M. G. Dekimpe

Catholic University of Leuven (KUL) - Department of Applied Economics

Professor of Marketing and Marketing Area Coordinator

Leuven, B-3000

Belgium

http://www.econ.kuleuven.ac.be/tew/academic/market/members/MarnikDekimpe.htm

Erasmus Research Institute of Management (ERIM)

Professor of Marketing

P.O. Box 1738

3000 DR Rotterdam

Netherlands

http://web.eur.nl/fbk/dep/dep3/about/members/people/mdekimpe

  • Catholic University of Leuven (KUL) - Department of Applied Economics

    • Email
    • Tel: +32 16 326 957
    • Fax: +32 16 326 732

  • Erasmus Research Institute of Management (ERIM)

    • Email
    • Tel: +31 10 408 1715/9576
    • Fax: +31 10 408 9011
SCHOLARLY PAPERS

28

DOWNLOADS
Rank 4,447

SSRN RANKINGS

Top 4,447

in Total Papers Downloads

9,328

SSRN CITATIONS
Rank 6,894

SSRN RANKINGS

Top 6,894

in Total Papers Citations

20

CROSSREF CITATIONS

132

Scholarly Papers (28)

Actions:
Email selected abstracts
1.

Persistence Modeling for Assessing Marketing Strategy Performance

ERIM Report Series Reference No. ERS-2003-088-MKT
Number of pages: 31 Posted: 09 Mar 2004
M. G. Dekimpe and Dominique M Hanssens
Catholic University of Leuven (KUL) - Department of Applied Economics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 1,317 (14,812)

Abstract:

Loading...

long-run effectiveness, time-series analysis, marketing strategy

2.

Competitive Reactions and the Cross-Sales Effects of Advertising and Promotion

ERIM Report Series Reference No. ERS-2002-20-MKT
Number of pages: 55 Posted: 20 Feb 2003
Jan‐Benedict EM Steenkamp, Vincent R. Nijs, Dominique M Hanssens and M. G. Dekimpe
University of North Carolina (UNC) at Chapel Hill - Marketing Area, Northwestern University - Department of Marketing, University of California, Los Angeles (UCLA) - Anderson School of Management and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 1,050 (20,802)
Citation 3

Abstract:

Loading...

competitive reactions, price promotions, advertising, impulse response functions

3.

Do Promotions Benefit Manufacturers, Retailers or Both?

ERIM Report Series Reference No. ERS-2002-21-MKT
Number of pages: 49 Posted: 20 Feb 2003
Shuba Srinivasan, Koen H. Pauwels, Dominique M Hanssens and M. G. Dekimpe
Boston University - Questrom School of Business, Ozyegin University, University of California, Los Angeles (UCLA) - Anderson School of Management and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 906 (25,898)
Citation 2

Abstract:

Loading...

long-term profitability, sales promotions, category management, empirical generalizations, vector-autoregressive models

4.

The Impact of Brand Value Announcements on Firm Value

Number of pages: 41 Posted: 18 Feb 2009
Dominique De Beijer, M. G. Dekimpe, Marie Dutordoir and F. H. M. Verbeeten
affiliation not provided to SSRN, Catholic University of Leuven (KUL) - Department of Applied Economics, University of Manchester - Manchester Business School and affiliation not provided to SSRN
Downloads 458 (64,147)
Citation 2

Abstract:

Loading...

Brand Value, Intangibles, Stockholder Wealth

5.

Advertising and Price Effectiveness over the Business Cycle

Downloads 443 ( 66,536)
Citation 2

Advertising and Price Effectiveness over the Business Cycle

Number of pages: 37 Posted: 20 Jan 2010
Maarten J. Gijsenberg, Harald J. van Heerde, M. G. Dekimpe and Jan‐Benedict EM Steenkamp
University of Groningen - Department of Marketing & Marketing Research, University of Waikato. Management School, Catholic University of Leuven (KUL) - Department of Applied Economics and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 259 (121,171)
Citation 4

Abstract:

Loading...

Advertising, Price, Effectiveness, Business Cycle, time-series econometrics, Bayesian inference

Advertising and Price Effectiveness Over the Business Cycle

Number of pages: 37 Posted: 31 Aug 2009
Maarten J. Gijsenberg, Harald J. van Heerde, M. G. Dekimpe and Jan‐Benedict EM Steenkamp
University of Groningen - Department of Marketing & Marketing Research, University of Waikato. Management School, Catholic University of Leuven (KUL) - Department of Applied Economics and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 184 (169,127)
Citation 3

Abstract:

Loading...

Advertising, Price, Effectiveness, Business Cycle, time-series econometrics, Bayesian inference

6.

