Richard Brookes

University of Auckland

Private Bag 92019

Auckland Mail Centre

Auckland, 1142

New Zealand

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Scholarly Papers (1)

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Researching the Role of ICT in Contemporary Marketing Practices (CMP)

Number of pages: 16 Posted: 30 May 2007
Mairead Brady, Martin R. Fellenz and Richard Brookes
Trinity College Dublin - The University of Dublin, Trinity College Dublin - School of Business and University of Auckland
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Abstract:

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Information and Communication Technologies (ICT/IT), Marketing Practices, ICT Skills, E-marketing