Ed Blair

University of Houston - C.T. Bauer College of Business

Houston, TX 77204-6021

United States

SCHOLARLY PAPERS

3

DOWNLOADS

260

SSRN CITATIONS

0

CROSSREF CITATIONS

2

Scholarly Papers (3)

1.

On Testing Moderation Effects in Experiments Using Logistic Regression

Number of pages: 18 Posted: 13 Feb 2014
James D. Hess, Ye Hu and Ed Blair
University of Houston, University of Houston - Bauer College of Business and University of Houston - C.T. Bauer College of Business
Downloads 209 (183,068)
Citation 2

Abstract:

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logistic regression, nonlinear transformation, moderation, experiments

2.

Wine Promotions in Restaurants: Do Beverage Sales Contribute or Cannibalize?

Cornell Hotel and Restaurant Administration Quarterly 47.4 (2006): 327-336
Number of pages: 10 Posted: 01 Aug 2014
Retired, University of Houston, University of Houston - C.T. Bauer College of Business, New Mexico State University and University of Houston
Downloads 31 (569,597)

Abstract:

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wine sales, beverage sales, restaurants, recommendations, wine promotions, menu pairing, sampling

3.

Evaluating and Managing Brand Repurchase Across Multiple Geographic Retail Markets

Echambadi, Raj, Rupinder Jindal, and Edward Blair (2013), ā€œEvaluating and Managing Brand Repurchase Across Multiple Geographic Retail Markets,ā€ Journal of Retailing, 89 (4), 409-22.
Number of pages: 43 Posted: 04 Oct 2014 Last Revised: 06 Oct 2014
Independent, Milgard School of Business and University of Houston - C.T. Bauer College of Business
Downloads 20 (641,121)

Abstract:

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Brand repurchase; Retailing; Brand performance; Geographic variation; HLM; Multi-level models; Gasoline; Marketing strategy