Channel Power in Multi-Channel Environments

ERIM Report Series Reference No. ERS-2004-041-MKT
Number of pages: 27 Posted: 23 Jun 2006
Sonja Gensler, M. G. Dekimpe and Bernd Skiera
University of Frankfurt - Department of Electronic Commerce, Catholic University of Leuven (KUL) - Department of Applied Economics and University of Frankfurt - Department of Marketing
Downloads 435 (68,048)

Abstract:

Loading...

channel power, internet marketing, channel loyalty, conquesting power, Colombo-Morrison model

7.

Time-Series Models in Marketing

ERIM Report Series Reference No. ERS-2006-049-MKT
Number of pages: 35 Posted: 03 Mar 2008
M. G. Dekimpe, Philip Hans Franses, D.M. Hanssens and P. Naik
Catholic University of Leuven (KUL) - Department of Applied Economics, Erasmus University Rotterdam (EUR) - Department of Econometrics, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 422 (70,621)

Abstract:

Loading...

Marketing, Persistence, State Space, Time Series

8.

Understanding the Role of Adstock in Advertising Decisions

Number of pages: 50 Posted: 30 May 2012
Maarten J. Gijsenberg, Harald J. van Heerde, M. G. Dekimpe and Vincent R. Nijs
University of Groningen - Department of Marketing & Marketing Research, University of Waikato. Management School, Catholic University of Leuven (KUL) - Department of Applied Economics and Northwestern University - Department of Marketing
Downloads 400 (75,300)
Citation 2

Abstract:

Loading...

econometrics, Bayesian estimation, time series, advertising

9.

How to Seize a Window of Opportunity: The Entry Strategy of Retail Firms into Transition Economies

ERIM Report Series Reference No. ERS-2004-038-MKT
Number of pages: 53 Posted: 29 Sep 2004
Katrijn Gielens and M. G. Dekimpe
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 396 (76,189)
Citation 2

Abstract:

Loading...

international expansion, entry decisions, retailing, transition economies

10.

The Role of National Culture in Advertising’S Sensitivity to Business Cycles: An Investigation Across All Continents

ERIM Report Series Reference No. ERS-2007-095-MKT
Number of pages: 46 Posted: 29 Jan 2008
Barbara Deleersnyder, M. G. Dekimpe, Jan‐Benedict EM Steenkamp and Peter S.H. Leeflang
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Catholic University of Leuven (KUL) - Department of Applied Economics, University of North Carolina (UNC) at Chapel Hill - Marketing Area and University of Groningen - Faculty of Economics and Business
Downloads 362 (84,513)

Abstract:

Loading...

advertising, business cycle, time-series econometrics, cross-country comparison, national culture

11.

Win-Win Strategies at Discount Stores

ERIM Report Series Reference No. ERS-2005-050-MKT
Number of pages: 26 Posted: 27 Dec 2005
Barbara Deleersnyder, M. G. Dekimpe, Jan‐Benedict EM Steenkamp and Oliver Koll
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Catholic University of Leuven (KUL) - Department of Applied Economics, University of North Carolina (UNC) at Chapel Hill - Marketing Area and University of Innsbruck
Downloads 331 (93,529)

Abstract:

Loading...

discount retailing, branded goods, performance

12.

The Impact of Business-Cycle Fluctuations on Private-Label Share

ERIM Report Series Reference No. ERS-2005-061-MKT
Number of pages: 41 Posted: 26 Aug 2006
Lien Lamey, Barbara Deleersnyder, M. G. Dekimpe and Jan‐Benedict EM Steenkamp
KU Leuven - Faculty of Business and Economics (FEB), Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Catholic University of Leuven (KUL) - Department of Applied Economics and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 325 (95,421)

Abstract:

Loading...

business cycle, time-series econometrics, private-label success

13.

Measuring and Testing Granger Causality over the Spectrum: An Application to European Production Expectation Surveys

International Journal of Forecasting, 2008
Number of pages: 41 Posted: 20 Dec 2004 Last Revised: 26 Mar 2008
Aurelie Lemmens, Christophe Croux and M. G. Dekimpe
Rotterdam School of Management, Erasmus University Rotterdam, Université Libre de Bruxelles (ULB) - European Center for Advanced Research in Economics and Statistics (ECARES) and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 311 (100,227)

Abstract:

Loading...

Business Surveys, Granger Causality, Government Forecasting, Production Expections, Spectral Analysis

14.

Managing Product-Harm Crises

ERIM Report Series Reference No. ERS-2005-044-MKT
Number of pages: 35 Posted: 26 Aug 2006
Harald J. van Heerde, Kristiaan Helsen and M. G. Dekimpe
Massey University - Dept of Communication, Journalism & Marketing, Hong Kong University of Science & Technology (HKUST) - Department of Marketing and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 292 (107,294)

Abstract:

Loading...

brand management, error-correction models, time-varying parameters, missing-data problems, Gibbs sampling methods, time-series models

15.

