Stefan Oberhauser

affiliation not provided to SSRN

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Lead Users and the Adoption and Diffusion of New Products: Insights from Two Extreme Sports Communities

Marketing Letters, Vol. 18, Nos. 1-2, pp. 15-30, 2006
Number of pages: 25 Posted: 23 Nov 2008
Martin Schreier, Stefan Oberhauser and Reinhard Prügl
Vienna University of Economics and Business, affiliation not provided to SSRN and Zeppelin University (ZU)
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Abstract:

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lead users, user innovation, adoption, diffusion, new products, opinion leadership