Mirre Stallen

Erasmus Research Institute of Management (ERIM)

P.O. Box 1738

3000 DR Rotterdam

Netherlands

  • Erasmus Research Institute of Management (ERIM)

SCHOLARLY PAPERS

2

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Scholarly Papers (2)

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1.

Celebrities and Shoes on the Female Brain: The Neural Correlates of Product Evaluation in the Context of Fame

ERIM Report Series Reference No. ERS-2009-048-MKT
Number of pages: 26 Posted: 31 Aug 2009
Mirre Stallen, A. Smidts, Gitty Smit, Vasily Klucharev, Guillén Fernández and Mark Rijpkema
Erasmus Research Institute of Management (ERIM), Erasmus Research Institute of Management (ERIM), Radboud University Nijmegen, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Radboud University Nijmegen and Radboud University Nijmegen - Donders Institute for Brain, Cognition and Behaviour
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Abstract:

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neuroeconomics, neuromarketing, affect transfer, celebrity endorsement, medial orbital frontal cortex, persuasion

2.

On the Nature, Modeling, and Neural Bases of Social Ties

CEPR Discussion Paper No. DP6950
Number of pages: 38 Posted: 02 Dec 2008
F. A. A. M. Van Winden, Mirre Stallen and Richard Ridderinkhof
University of Amsterdam - Amsterdam School of Economics (ASE), Erasmus Research Institute of Management (ERIM) and University of Amsterdam - Amsterdam Center for the Study of Adaptive Control in Brain and Behavior (ACACIA)
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Abstract:

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Affect, Modeling, Neuroeconomics, Social Ties