Victor J. Cook

Affiliation not provided to SSRN
SCHOLARLY PAPERS

6

DOWNLOADS
Rank 20,012

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Top 20,012

in Total Papers Downloads

3,075

SSRN CITATIONS

1

CROSSREF CITATIONS

1

Scholarly Papers (6)

1.

Marketing Meets Finance

Number of pages: 48 Posted: 30 Jan 2007
Victor J. Cook, William Moult and Jim Spaeth
affiliation not provided to SSRN, Sequent Partners and Sequent Partners
Downloads 1,126 (23,300)
Citation 1

Abstract:

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Marketing, finance, SG&A expenses, R&D, advertising, marketing risk, earnings quality, stock valuation

2.

Why Airline Mergers Don't Work

Number of pages: 11 Posted: 21 Jun 2008
Victor J. Cook
affiliation not provided to SSRN
Downloads 877 (33,308)

Abstract:

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Airlines, Mergers, Elasticity, Market Share, Earnings, Market Cap

3.

The Value/Revenue Ratio: A Semi-Long-Wave Marketing/Accounting Metric

Number of pages: 32 Posted: 06 Feb 2007
Victor J. Cook
affiliation not provided to SSRN
Downloads 363 (101,558)

Abstract:

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Market value, sales revenue, product markets, stock markets, economic indicator, structural variables

4.

Microsoft vs. Yahoo! in the Battle for Your Desktop

Number of pages: 19 Posted: 17 Mar 2008 Last Revised: 25 Oct 2012
Victor J. Cook
affiliation not provided to SSRN
Downloads 324 (115,251)

Abstract:

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Mergers, Valuation, Competition, Enterprise, Marketing, Optimal Expenses

5.

What's Facebook Really Worth?

Number of pages: 14 Posted: 26 Jul 2012 Last Revised: 21 Aug 2014
Victor J. Cook
affiliation not provided to SSRN
Downloads 224 (167,687)
Citation 1

Abstract:

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Gross Margin, Carve out, Competitors, Earnings, Facebook, Group Revenues, Long-term, Marginal Analysis, Market Cap, Market Share, Operating Efficiency, Operating Expenses, Optimal, Peers, Revenue, The X Factor

6.

Natural Market Share: In Search of Jensen's Corporate Objective Function

Number of pages: 9 Posted: 15 Feb 2009 Last Revised: 17 Feb 2009
Victor J. Cook
affiliation not provided to SSRN
Downloads 161 (225,303)

Abstract:

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Market share, objective function, optimal expenses, earnings maximization, cargo air carriers