Kapil Bawa

City University of New York - Allen G. Aaronson Department of Marketing & International Business

Professor

One Bernard Baruch Way, B12-240

New York, NY 10010-5585

United States

SCHOLARLY PAPERS

1

DOWNLOADS

671

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (1)

1.

Consumer Response to Retailers' Marketing Environments: An Analysis of Coffee Purchase Data

Journal of Retailing, Vol. 65, 1989
Number of pages: 25 Posted: 21 Jan 2015
Kapil Bawa, Jane Landwehr and Aradhna Krishna
City University of New York - Allen G. Aaronson Department of Marketing & International Business, University of Texas at Dallas and University of Michigan, Stephen M. Ross School of Business
Downloads 671 (37,885)

Abstract:

Loading...