Bart J. Bronnenberg

Tilburg University, CentER

Professor

Warandelaan 2

Tilburg, 5037 AB

Netherlands

SCHOLARLY PAPERS

30

DOWNLOADS
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SSRN RANKINGS

Top 10,114

in Total Papers Downloads

6,672

SSRN CITATIONS
Rank 3,459

SSRN RANKINGS

Top 3,459

in Total Papers Citations

257

CROSSREF CITATIONS

131

Scholarly Papers (30)

1.

Brand History, Geography, and the Persistence of Brand Shares

Journal of Political Economy 117, No. 1 (February 2009): 87-115, DOI:10.1086/597301, Chicago GSB Research Paper No. 08-21, Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series. 2-003
Number of pages: 34 Posted: 29 Sep 2008 Last Revised: 28 Aug 2016
Bart J. Bronnenberg, Sanjay K. Dhar and Jean-Pierre Dubé
Tilburg University, CentER, University of Chicago - Marketing Management and University of Chicago - Booth School of Business
Downloads 812 (42,520)
Citation 10

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2.

Changing Their Tune: How Consumers' Adoption of Online Streaming Affects Music Consumption and Discovery

Marketing Science, Forthcoming
Number of pages: 64 Posted: 23 May 2016 Last Revised: 10 May 2017
Hannes Datta, George Knox and Bart J. Bronnenberg
Tilburg University, Tilburg University and Tilburg University, CentER
Downloads 617 (60,935)
Citation 17

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digital distribution, online streaming, entertainment industry, music consumption, variety

3.

Online Demand Under Limited Consumer Search

Simon School Working Paper No. FR 09-02
Number of pages: 41 Posted: 11 Feb 2009 Last Revised: 19 Jun 2014
Jun B. Kim, Paulo Albuquerque and Bart J. Bronnenberg
HKUST Business School, INSEAD and Tilburg University, CentER
Downloads 608 (62,109)
Citation 60

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Demand Models, Consideration Sets, Optimal Sequential Search, Durable Goods

4.

Market Structure and the Geographic Distribution of Brand Shares in Consumer Package Goods Industries

Number of pages: 46 Posted: 20 Jan 2005
Bart J. Bronnenberg, Sanjay K. Dhar and Jean-Pierre Dubé
Tilburg University, CentER, University of Chicago - Marketing Management and University of Chicago - Booth School of Business
Downloads 599 (63,298)
Citation 14

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Endogenous Sunk Costs, Market Structure, Advertising, Entry, Geography

5.
Downloads 516 ( 76,276)
Citation 5

The Formation of Consumer Brand Preferences

Number of pages: 47 Posted: 22 Sep 2016
Bart J. Bronnenberg and Jean-Pierre Dubé
Tilburg University, CentER and University of Chicago - Booth School of Business
Downloads 494 (79,661)

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brand, branding, preferences, consumer, marketing

The Formation of Consumer Brand Preferences

NBER Working Paper No. w22691
Number of pages: 49 Posted: 03 Oct 2016 Last Revised: 03 Jul 2021
Bart J. Bronnenberg and Jean-Pierre Dubé
Tilburg University, CentER and University of Chicago - Booth School of Business
Downloads 22 (699,973)
Citation 1

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The Formation of Consumer Brand Preferences

CEPR Discussion Paper No. DP11648
Number of pages: 50 Posted: 22 Nov 2016
Bart J. Bronnenberg and Jean-Pierre Dubé
Tilburg University, CentER and University of Chicago - Booth School of Business
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Citation 2
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The Formation of Consumer Brand Preferences

Annual Review of Economics, Vol. 9, pp. 353-382, 2017
Posted: 14 Aug 2017
Bart J. Bronnenberg and Jean-Pierre Dubé
Tilburg University, CentER and University of Chicago - Booth School of Business

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6.

Do Pharmacists Buy Bayer? Sophisticated Shoppers and the Brand Premium

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series. 1-017, Chicago Booth Research Paper No. 14-17
Number of pages: 46 Posted: 01 Jul 2014
Tilburg University, CentER, University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and Brown University - Department of Economics
Downloads 425 (96,062)
Citation 17

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branding, private label, painkillers

7.

