Rajeev Batra

University of Michigan, Stephen M. Ross School of Business

Sebastian S. Kresge Professor of Marketing

701 Tappan Street

Ann Arbor, MI MI 48109

United States

http://www.bus.umich.edu/academic/faculty/rajeevba.html

SCHOLARLY PAPERS

4

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SSRN CITATIONS
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Top 36,312

in Total Papers Citations

14

CROSSREF CITATIONS

8

Scholarly Papers (4)

1.

The Situational Impact of Brand Image Beliefs

Journal of Consumer Psychology, Vol. 14, No. 3, pp. 318-330, 2004
Number of pages: 13 Posted: 10 Jun 2004
Rajeev Batra and Pamela Miles Homer
University of Michigan, Stephen M. Ross School of Business and California State University, Long Beach - College of Business Administration
Downloads 3,290 (4,280)
Citation 3

Abstract:

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Brand Image, Brand Personality, Nonverbal Advertising, Celebrity Advertising, Non-functional brand beliefs

2.

How Perceived Brand Globalness Creates Brand Value

Number of pages: 34 Posted: 15 Nov 2002
University of North Carolina (UNC) at Chapel Hill - Marketing Area, University of Michigan, Stephen M. Ross School of Business and University of Hawaii at Manoa - Department of Marketing
Downloads 1,743 (12,117)
Citation 15

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3.

Positioning Multi-Country Brands: The Impact of Heterogeneity in Cultural Values and Competitive Set

Ross School of Business Paper No. 1201
Number of pages: 60 Posted: 06 Oct 2013
University of Michigan, Stephen M. Ross School of Business, Boston College - Carroll School of Management, Koc University and University of Michigan at Ann Arbor - Marketing
Downloads 112 (302,001)

Abstract:

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Cross-cultural values, global brands, international marketing strategy, brand image

4.

Increasing Cognitive Response Sensitivity

Wansink, Brian, Michael L. Ray, and Rajeev Batra (1994), “Increasing Cognitive Response Sensitivity,” Journal of Advertising, 23:2 (June), 65-75., Journal of Advertising, Vol. 23, No. 2, 1994
Number of pages: 22 Posted: 10 Jan 2016 Last Revised: 28 Apr 2017
Brian Wansink, Michael L. Ray and Rajeev Batra
Retired, Stanford Graduate School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 26 (595,726)

Abstract:

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cognitive response, advertising, reaction, consumer behavior, consumer research, response elicitation, verbal protocols, marketing