Anthony J. Dukes

University of Southern California - Marshall School of Business

Professor

701 Exposition Blvd

Los Angeles, CA California 90089

United States

http://sites.usc.edu/anthonydukes/

SCHOLARLY PAPERS

21

DOWNLOADS
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6,814

SSRN CITATIONS
Rank 7,593

SSRN RANKINGS

Top 7,593

in Total Papers Citations

94

CROSSREF CITATIONS

101

Ideas:
“  Marketing at the Edge of Law: The Case of Vertical Restraints (with Aishwarya Joshi and Daniel Sokol)  ”

Scholarly Papers (21)

1.

Skippable Ads: Interactive Advertising on Digital Media Platforms

Number of pages: 45 Posted: 15 May 2018 Last Revised: 08 Sep 2021
Anthony J. Dukes, Qihong Liu and Jie Shuai
University of Southern California - Marshall School of Business, University of Oklahoma - Department of Economics and Zhongnan University of Economics and Law
Downloads 786 (51,254)
Citation 2

Abstract:

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Advertising, Commercial Media, Two-Sided Markets, Skippable Ads

2.

Why Customer Service Frustrates Consumers: Using a Tiered Organizational Structure to Exploit Hassle Costs

Number of pages: 47 Posted: 03 Sep 2016 Last Revised: 08 Dec 2018
Anthony J. Dukes and Yi Zhu
University of Southern California - Marshall School of Business and University of Minnesota - Carlson School of Management
Downloads 646 (66,397)
Citation 5

Abstract:

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Hassle Costs, Customer Service Organization, Customer Complaints, Organizational Structure, Sequential Search Model

3.

Prominent Attributes under Limited Attention

Forthcoming in Marketing Science
Number of pages: 48 Posted: 24 Jul 2015 Last Revised: 22 Feb 2017
Yi Zhu and Anthony J. Dukes
University of Minnesota - Carlson School of Management and University of Southern California - Marshall School of Business
Downloads 609 (71,619)
Citation 5

Abstract:

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Prominent Attributes, Limited Consumer Attention, Dilution Effect, Context-dependent Preferences, Competitive Strategies, Game Theory

4.

Personalization, Customer Data Aggregation, and The Role of List Price

Number of pages: 55 Posted: 11 May 2016 Last Revised: 31 Aug 2020
Zibin Xu and Anthony J. Dukes
University of Southern California - Marshall School of Business and University of Southern California - Marshall School of Business
Downloads 603 (72,511)

Abstract:

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price discrimination, uninformed consumer preference, price signaling, data collection, privacy

5.

The Consumption of Advertising in the Digital Age: Attention & Ad Content

Number of pages: 49 Posted: 13 Oct 2020 Last Revised: 21 Feb 2023
Anthony J. Dukes and Qihong Liu
University of Southern California - Marshall School of Business and University of Oklahoma - Department of Economics
Downloads 550 (81,296)
Citation 1

Abstract:

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Advertising Content, Attention, Skippable Ads

6.

Position Auctions with Budget-Constraints: Implications for Advertisers and Publishers

Marketing Science, Forthcoming
Number of pages: 51 Posted: 20 May 2012 Last Revised: 18 Apr 2017
Shijie Lu, Yi Zhu and Anthony J. Dukes
University of Notre Dame, University of Minnesota - Carlson School of Management and University of Southern California - Marshall School of Business
Downloads 501 (91,306)
Citation 4

Abstract:

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Position Auctions, Generalized Second-Price Auctions, Budget Constraints, Internet Marketing, Online Advertising, Game Theory.

7.

Selective Reporting of Factual Content by Commercial Media

Journal of Marketing Research, Forthcoming
Number of pages: 52 Posted: 28 Jun 2014 Last Revised: 13 Jul 2014
Yi Zhu and Anthony J. Dukes
University of Minnesota - Carlson School of Management and University of Southern California - Marshall School of Business
Downloads 430 (109,441)
Citation 3

Abstract:

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Factual Content, Media Bias, Media Competition, Information Goods, Cheap-Talk

8.

Online Shopping Intermediaries: The Strategic Design of Search Environments

Management Science, Forthcoming
Number of pages: 34 Posted: 27 Mar 2015 Last Revised: 25 Apr 2022
Anthony J. Dukes and Lin Liu
University of Southern California - Marshall School of Business and University of Central Florida
Downloads 415 (114,052)
Citation 21

Abstract:

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Search Platforms, Search Environment, Partial Search

9.

Dominant Retailers and Their Impact on Marketing Channels

Forthcoming in The Handbook of the Economics of Retail and Distribution, edited by Emek Basker, Marshall School of Business Working Paper No. MKT 01.16
Number of pages: 43 Posted: 26 Apr 2015 Last Revised: 12 Apr 2016
Anthony J. Dukes and Tansev Geylani
University of Southern California - Marshall School of Business and University of Pittsburgh - Katz Graduate School of Business
Downloads 380 (126,191)
Citation 2

Abstract:

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10.

Cryptocurrency Adoption with Speculative Price Bubbles

Marketing Science, forthcoming
Number of pages: 49 Posted: 06 Jun 2019 Last Revised: 02 Dec 2020
Yanhao 'Max' Wei and Anthony J. Dukes
University of Southern California - Marshall School of Business and University of Southern California - Marshall School of Business
Downloads 301 (162,251)
Citation 1

Abstract:

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Product Adoption, Diffusion, Currency Marketing, Speculative Bubbles, Cryptocurrency

11.