Mapping Online Consumer Search

Simon School Working Paper No. FR 09-16
Number of pages: 34 Posted: 12 Jul 2009
Jun B. Kim, Paulo Albuquerque and Bart J. Bronnenberg
HKUST Business School, INSEAD and Tilburg University, CentER
Downloads 384 (108,009)
Citation 2

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brand networks, asymmetric MDS, product search, hierarchical Bayes estimation

Consumer Transportation Costs and the Value of E-commerce: Evidence from the Dutch Apparel Industry

Number of pages: 53 Posted: 04 Jun 2020 Last Revised: 09 Dec 2021
Yufeng Huang and Bart J. Bronnenberg
University of Rochester - Simon Business School and Tilburg University, CentER
Downloads 306 (137,574)

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E-Commerce, Retail, Convenience, Transportation Costs, Online/Offline

Gains from Convenience and the Value of E-Commerce

CEPR Discussion Paper No. DP15707
Number of pages: 58 Posted: 11 Feb 2021
Bart J. Bronnenberg and Yufeng Huang
Tilburg University, CentER and University of Rochester - Simon Business School
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9.

Structural Modeling and Policy Simulation: A Comment

Number of pages: 16 Posted: 14 Sep 2004
Bart J. Bronnenberg, Peter E. Rossi and Naufel J. Vilcassim
Tilburg University, CentER, University of California, Los Angeles (UCLA) - Anderson School of Management and London Business School
Downloads 303 (139,688)
Citation 1

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Structural models, policy evaluation, marketing instruments

Measuring the Impact of Negative Demand Shocks on Car Dealer Networks

Simon School Working Paper No. FR 08-26
Number of pages: 43 Posted: 25 Sep 2008 Last Revised: 21 Dec 2010
Paulo Albuquerque and Bart J. Bronnenberg
INSEAD and Tilburg University, CentER
Downloads 278 (151,854)
Citation 6

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automobile industry, spatial competition, structural models of demand and supply

Measuring the Impact of Negative Demand Shocks on Car Dealer Networks

Marketing Science, Vol. 31, No. 1, 2012; pp. 4-23; DOI: 10.1287/mksc.1110.0659
Number of pages: 21 Posted: 24 Oct 2012 Last Revised: 10 Nov 2019
Paulo Albuquerque and Bart J. Bronnenberg
INSEAD and Tilburg University, CentER
Downloads 6 (850,189)
Citation 2

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automobile industry, spatial competition, models of demand and supply

11.

The Probit Choice Model under Sequential Search with an Application to Online Retailing

Simon School Working Paper No. FR 13-29
Number of pages: 43 Posted: 26 Oct 2013 Last Revised: 05 May 2016
Jun B. Kim, Paulo Albuquerque and Bart J. Bronnenberg
HKUST Business School, INSEAD and Tilburg University, CentER
Downloads 242 (174,986)
Citation 10

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Optimal sequential search, discrete choice, consumer heterogeneity, aggregate demand models, information economics, market structure

12.

Do DVRs Influence Sales?

Chicago Booth Research Paper No. 10-08
Number of pages: 33 Posted: 28 Oct 2009 Last Revised: 30 Jan 2010
Bart J. Bronnenberg, Jean-Pierre Dubé and Carl F. Mela
Tilburg University, CentER, University of Chicago - Booth School of Business and Duke University - Fuqua School of Business
Downloads 214 (196,707)

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Digital Video Recorder, advertising, field study, brand, consumer packaged goods

13.

Zooming in on Choice: How Do Consumers Search for Cameras Online?

Number of pages: 60 Posted: 18 Oct 2014
Bart J. Bronnenberg, Byeong Jun Kim and Carl F. Mela
Tilburg University, CentER, Hong Kong University of Science & Technology (HKUST) and Duke University - Fuqua School of Business
Downloads 211 (199,307)
Citation 25

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Consumer search and choice, online purchase, search dynamics, digital cameras

14.

