Bart J. Bronnenberg

Tilburg University, CentER

Professor

Warandelaan 2

Tilburg, 5037 AB

Netherlands

SCHOLARLY PAPERS

24

DOWNLOADS
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Top 8,336

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5,045

CITATIONS
Rank 13,132

SSRN RANKINGS

Top 13,132

in Total Papers Citations

29

Scholarly Papers (24)

1.

Brand History, Geography, and the Persistence of Brand Shares

Journal of Political Economy 117, No. 1 (February 2009): 87-115, DOI:10.1086/597301, Chicago GSB Research Paper No. 08-21, Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series. 2-003
Number of pages: 34 Posted: 29 Sep 2008 Last Revised: 28 Aug 2016
Bart J. Bronnenberg, Sanjay K. Dhar and Jean-Pierre Dubé
Tilburg University, CentER, University of Chicago - Marketing Management and University of Chicago - Booth School of Business
Downloads 737 (30,500)
Citation 6

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2.

Online Demand Under Limited Consumer Search

Simon School Working Paper No. FR 09-02
Number of pages: 41 Posted: 11 Feb 2009 Last Revised: 19 Jun 2014
Jun B. Kim, Paulo Albuquerque and Bart J. Bronnenberg
HKUST Business School, INSEAD and Tilburg University, CentER
Downloads 563 (43,682)
Citation 6

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Demand Models, Consideration Sets, Optimal Sequential Search, Durable Goods

3.

Market Structure and the Geographic Distribution of Brand Shares in Consumer Package Goods Industries

Number of pages: 46 Posted: 20 Jan 2005
Bart J. Bronnenberg, Sanjay K. Dhar and Jean-Pierre Dubé
Tilburg University, CentER, University of Chicago - Marketing Management and University of Chicago - Booth School of Business
Downloads 540 (46,062)
Citation 6

Abstract:

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Endogenous Sunk Costs, Market Structure, Advertising, Entry, Geography

4.

Changing Their Tune: How Consumers' Adoption of Online Streaming Affects Music Consumption and Discovery

Marketing Science, Forthcoming
Number of pages: 64 Posted: 23 May 2016 Last Revised: 10 May 2017
Hannes Datta, George Knox and Bart J. Bronnenberg
Tilburg University, Tilburg University and Tilburg University, CentER
Downloads 440 (59,695)

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digital distribution, online streaming, entertainment industry, music consumption, variety

5.

Mapping Online Consumer Search

Simon School Working Paper No. FR 09-16
Number of pages: 34 Posted: 12 Jul 2009
Jun B. Kim, Paulo Albuquerque and Bart J. Bronnenberg
HKUST Business School, INSEAD and Tilburg University, CentER
Downloads 365 (74,407)

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brand networks, asymmetric MDS, product search, hierarchical Bayes estimation

6.

Do Pharmacists Buy Bayer? Sophisticated Shoppers and the Brand Premium

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series. 1-017, Chicago Booth Research Paper No. 14-17
Number of pages: 46 Posted: 01 Jul 2014
Tilburg University, CentER, University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and Brown University
Downloads 300 (92,949)

Abstract:

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branding, private label, painkillers

7.

Structural Modeling and Policy Simulation: A Comment

Number of pages: 16 Posted: 14 Sep 2004
Bart J. Bronnenberg, Peter E. Rossi and Naufel J. Vilcassim
Tilburg University, CentER, University of California, Los Angeles (UCLA) - Anderson School of Management and London Business School
Downloads 279 (100,594)
Citation 2

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Structural models, policy evaluation, marketing instruments

Measuring the Impact of Negative Demand Shocks on Car Dealer Networks

Simon School Working Paper No. FR 08-26
Number of pages: 43 Posted: 25 Sep 2008 Last Revised: 21 Dec 2010
Paulo Albuquerque and Bart J. Bronnenberg
INSEAD and Tilburg University, CentER
Downloads 266 (105,204)
Citation 2

Abstract:

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automobile industry, spatial competition, structural models of demand and supply

