Subramanian Balachander

Purdue University - Krannert School of Management

1310 Krannert Building

West Lafayette, IN 47907-1310

United States

SCHOLARLY PAPERS

2

DOWNLOADS

128

SSRN CITATIONS

2

CROSSREF CITATIONS

8

Scholarly Papers (2)

1.

Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights

Journal of Marketing, Vol. 73 (May 2009), 99–117, Mays Business School Research Paper No. 2012-60
Number of pages: 21 Posted: 17 May 2012
Ram Bezawada, Subramanian Balachander, P.K. Kannan and Venkatesh Shankar
Baruch College, Purdue University - Krannert School of Management, University of Maryland - Robert H. Smith School of Business and Texas A&M University - Mays Business School
Downloads 128 (242,097)
Citation 2

Abstract:

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cross-category sales, aisle management, display placement, spatial model, marketing mix

2.

Monitoring the Dynamics of Brand Equity Using Store-Level Data

Journal of Marketing, Forthcoming
Posted: 09 Nov 2006
S. Sriram, Subramanian Balachander and Manohar U. Kalwani
The Stephen M. Ross School of Business at the University of Michigan, Purdue University - Krannert School of Management and Purdue University

Abstract:

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Brand Preference, Choice Models, Advertising, Sales Promotion, Innovation, Econometric Models