Advertising and Competition

Chapter appearing in Issues in Competition Law and Policy by American Bar Association, ed. Wayne Dale Collins, Forthcoming
Number of pages: 24 Posted: 26 Apr 2015
Anthony J. Dukes
University of Southern California - Marshall School of Business
Downloads 280 (175,002)

Abstract:

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12.

Product Line Design under Preference Uncertainty using Aggregate Consumer Data

Marshall School of Business Working Paper No. 17-27
Number of pages: 52 Posted: 03 Apr 2017 Last Revised: 02 Oct 2018
Zibin Xu and Anthony J. Dukes
University of Southern California - Marshall School of Business and University of Southern California - Marshall School of Business
Downloads 267 (183,640)
Citation 3

Abstract:

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13.

The Dynamics of Private Trademark Enforcement: The Case of Indian Pharmaceuticals

USC Marshall School of Business Research Paper Sponsored by iORB, No. Forthcoming, USC CLASS Research Paper No. CLASS22-9, USC Law Legal Studies Paper No. 22-9
Number of pages: 43 Posted: 06 Apr 2021 Last Revised: 10 Dec 2022
University of Lausanne, SPRU-Sussex, U-Sussex Business SchoolHoover Institution, Stanford UniversityIndian Institute of Management, Ahmedabad, University of Southern California - Marshall School of Business and USC Gould School of Law
Downloads 266 (184,319)

Abstract:

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Trademark infringement, trademark protection, reputation, litigation, intellectual property rights

14.

Occupational Prestige and the Gender Wage Gap

Number of pages: 32 Posted: 18 Jul 2015 Last Revised: 25 Oct 2017
California State University, Fullerton - Department of Economics, Danish Institute of Governmental Research (KORA) and University of Southern California - Marshall School of Business
Downloads 194 (248,921)

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occupational choice, occupational prestige, social prestige, gender wage gap, gender roles

15.

Consumer Search with Limited Product Evaluation

Forthcoming in the Journal of Economics & Management Strategy
Number of pages: 40 Posted: 10 Sep 2015
Lin Liu and Anthony J. Dukes
University of Central Florida and University of Southern California - Marshall School of Business
Downloads 174 (274,033)

Abstract:

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Consumer Search, Simultaneous Search, Limited Evaluation

16.

Consumption Trends and the Warehouse Club Retail Format

Number of pages: 18 Posted: 26 Jun 2018 Last Revised: 12 Jul 2019
Anthony J. Dukes, Tansev Geylani and Kannan Srinivasan
University of Southern California - Marshall School of Business, University of Pittsburgh - Katz Graduate School of Business and Carnegie Mellon University - David A. Tepper School of Business
Downloads 163 (289,667)

Abstract:

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Pricing, Retailing, Warehouse Clubs, Consumption Trends, Economics

17.

Bilateral Information Sharing and Pricing Incentives in a Retail Channel

Information Exchange in Supply Chain Management, ed. Albert Ha and Christopher S. Tang, Springer 2015
Number of pages: 30 Posted: 15 Jul 2015
Anthony J. Dukes, Esther Gal-Or and Tansev Geylani
University of Southern California - Marshall School of Business, University of Pittsburgh - Katz Graduate School of Business and University of Pittsburgh - Katz Graduate School of Business
Downloads 136 (335,702)
Citation 17

Abstract:

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Supply Chain, Information Sharing, Pricing, Distribution Channel

18.

Consideration Set Formation with Multiproduct Firms: The Case of Within-Firm and Across-Firm Evaluation Costs

Management Science, Forthcoming
Number of pages: 38 Posted: 10 Sep 2012
Lin Liu and Anthony J. Dukes
University of Southern California - Marshall School of Business and University of Southern California - Marshall School of Business
Downloads 86 (461,958)
Citation 1

Abstract:

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19.

Fintech and Financial Inclusion: A Review of the Empirical Literature

Southern California Law Review, 2023
Number of pages: 16 Posted: 16 May 2023
Carter Faust, Anthony J. Dukes and D. Daniel Sokol
University of Southern California - Marshall School of Business, University of Southern California - Marshall School of Business and USC Gould School of Law
Downloads 27 (757,044)

Abstract:

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fintech, regulation

20.

The Informational Role of Product Trade-Ins for Pricing Durable Goods

Journal of Industrial Economics, Forthcoming
Posted: 25 Feb 2015
Central Connecticut State University, University of Southern California - Marshall School of Business, University of Southern California - Marketing Department and University of California, Riverside (UCR) - A. Gary Anderson Graduate School of Management

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Pricing, Price Discrimination, Durable Goods, Trade-Ins

21.

In-Store Media and Distribution Channel Coordination

Marketing Science, Vol. 29, No. 1, January–February 2010, pp. 94–107
Posted: 17 Nov 2008 Last Revised: 22 Apr 2015
Anthony J. Dukes and Yunchuan Liu
University of Southern California - Marshall School of Business and University of Illinois at Urbana-Champaign

Abstract:

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In-store Media, Advertising, Distribution Channel, Channel Coordination, Retailing