An Empirical Analysis of Assortment Similarities Across U.S. Supermarkets

Marketing Science (2010), Vol. 29, No. 5, pp 858-879
Number of pages: 43 Posted: 23 Sep 2008 Last Revised: 13 Nov 2012
Minha Hwang, Bart J. Bronnenberg and Raphael Thomadsen
McGill University - Faculty of Management, Tilburg University, CentER and Olin School - Washington University in St. Louis
Downloads 189 (220,123)
Citation 6

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Retailing, assortment, supermarket, dyadic data

15.

Modeling Unobserved Consideration Sets for Household Panel Data

ERIM Report Series Reference No. ERS-2000-42-MKT
Number of pages: 49 Posted: 26 Aug 2006
Carnegie Mellon University - David A. Tepper School of Business, Erasmus University Rotterdam (EUR) - Department of Econometrics, Tilburg University, CentER, Erasmus University Rotterdam (EUR) - Department of Econometrics and University of Maryland - Robert H. Smith School of Business, Marketing Department
Downloads 182 (227,460)
Citation 7

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Consideration, choice, probit models

Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test

Number of pages: 48 Posted: 17 Oct 2018
Jean-Pierre Dubé, Bart J. Bronnenberg and Robert Evan Sanders
University of Chicago - Booth School of Business, Tilburg University, CentER and University of California, San Diego (UCSD) - Rady School of Management
Downloads 156 (259,718)

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Private Label, Brand, information, demand

Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test

NBER Working Paper No. w25214
Number of pages: 48 Posted: 05 Nov 2018 Last Revised: 25 May 2022
Bart J. Bronnenberg, Jean-Pierre Dubé and Robert Evan Sanders
Tilburg University, CentER, University of Chicago - Booth School of Business and University of California, San Diego (UCSD) - Rady School of Management
Downloads 6 (850,189)
Citation 5

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17.

Brand Competition in Cpg Industries: Sustaining Large Local Advantages with Little Product Differentiation

Number of pages: 31 Posted: 28 Sep 2006
Bart J. Bronnenberg
Tilburg University, CentER
Downloads 161 (252,419)
Citation 3

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Innovation and Distribution: A General Equilibrium Model of Manufacturing and Retailing

Number of pages: 47 Posted: 23 Jan 2017
Bart J. Bronnenberg
Tilburg University, CentER
Downloads 74 (434,885)
Citation 2

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Innovation and Distribution: A General Equilibrium Model of Manufacturing and Retailing

CEPR Discussion Paper No. DP13058
Number of pages: 52 Posted: 24 Jul 2018
Bart J. Bronnenberg
Tilburg University, CentER
Downloads 1 (914,453)
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demand, Marketing, Retailing

Millennials and the Take-Off of Craft Brands: Preference Formation in the U.S. Beer Industry

University of Chicago, Becker Friedman Institute for Economics Working Paper No. 2021-37
Number of pages: 57 Posted: 06 Apr 2021
Bart J. Bronnenberg, Jean-Pierre Dubé and Joonhwi Joo
Tilburg University, CentER, University of Chicago - Booth School of Business and University of Texas at Dallas, Naveen Jindal School of Management, Department of Finance
Downloads 63 (474,013)

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Millennials and the Take-Off of Craft Brands: Preference Formation in the U.S. Beer Industry

NBER Working Paper No. w28618
Number of pages: 56 Posted: 29 Mar 2021 Last Revised: 13 Mar 2022
Bart J. Bronnenberg, Jean-Pierre Dubé and Joonhwi Joo
Tilburg University, CentER, University of Chicago - Booth School of Business and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 8 (829,182)
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20.

The Economics of Brands and Branding

Number of pages: 90 Posted: 12 Dec 2018
Bart J. Bronnenberg, Jean-Pierre Dubé and Sridhar Moorthy
Tilburg University, CentER, University of Chicago - Booth School of Business and University of Toronto - Rotman School of Management
Downloads 68 (449,645)
Citation 2

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brand, branding, preferences, consumer, marketing

21.

