Kapil Bawa

City University of New York - Allen G. Aaronson Department of Marketing & International Business

Professor

One Bernard Baruch Way, B12-240

New York, NY 10010-5585

United States

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Consumer Response to Retailers' Marketing Environments: An Analysis of Coffee Purchase Data

Journal of Retailing, Vol. 65, 1989
Number of pages: 25 Posted: 21 Jan 2015
Kapil Bawa, Jane Landwehr and Aradhna Krishna
City University of New York - Allen G. Aaronson Department of Marketing & International Business, University of Texas at Dallas and University of Michigan, Stephen M. Ross School of Business
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