Ed Blair

University of Houston - C.T. Bauer College of Business

Houston, TX 77204-6021

United States

SCHOLARLY PAPERS

3

DOWNLOADS

182

SSRN CITATIONS

0

CROSSREF CITATIONS

2

Scholarly Papers (3)

1.

On Testing Moderation Effects in Experiments Using Logistic Regression

Number of pages: 18 Posted: 13 Feb 2014
James D. Hess, Ye Hu and Ed Blair
University of Houston, University of Houston - Bauer College of Business and University of Houston - C.T. Bauer College of Business
Downloads 137 (236,866)
Citation 2

Abstract:

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logistic regression, nonlinear transformation, moderation, experiments

2.

Wine Promotions in Restaurants: Do Beverage Sales Contribute or Cannibalize?

Cornell Hotel and Restaurant Administration Quarterly 47.4 (2006): 327-336
Number of pages: 10 Posted: 01 Aug 2014
Cornell University, University of Houston, University of Houston - C.T. Bauer College of Business, New Mexico State University and University of Houston
Downloads 25 (551,858)

Abstract:

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wine sales, beverage sales, restaurants, recommendations, wine promotions, menu pairing, sampling

3.

Evaluating and Managing Brand Repurchase Across Multiple Geographic Retail Markets

Echambadi, Raj, Rupinder Jindal, and Edward Blair (2013), “Evaluating and Managing Brand Repurchase Across Multiple Geographic Retail Markets,” Journal of Retailing, 89 (4), 409-22.
Number of pages: 43 Posted: 04 Oct 2014 Last Revised: 06 Oct 2014
Independent, Milgard School of Business and University of Houston - C.T. Bauer College of Business
Downloads 20 (583,785)

Abstract:

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Brand repurchase; Retailing; Brand performance; Geographic variation; HLM; Multi-level models; Gasoline; Marketing strategy