Pennies for Your Thoughts: Costly Product Consideration and Purchase Quantity Thresholds

Number of pages: 55 Posted: 23 May 2016 Last Revised: 26 Dec 2019
Yufeng Huang and Bart J. Bronnenberg
University of Rochester - Simon Business School and Tilburg University, CentER
Downloads 66 (456,625)
Citation 8

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Love for variety, promotion threshold, consumer fixed costs, limited consideration

22.

The Provision of Convenience and Variety by the Market

Number of pages: 41 Posted: 16 Sep 2013 Last Revised: 20 Jan 2014
Bart J. Bronnenberg
Tilburg University, CentER
Downloads 65 (460,114)
Citation 8

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variety, convenience, marketing, trade

23.

The Evolution of Brand Preferences: Evidence from Consumer Migration

NBER Working Paper No. w16267
Number of pages: 57 Posted: 16 Aug 2010 Last Revised: 13 Jun 2022
Bart J. Bronnenberg, Jean-Pierre Dubé and Matthew Gentzkow
Tilburg University, CentER, University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 58 (486,458)
Citation 32

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24.

Adolescence and the Path to Maturity in Global Retail

Journal of Economic Perspectives, pp. 113-134, 29(4), 2015.
Number of pages: 41 Posted: 23 May 2016 Last Revised: 29 Sep 2017
Bart J. Bronnenberg and Paul B. Ellickson
Tilburg University, CentER and University of Rochester - Simon Business School
Downloads 26 (649,801)
Citation 12

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retailing, development, industrialization

25.

Do Pharmacists Buy Bayer? Informed Shoppers and the Brand Premium

NBER Working Paper No. w20295
Number of pages: 54 Posted: 24 Jul 2014 Last Revised: 16 Jun 2022
Tilburg University, CentER, University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and Brown University - Department of Economics
Downloads 23 (671,234)
Citation 17

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26.

Intangible Marketing Capital

NBER Working Paper No. w30145
Number of pages: 27 Posted: 13 Jun 2022 Last Revised: 18 Jun 2022
Bart J. Bronnenberg, Jean-Pierre Dubé and Chad Syverson
Tilburg University, CentER, University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 4 (837,846)
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27.

Millennials and the Take-Off of Craft Brands: Preference Formation in the U.S. Beer Industry

CEPR Discussion Paper No. DP15706
Number of pages: 57 Posted: 11 Feb 2021
Bart J. Bronnenberg, Jean-Pierre Dubé and Joonhwi Joo
Tilburg University, CentER, University of Chicago - Booth School of Business and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 1 (875,349)
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28.

Marketing Investment and Intangible Brand Capital

CEPR Discussion Paper No. DP17372
Number of pages: 27 Posted: 23 Jun 2022
Bart J. Bronnenberg, Jean-Pierre Dubé and Chad Syverson
Tilburg University, CentER, University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 0 (892,524)
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29.

How Do Nutritional Warning Labels Affect Prices?

Posted: 30 Jul 2020 Last Revised: 18 May 2022
Tilburg University - Tilburg University School of Economics and Management, KU Leuven, Tilburg University, Tilburg University, CentER and Wageningen University

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warning labels, equilibrium price adjustments, market segmentation, product differentiation

Commentaries and Rejoinder to 'Measuring the Impact of Negative Demand Shocks on Car Dealer Networks' by Paulo Albuquerque and Bart J. Bronnenberg

Marketing Science, Vol. 31, No. 1, pp. 4-23, 2012
Posted: 02 Oct 2012
University of California, Los Angeles (UCLA) - Anderson School of Management, Duke University - Fuqua School of Business, Duke University - Fuqua School of Business, INSEAD and Tilburg University, CentER

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choice modeling, spatial modeling, structural models

Commentaries and Rejoinder to 'Measuring the Impact of Negative Demand Shocks on Car Dealer Networks' by Paulo Albuquerque and Bart J. Bronnenberg

Marketing Science, Vol. 31, No. 1, pp. 24-35, 2012, DOI: 10.1287/mksc.1110.0694
Posted: 23 Oct 2012
University of California, Los Angeles (UCLA) - Anderson School of Management, Duke University - Fuqua School of Business, Duke University - Fuqua School of Business, INSEAD and Tilburg University, CentER

Abstract:

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choice modeling, spatial modeling, structural models