Modeling