Why Consumers Buy Lottery Tickets When the Sun Goes Down on Them. The Depleting Nature of Weather-Induced Bad Moods

ERIM Report Series Reference No. ERS-2005-045-MKT
Number of pages: 40 Posted: 15 Dec 2005
Sabrina Bruyneel, Siegfried Dewitte, Philip Hans Franses and M. G. Dekimpe
Carnegie Mellon University - David A. Tepper School of Business, KU Leuven - Faculty of Business and Economics (FEB), Erasmus University Rotterdam (EUR) - Department of Econometrics and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 276 (113,945)

Abstract:

Loading...

lottery, lottery play, mood repair, gambling, weather-induced

16.

Measuring Short- and Long-Run Promotional Effectiveness on Scanner Data Using Persistence Modeling

ERIM Report Series Reference No. ERS-2003-087-MKT
Number of pages: 20 Posted: 09 Mar 2004
M. G. Dekimpe, Dominique M Hanssens, Vincent R. Nijs and Jan‐Benedict EM Steenkamp
Catholic University of Leuven (KUL) - Department of Applied Economics, University of California, Los Angeles (UCLA) - Anderson School of Management, Northwestern University - Department of Marketing and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 276 (113,945)

Abstract:

Loading...

promotional effectiveness, scanner data, time-series analysis, persistence

17.

Weathering Tight Economic Times: The Sales Evolution of Consumer Durables Over the Business Cycle

ERIM Report Series Reference No. ERS-2003-046-MKT
Number of pages: 53 Posted: 26 Aug 2006
Barbara Deleersnyder, M. G. Dekimpe, Miklos Sarvary and Philip M. Parker
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Catholic University of Leuven (KUL) - Department of Applied Economics, INSEAD - Marketing and INSEAD
Downloads 260 (121,254)

Abstract:

Loading...

business cycles, sales evolution, consumer durables, time-series econometrics

18.

Understanding the Timing and Magnitude of Advertising Spending Patterns

Downloads 216 (145,837)

Understanding the Timing and Magnitude of Advertising Spending Patterns

Number of pages: 66 Posted: 20 Jan 2010
Maarten J. Gijsenberg, Harald J. van Heerde, M. G. Dekimpe, Jan‐Benedict EM Steenkamp and Vincent R. Nijs
University of Groningen - Department of Marketing & Marketing Research, University of Waikato. Management School, Catholic University of Leuven (KUL) - Department of Applied Economics, University of North Carolina (UNC) at Chapel Hill - Marketing Area and Northwestern University - Department of Marketing
Downloads 122 (238,542)

Abstract:

Loading...

Advertising, timing, competition, Tobit-II, Bayesian inference

Understanding the Timing and Magnitude of Advertising Spending Patterns

Number of pages: 66 Posted: 20 Sep 2009
Maarten J. Gijsenberg, Harald J. van Heerde, M. G. Dekimpe, Jan‐Benedict EM Steenkamp and Vincent R. Nijs
University of Groningen - Department of Marketing & Marketing Research, University of Waikato. Management School, Catholic University of Leuven (KUL) - Department of Applied Economics, University of North Carolina (UNC) at Chapel Hill - Marketing Area and Northwestern University - Department of Marketing
Downloads 94 (286,977)

Abstract:

Loading...

Advertising, timing, competition, Tobit-II, Bayesian inference

19.

Marketing Models and the Lucas Critique

ERIM Report Series Reference No. ERS-2004-080-MKT
Number of pages: 24 Posted: 17 Jan 2009
Harald J. van Heerde, M. G. Dekimpe and William P. Putsis
Massey University - Dept of Communication, Journalism & Marketing, Catholic University of Leuven (KUL) - Department of Applied Economics and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 206 (152,531)

Abstract:

Loading...

marketing, lucas critique, econometrics, verwachtingen

20.

The European Consumer: United in Diversity?

ERIM Report Series Reference No. ERS-2005-022-MKT
Number of pages: 33 Posted: 20 Sep 2005
Aurelie Lemmens, Christophe Croux and M. G. Dekimpe
Rotterdam School of Management, Erasmus University Rotterdam, Université Libre de Bruxelles (ULB) - European Center for Advanced Research in Economics and Statistics (ECARES) and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 169 (182,408)

Abstract:

Loading...

consumer confidence, dynamic correlation, European Unification

21.

Weathering Product-Harm Crises

KUL Working Paper No. MO 0611
Number of pages: 39 Posted: 16 Nov 2006
Kathleen Cleeren, M. G. Dekimpe and Kristiaan Helsen
Catholic University of Leuven (KUL) - Department of Applied Economics, Catholic University of Leuven (KUL) - Department of Applied Economics and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 150 (201,759)
Citation 8

Abstract:

Loading...

