Anthony J. Dukes

University of Southern California - Marshall School of Business

Professor

701 Exposition Blvd

Los Angeles, CA California 90089

United States

http://sites.usc.edu/anthonydukes/

  • University of Southern California - Marshall School of Business

    • Email
    • Tel: 213-740-3846
SCHOLARLY PAPERS

23

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82

Scholarly Papers (23)

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1.

Skippable Ads: Interactive Advertising on Digital Media Platforms

Number of pages: 45 Posted: 15 May 2018 Last Revised: 08 Sep 2021
Anthony J. Dukes, Qihong Liu and Jie Shuai
University of Southern California - Marshall School of Business, University of Oklahoma - Department of Economics and Zhongnan University of Economics and Law
Downloads 1,067 (44,844)
Citation 2

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Advertising, Commercial Media, Two-Sided Markets, Skippable Ads

2.

The Consumption of Advertising in the Digital Age: Attention & Ad Content

Number of pages: 49 Posted: 13 Oct 2020 Last Revised: 21 Feb 2023
Anthony J. Dukes and Qihong Liu
University of Southern California - Marshall School of Business and University of Oklahoma - Department of Economics
Downloads 998 (49,259)
Citation 5

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Advertising Content, Attention, Skippable Ads

3.

Why Customer Service Frustrates Consumers: Using a Tiered Organizational Structure to Exploit Hassle Costs

Number of pages: 47 Posted: 03 Sep 2016 Last Revised: 08 Dec 2018
Anthony J. Dukes and Yi Zhu
University of Southern California - Marshall School of Business and University of Minnesota - Twin Cities - Carlson School of Management
Downloads 829 (63,739)
Citation 5

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Hassle Costs, Customer Service Organization, Customer Complaints, Organizational Structure, Sequential Search Model

4.

Personalization, Customer Data Aggregation, and The Role of List Price

Number of pages: 55 Posted: 11 May 2016 Last Revised: 31 Aug 2020
Zibin Xu and Anthony J. Dukes
University of Southern California - Marshall School of Business and University of Southern California - Marshall School of Business
Downloads 735 (74,625)

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price discrimination, uninformed consumer preference, price signaling, data collection, privacy

5.

Prominent Attributes under Limited Attention

Forthcoming in Marketing Science
Number of pages: 48 Posted: 24 Jul 2015 Last Revised: 22 Feb 2017
Yi Zhu and Anthony J. Dukes
University of Minnesota - Twin Cities - Carlson School of Management and University of Southern California - Marshall School of Business
Downloads 682 (82,085)
Citation 5

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Prominent Attributes, Limited Consumer Attention, Dilution Effect, Context-dependent Preferences, Competitive Strategies, Game Theory

6.

Fintech and Financial Inclusion: A Review of the Empirical Literature

Southern California Law Review, 2023, USC CLASS Research Paper No. 23-16
Number of pages: 17 Posted: 16 May 2023 Last Revised: 03 Jul 2023
Carter Faust, Anthony J. Dukes and D. Daniel Sokol
University of Southern California - Marshall School of Business, University of Southern California - Marshall School of Business and USC Gould School of Law
Downloads 642 (88,895)

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fintech, regulation

7.

Position Auctions with Budget-Constraints: Implications for Advertisers and Publishers

Marketing Science, Forthcoming
Number of pages: 51 Posted: 20 May 2012 Last Revised: 18 Apr 2017
Shijie Lu, Yi Zhu and Anthony J. Dukes
University of Notre Dame, University of Minnesota - Twin Cities - Carlson School of Management and University of Southern California - Marshall School of Business
Downloads 542 (109,908)
Citation 5

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Position Auctions, Generalized Second-Price Auctions, Budget Constraints, Internet Marketing, Online Advertising, Game Theory.

8.

Online Shopping Intermediaries: The Strategic Design of Search Environments

Management Science, Forthcoming
Number of pages: 34 Posted: 27 Mar 2015 Last Revised: 25 Apr 2022
Anthony J. Dukes and Lin Liu
University of Southern California - Marshall School of Business and University of Central Florida
Downloads 493 (123,418)
Citation 29

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Search Platforms, Search Environment, Partial Search

9.

Selective Reporting of Factual Content by Commercial Media

Journal of Marketing Research, Forthcoming
Number of pages: 52 Posted: 28 Jun 2014 Last Revised: 13 Jul 2014
Yi Zhu and Anthony J. Dukes
University of Minnesota - Twin Cities - Carlson School of Management and University of Southern California - Marshall School of Business
Downloads 484 (126,239)
Citation 3

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Factual Content, Media Bias, Media Competition, Information Goods, Cheap-Talk

10.

Dominant Retailers and Their Impact on Marketing Channels

Forthcoming in The Handbook of the Economics of Retail and Distribution, edited by Emek Basker, Marshall School of Business Working Paper No. MKT 01.16
Number of pages: 43 Posted: 26 Apr 2015 Last Revised: 12 Apr 2016
Anthony J. Dukes and Tansev Geylani
University of Southern California - Marshall School of Business and University of Pittsburgh - Katz Graduate School of Business
Downloads 439 (141,873)
Citation 2

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11.

Cryptocurrency Adoption with Speculative Price Bubbles

Marketing Science, forthcoming
Number of pages: 49 Posted: 06 Jun 2019 Last Revised: 02 Dec 2020
Yanhao 'Max' Wei and Anthony J. Dukes
University of Southern California - Marshall School of Business and University of Southern California - Marshall School of Business
Downloads 387 (163,772)
Citation 1

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Product Adoption, Diffusion, Currency Marketing, Speculative Bubbles, Cryptocurrency

12.

