Fabio Caldieraro

Santa Clara University - Marketing

Santa Clara, CA 95053

United States

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Scholarly Papers (1)

1.

Channel Training Strategies in High-Technology Industries

Number of pages: 52 Posted: 17 Sep 2002
Fabio Caldieraro and Anne T. Coughlan
Santa Clara University - Marketing and Kellogg School, Northwestern University
Downloads 443 (82,694)
Citation 3

Abstract:

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Salesforce training, channels of distribution, product life cycle