Measuring the Impact of Negative Demand Shocks on Car Dealer Networks

Marketing Science, Vol. 31, No. 1, 2012; pp. 4-23; DOI: 10.1287/mksc.1110.0659
Posted: 24 Oct 2012
Paulo Albuquerque and Bart J. Bronnenberg
INSEAD and Tilburg University, CentER

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automobile industry, spatial competition, models of demand and supply

The Formation of Consumer Brand Preferences

Number of pages: 47 Posted: 22 Sep 2016
Bart J. Bronnenberg and Jean-Pierre Dubé
Tilburg University, CentER and University of Chicago - Booth School of Business
Downloads 235 (119,642)

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brand, branding, preferences, consumer, marketing

The Formation of Consumer Brand Preferences

NBER Working Paper No. w22691
Number of pages: 49 Posted: 03 Oct 2016
Bart J. Bronnenberg and Jean-Pierre Dubé
Tilburg University, CentER and University of Chicago - Booth School of Business
Downloads 8 (576,138)

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The Formation of Consumer Brand Preferences

CEPR Discussion Paper No. DP11648
Number of pages: 50 Posted: 22 Nov 2016
Bart J. Bronnenberg and Jean-Pierre Dubé
Tilburg University, CentER and University of Chicago - Booth School of Business
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The Formation of Consumer Brand Preferences

Annual Review of Economics, Vol. 9, pp. 353-382, 2017
Posted: 14 Aug 2017
Bart J. Bronnenberg and Jean-Pierre Dubé
Tilburg University, CentER and University of Chicago - Booth School of Business

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10.

The Probit Choice Model under Sequential Search with an Application to Online Retailing

Simon School Working Paper No. FR 13-29
Number of pages: 43 Posted: 26 Oct 2013 Last Revised: 05 May 2016
Jun B. Kim, Paulo Albuquerque and Bart J. Bronnenberg
HKUST Business School, INSEAD and Tilburg University, CentER
Downloads 223 (126,537)

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Optimal sequential search, discrete choice, consumer heterogeneity, aggregate demand models, information economics, market structure

11.

Do DVRs Influence Sales?

Chicago Booth Research Paper No. 10-08
Number of pages: 33 Posted: 28 Oct 2009 Last Revised: 30 Jan 2010
Bart J. Bronnenberg, Jean-Pierre Dubé and Carl F. Mela
Tilburg University, CentER, University of Chicago - Booth School of Business and Duke University - Fuqua School of Business
Downloads 203 (138,309)

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Digital Video Recorder, advertising, field study, brand, consumer packaged goods

12.

Zooming in on Choice: How Do Consumers Search for Cameras Online?

Number of pages: 60 Posted: 18 Oct 2014
Bart J. Bronnenberg, Byeong Jun Kim and Carl F. Mela
Tilburg University, CentER, Hong Kong University of Science & Technology (HKUST) and Duke University - Fuqua School of Business
Downloads 175 (158,512)

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Consumer search and choice, online purchase, search dynamics, digital cameras

13.

Modeling Unobserved Consideration Sets for Household Panel Data

ERIM Report Series Reference No. ERS-2000-42-MKT
Number of pages: 49 Posted: 26 Aug 2006
Carnegie Mellon University - David A. Tepper School of Business, Erasmus University Rotterdam (EUR) - Department of Econometrics, Tilburg University, CentER, Erasmus University Rotterdam (EUR) - Department of Econometrics and University of Maryland - Robert H. Smith School of Business, Marketing Department
Downloads 168 (164,311)

Abstract:

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Consideration, choice, probit models

14.

An Empirical Analysis of Assortment Similarities Across U.S. Supermarkets

Marketing Science (2010), Vol. 29, No. 5, pp 858-879
Number of pages: 43 Posted: 23 Sep 2008 Last Revised: 13 Nov 2012
Minha Hwang, Bart J. Bronnenberg and Raphael Thomadsen
McGill University - Faculty of Management, Tilburg University, CentER and Olin School - Washington University in St. Louis
Downloads 167 (165,190)
Citation 1

Abstract:

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Retailing, assortment, supermarket, dyadic data

15.