(pro-environmental) attitudes, Behavior, Claim, Cognitive, Consumption, Control, Control theory, Decision, Decisions, Demand, Ecological consumer behaviour, Effects, Ego depletion, Implications, Marketing, Model, Performance, Research, Self-control, Self-perception theory, Social marketing, Studies

22.

Intra- and Inter-Channel Competition in Local-Service Sectors

ERIM Report Series Reference No. ERS-2005-018-MKT
Number of pages: 40 Posted: 26 Aug 2006
Kathleen Cleeren, M. G. Dekimpe and Frank Verboven
Catholic University of Leuven (KUL) - Department of Applied Economics, Catholic University of Leuven (KUL) - Department of Applied Economics and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 136 (218,522)
Citation 2

Abstract:

Loading...

Channel competition, empirical entry models, movie industry

23.

On the Predictive Content of Production Surveys: A Pan-European Study

ERIM Report Series Reference No. ERS-2004-017-MKT
Number of pages: 35 Posted: 26 Aug 2006
Aurelie Lemmens, Christophe Croux and M. G. Dekimpe
Rotterdam School of Management, Erasmus University Rotterdam, Université Libre de Bruxelles (ULB) - European Center for Advanced Research in Economics and Statistics (ECARES) and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 75 (326,785)
Citation 2

Abstract:

Loading...

business surveys, cross-correlations, production expectations, granger causality

24.

Veranderende Datasets Binnen De Marketing: Puur Zegen of Ook Een Bron Van Frustratie?

ERIM Report Series Reference No. EIA-2003-017-MKT
Number of pages: 36 Posted: 28 Feb 2008
M. G. Dekimpe
Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 69 (342,297)

Abstract:

Loading...

Marketing, econometric and time series analysis, mega-datasets, prijspromoties, merkentrouw, internationale diffusie

25.

Decomposing Granger Causality Over the Spectrum

ERIM Report Series Reference No. ERS-2004-102-MKT
Number of pages: 27 Posted: 27 Dec 2010
Aurelie Lemmens, Christophe Croux and M. G. Dekimpe
Rotterdam School of Management, Erasmus University Rotterdam, Université Libre de Bruxelles (ULB) - European Center for Advanced Research in Economics and Statistics (ECARES) and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 41 (433,628)

Abstract:

Loading...

business surveys, Granger causality, production expectations, spectral analysis

26.

Intra- and Inter-Format Competition Among Discounters and Supermarkets

CEPR Discussion Paper No. DP6964
Number of pages: 49 Posted: 02 Dec 2008
Kathleen Cleeren, M. G. Dekimpe, Katrijn Gielens and Frank Verboven
Catholic University of Leuven (KUL) - Department of Applied Economics, Catholic University of Leuven (KUL) - Department of Applied Economics, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and KU Leuven - Faculty of Business and Economics (FEB)
Downloads 6 (627,711)
Citation 2
  • Add to Cart

Abstract:

Loading...

empirical entry models, hard discounters, supermarket competition

27.

Probability Models for Duration: The Data Don't Tell the Whole Story

Organizational Behaviour and Human Decision Processes, Vol. 62, No. 1, pp. 1-13, 1995
Posted: 22 Sep 2009 Last Revised: 13 Mar 2013
M. G. Dekimpe, Donald G. Morrison, Marc Vanhuele and Sunil Sharma
Catholic University of Leuven (KUL) - Department of Applied Economics, affiliation not provided to SSRN, HEC Paris - Marketing and George Washington University - Elliott School of International Affairs

Abstract:

Loading...

28.

Evaluating Channel Performance in Multi-Channel Environments

Downloads 0 (687,868)

Evaluating Channel Performance in Multi-Channel Environments

Journal of Retailing and Consumer Services, Vol. 14, pp. 17-23, 2007
Posted: 07 May 2009 Last Revised: 09 Nov 2012
Sonja Gensler, M. G. Dekimpe and Bernd Skiera
University of Muenster - Institute for Value-Based Marketing, Catholic University of Leuven (KUL) - Department of Applied Economics and University of Frankfurt - Department of Marketing

Abstract:

Loading...

Multi-channel management, Loyalty, Colombo and Morrison model, Marketing metrics

Evaluating Channel Performance in Multi-Channel Environments

Journal of Retailing and Consumer Services, Vol. 14, Issue 1 ,17-23, 2007
Posted: 20 Aug 2014
Bernd Skiera, M. G. Dekimpe and Sonja Gensler
University of Frankfurt - Department of Marketing, Catholic University of Leuven (KUL) - Department of Applied Economics and University of Muenster - Institute for Value-Based Marketing

Abstract:

Loading...

Multi-channel management, Loyalty, Colombo and Morrison model, Marketing metrics