When the Gloves Come Off: Signaling Toughness through Private Trademark Litigation

USC Marshall School of Business Research Paper Sponsored by iORB, No. Forthcoming, USC CLASS Research Paper No. CLASS22-9, USC Law Legal Studies Paper No. 22-9
Number of pages: 51 Posted: 06 Apr 2021 Last Revised: 01 Aug 2024
Shreekanth Mahendiran, Chirantan Chatterjee, Anthony J. Dukes and D. Daniel Sokol
University of Lausanne, University of Sussex Business SchoolUniversity of Sussex Business School, University of Southern California - Marshall School of Business and USC Gould School of Law
Downloads 356 (179,717)

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Trademarks, Reputation, Litigation, Intellectual Property Rights

13.

Advertising and Competition

Chapter appearing in Issues in Competition Law and Policy by American Bar Association, ed. Wayne Dale Collins, Forthcoming
Number of pages: 24 Posted: 26 Apr 2015
Anthony J. Dukes
University of Southern California - Marshall School of Business
Downloads 349 (183,631)

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14.

Product Line Design under Preference Uncertainty using Aggregate Consumer Data

Marshall School of Business Working Paper No. 17-27
Number of pages: 52 Posted: 03 Apr 2017 Last Revised: 02 Oct 2018
Zibin Xu and Anthony J. Dukes
University of Southern California - Marshall School of Business and University of Southern California - Marshall School of Business
Downloads 322 (200,265)
Citation 3

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15.

Occupational Prestige and the Gender Wage Gap

Number of pages: 32 Posted: 18 Jul 2015 Last Revised: 25 Oct 2017
Kristin J. Kleinjans, Karl Fritjof Krassel and Anthony J. Dukes
California State University, Fullerton - Department of Economics, Danish Institute of Governmental Research (KORA) and University of Southern California - Marshall School of Business
Downloads 239 (272,354)
Citation 4

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occupational choice, occupational prestige, social prestige, gender wage gap, gender roles

16.

Consumption Trends and the Warehouse Club Retail Format

Number of pages: 18 Posted: 26 Jun 2018 Last Revised: 12 Jul 2019
Anthony J. Dukes, Tansev Geylani and Kannan Srinivasan
University of Southern California - Marshall School of Business, University of Pittsburgh - Katz Graduate School of Business and Carnegie Mellon University - David A. Tepper School of Business
Downloads 223 (291,301)

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Pricing, Retailing, Warehouse Clubs, Consumption Trends, Economics

17.

Consumer Search with Limited Product Evaluation

Forthcoming in the Journal of Economics & Management Strategy
Number of pages: 40 Posted: 10 Sep 2015
Lin Liu and Anthony J. Dukes
University of Central Florida and University of Southern California - Marshall School of Business
Downloads 210 (308,528)

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Consumer Search, Simultaneous Search, Limited Evaluation

18.

Bilateral Information Sharing and Pricing Incentives in a Retail Channel

Information Exchange in Supply Chain Management, ed. Albert Ha and Christopher S. Tang, Springer 2015
Number of pages: 30 Posted: 15 Jul 2015
Anthony J. Dukes, Esther Gal-Or and Tansev Geylani
University of Southern California - Marshall School of Business, University of Pittsburgh - Katz Graduate School of Business and University of Pittsburgh - Katz Graduate School of Business
Downloads 167 (379,863)
Citation 17

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Supply Chain, Information Sharing, Pricing, Distribution Channel

19.

Search Prominence among E-Commerce Platforms

Number of pages: 31 Posted: 24 Jul 2024
Mao Yuan, Yi Zhu and Anthony J. Dukes
Huazhong University of Science and Technology, University of Minnesota - Twin Cities - Carlson School of Management and University of Southern California - Marshall School of Business
Downloads 155 (404,997)

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Search Prominence, Prominent Platform, Multi-homing, Lockin Effect, Differentiation Reduction Effect, Antitrust

20.

Assessing the Antitrust Liability of Vertical Restraints

Number of pages: 50 Posted: 11 Oct 2024
Anthony J. Dukes, Aishwarya Joshi and D. Daniel Sokol
University of Southern California - Marshall School of Business, University of Michigan and USC Gould School of Law
Downloads 119 (500,047)

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Vertical Restraints, Retailing, Pricing, Marketing Channels, Antitrust, Law

21.

Consideration Set Formation with Multiproduct Firms: The Case of Within-Firm and Across-Firm Evaluation Costs

Management Science, Forthcoming
Number of pages: 38 Posted: 10 Sep 2012
Lin Liu and Anthony J. Dukes
University of Southern California - Marshall School of Business and University of Southern California - Marshall School of Business
Downloads 107 (541,518)
Citation 1

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22.

The Informational Role of Product Trade-Ins for Pricing Durable Goods

Journal of Industrial Economics, Forthcoming
Posted: 25 Feb 2015
Ohjin Kwon, Anthony J. Dukes, Sivaramakrishnan Siddarth and Jorge M. Silva-Risso
Central Connecticut State University, University of Southern California - Marshall School of Business, University of Southern California - Marketing Department and University of California, Riverside (UCR) - A. Gary Anderson Graduate School of Management

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Pricing, Price Discrimination, Durable Goods, Trade-Ins

23.

In-Store Media and Distribution Channel Coordination

Marketing Science, Vol. 29, No. 1, January–February 2010, pp. 94–107
Posted: 17 Nov 2008 Last Revised: 22 Apr 2015
Anthony J. Dukes and Yunchuan Liu
University of Southern California - Marshall School of Business and University of Illinois at Urbana-Champaign

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In-store Media, Advertising, Distribution Channel, Channel Coordination, Retailing