Rajeev Batra

University of Michigan, Stephen M. Ross School of Business

Sebastian S. Kresge Professor of Marketing

701 Tappan Street

Ann Arbor, MI MI 48109

United States

http://www.bus.umich.edu/academic/faculty/rajeevba.html

SCHOLARLY PAPERS

5

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5,579

TOTAL CITATIONS
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SSRN RANKINGS

Top 39,940

in Total Papers Citations

22

Scholarly Papers (5)

1.

The Situational Impact of Brand Image Beliefs

Journal of Consumer Psychology, Vol. 14, No. 3, pp. 318-330, 2004
Number of pages: 13 Posted: 10 Jun 2004
Rajeev Batra and Pamela Miles Homer
University of Michigan, Stephen M. Ross School of Business and California State University, Long Beach - College of Business Administration
Downloads 3,391 (7,325)
Citation 3

Abstract:

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Brand Image, Brand Personality, Nonverbal Advertising, Celebrity Advertising, Non-functional brand beliefs

2.

How Perceived Brand Globalness Creates Brand Value

Number of pages: 34 Posted: 15 Nov 2002
University of North Carolina (UNC) at Chapel Hill - Marketing Area, University of Michigan, Stephen M. Ross School of Business and University of Hawaii at Manoa - Department of Marketing
Downloads 1,921 (18,152)
Citation 19

Abstract:

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3.

Positioning Multi-Country Brands: The Impact of Heterogeneity in Cultural Values and Competitive Set

Ross School of Business Paper No. 1201
Number of pages: 60 Posted: 06 Oct 2013
University of Michigan, Stephen M. Ross School of Business, Boston College - Carroll School of Management, Koc University and University of Michigan, Stephen M. Ross School of BusinessUniversity of Michigan at Ann Arbor - Marketing
Downloads 171 (359,849)

Abstract:

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Cross-cultural values, global brands, international marketing strategy, brand image

4.

Increasing Cognitive Response Sensitivity

Wansink, Brian, Michael L. Ray, and Rajeev Batra (1994), “Increasing Cognitive Response Sensitivity,” Journal of Advertising, 23:2 (June), 65-75., Journal of Advertising, Vol. 23, No. 2, 1994
Number of pages: 22 Posted: 10 Jan 2016 Last Revised: 28 Apr 2017
Brian Wansink, Michael L. Ray and Rajeev Batra
Retired - Cornell University, Stanford Graduate School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 96 (562,703)

Abstract:

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cognitive response, advertising, reaction, consumer behavior, consumer research, response elicitation, verbal protocols, marketing

5.

Unpacking Collective Materialism: How Values Shape Consumption in Seven Asian Markets

Journal of International Business Studies, 1-15. DOI:10.1057/s41267-023-00661-8., The University of Auckland Business School Research Paper Series
Posted: 21 Dec 2023
University of Michigan, Stephen M. Ross School of Business, Texas Tech University, University of Wisconsin-Madison - School of Human Ecology and University of Auckland Business School

Abstract:

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Cultural values, Asia, Status consumption, Collectivism, Consumption preferences, Thriftiness, Religious values, Materialism