Brand Competition in Cpg Industries: Sustaining Large Local Advantages with Little Product Differentiation

Number of pages: 31 Posted: 28 Sep 2006
Bart J. Bronnenberg
Tilburg University, CentER
Downloads 158 (173,287)
Citation 1

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16.

The Provision of Convenience and Variety by the Market

Number of pages: 41 Posted: 16 Sep 2013 Last Revised: 20 Jan 2014
Bart J. Bronnenberg
Tilburg University, CentER
Downloads 59 (334,213)
Citation 1

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variety, convenience, marketing, trade

17.

The Evolution of Brand Preferences: Evidence from Consumer Migration

NBER Working Paper No. w16267
Number of pages: 57 Posted: 16 Aug 2010
Bart J. Bronnenberg, Jean-Pierre Dubé and Matthew Gentzkow
Tilburg University, CentER, University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 46 (373,854)
Citation 4

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Innovation and Distribution: A General Equilibrium Model of Manufacturing and Retailing

Number of pages: 47 Posted: 23 Jan 2017
Bart J. Bronnenberg
Tilburg University, CentER
Downloads 44 (387,706)

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Innovation and Distribution: A General Equilibrium Model of Manufacturing and Retailing

CEPR Discussion Paper No. DP13058
Number of pages: 52 Posted: 24 Jul 2018
Bart J. Bronnenberg
Tilburg University, CentER
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demand, Marketing, Retailing

19.

Pennies for Your Thoughts: Costly Product Consideration and Purchase Quantity Thresholds

Number of pages: 46 Posted: 23 May 2016
Yufeng Huang and Bart J. Bronnenberg
University of Rochester Simon Business School and Tilburg University, CentER
Downloads 37 (406,098)

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love for variety, promotion threshold, cost of thinking, limited consideration

20.

Adolescence and the Path to Maturity in Global Retail

Journal of Economic Perspectives, pp. 113-134, 29(4), 2015.
Number of pages: 41 Posted: 23 May 2016 Last Revised: 29 Sep 2017
Bart J. Bronnenberg and Paul B. Ellickson
Tilburg University, CentER and University of Rochester - Simon Business School
Downloads 17 (502,564)

Abstract:

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retailing, development, industrialization

21.

Do Pharmacists Buy Bayer? Informed Shoppers and the Brand Premium

NBER Working Paper No. w20295
Number of pages: 54 Posted: 24 Jul 2014
Tilburg University, CentER, University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and Brown University
Downloads 15 (513,485)

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Commentaries and Rejoinder to 'Measuring the Impact of Negative Demand Shocks on Car Dealer Networks' by Paulo Albuquerque and Bart J. Bronnenberg

Marketing Science, Vol. 31, No. 1, pp. 4-23, 2012
Posted: 02 Oct 2012
University of California, Los Angeles (UCLA) - Anderson School of Management, Duke University - Fuqua School of Business, Duke University - Fuqua School of Business, INSEAD and Tilburg University, CentER

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choice modeling, spatial modeling, structural models

Commentaries and Rejoinder to 'Measuring the Impact of Negative Demand Shocks on Car Dealer Networks' by Paulo Albuquerque and Bart J. Bronnenberg

Marketing Science, Vol. 31, No. 1, pp. 24-35, 2012, DOI: 10.1287/mksc.1110.0694
Posted: 23 Oct 2012
University of California, Los Angeles (UCLA) - Anderson School of Management, Duke University - Fuqua School of Business, Duke University - Fuqua School of Business, INSEAD and Tilburg University, CentER

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choice modeling, spatial modeling, structural models

23.

The Economics of Brands and Branding

Number of pages: 104
Bart J. Bronnenberg and Jean-Pierre Dubé
Tilburg University, CentER and University of Chicago - Booth School of Business
Downloads 0

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brand, branding, preferences, consumer, marketing

24.

Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test

Number of pages: 48
Jean-Pierre Dubé, Bart J. Bronnenberg and Robert Sanders
University of Chicago - Booth School of Business, Tilburg University, CentER and University of Chicago, Booth School of Business
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Private Label, Brand, information, demand