Jean-Louis Chandon

Universities of Marseille - Université Paul Cézanne - Aix-Marseille III

3 avenue Robert Schuman

Aix-en-Provence Cedex 1, Aix en Provence

France

INSEEC

Associate Dean for Rsearch

27 Avenue de Vellefaux

Paris, 75010

France

SCHOLARLY PAPERS

2

DOWNLOADS

57

SSRN CITATIONS

0

CROSSREF CITATIONS

4

Scholarly Papers (2)

1.

Unmasking the Ambushers: Conceptual Framework and Empirical Evidence

European Journal of Marketing Vol. 46 No. 1/2, 2012 pp. 192-214
Number of pages: 52 Posted: 18 Oct 2013
Marc Mazodier, Pascale G. Quester and Jean-Louis Chandon
Hong Kong Baptist University (HKBU), University of Adelaide Business School and Universities of Marseille - Université Paul Cézanne - Aix-Marseille III
Downloads 57 (365,589)

Abstract:

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ambush marketing, sponsorship, ambush marketing disclosure, corrective advertising

2.

Why Consumers are Wiling to Pay for Mass Customized Products: Dissociating Product and Experiental Value

HANDBOOK OF RESEARCH IN MASS CUSTOMIZATION AND PERSONALIZATION, Forthcoming
Posted: 20 May 2010 Last Revised: 31 May 2010
Aurelie Merle, Jean-Louis Chandon and Elyette Roux
Grenoble Ecole de Management, Universities of Marseille - Université Paul Cézanne - Aix-Marseille III and Institut d'Administration des Entreprises d'Aix-en-Provence

Abstract:

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Mass Customization, Personalization, Engineer-to-Order, Open Innovation, User Co-Creation, Modularity, Platform Design, Customer Centricity