M. G. Dekimpe

Catholic University of Leuven (KUL) - Department of Applied Economics

Professor of Marketing and Marketing Area Coordinator

Leuven, B-3000

Belgium

http://www.econ.kuleuven.ac.be/tew/academic/market/members/MarnikDekimpe.htm

Erasmus Research Institute of Management (ERIM)

Professor of Marketing

P.O. Box 1738

3000 DR Rotterdam

Netherlands

http://web.eur.nl/fbk/dep/dep3/about/members/people/mdekimpe

  • Catholic University of Leuven (KUL) - Department of Applied Economics

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    • Tel: +32 16 326 957
    • Fax: +32 16 326 732

  • Erasmus Research Institute of Management (ERIM)

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    • Tel: +31 10 408 1715/9576
    • Fax: +31 10 408 9011
SCHOLARLY PAPERS

28

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22

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132

Scholarly Papers (28)

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1.

Persistence Modeling for Assessing Marketing Strategy Performance

ERIM Report Series Reference No. ERS-2003-088-MKT
Number of pages: 31 Posted: 09 Mar 2004
M. G. Dekimpe and Dominique M Hanssens
Catholic University of Leuven (KUL) - Department of Applied Economics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 1,341 (15,324)

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long-run effectiveness, time-series analysis, marketing strategy

2.

Competitive Reactions and the Cross-Sales Effects of Advertising and Promotion

ERIM Report Series Reference No. ERS-2002-20-MKT
Number of pages: 55 Posted: 20 Feb 2003
Jan‐Benedict EM Steenkamp, Vincent R. Nijs, Dominique M Hanssens and M. G. Dekimpe
University of North Carolina (UNC) at Chapel Hill - Marketing Area, Northwestern University - Department of Marketing, University of California, Los Angeles (UCLA) - Anderson School of Management and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 1,051 (22,071)
Citation 3

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competitive reactions, price promotions, advertising, impulse response functions

3.

Do Promotions Benefit Manufacturers, Retailers or Both?

ERIM Report Series Reference No. ERS-2002-21-MKT
Number of pages: 49 Posted: 20 Feb 2003
Shuba Srinivasan, Koen H. Pauwels, Dominique M Hanssens and M. G. Dekimpe
Boston University - Questrom School of Business, Ozyegin University, University of California, Los Angeles (UCLA) - Anderson School of Management and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 909 (27,271)
Citation 2

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long-term profitability, sales promotions, category management, empirical generalizations, vector-autoregressive models

4.

The Impact of Brand Value Announcements on Firm Value

Number of pages: 41 Posted: 18 Feb 2009
Dominique De Beijer, M. G. Dekimpe, Marie Dutordoir and F. H. M. Verbeeten
affiliation not provided to SSRN, Catholic University of Leuven (KUL) - Department of Applied Economics, University of Manchester - Manchester Business School and affiliation not provided to SSRN
Downloads 486 (62,735)
Citation 2

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Brand Value, Intangibles, Stockholder Wealth

5.

Advertising and Price Effectiveness over the Business Cycle

Downloads 446 ( 69,720)
Citation 2

Advertising and Price Effectiveness over the Business Cycle

Number of pages: 37 Posted: 20 Jan 2010
Maarten J. Gijsenberg, Harald J. van Heerde, M. G. Dekimpe and Jan‐Benedict EM Steenkamp
University of Groningen - Department of Marketing & Marketing Research, University of Waikato. Management School, Catholic University of Leuven (KUL) - Department of Applied Economics and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 261 (126,555)
Citation 4

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Advertising, Price, Effectiveness, Business Cycle, time-series econometrics, Bayesian inference

Advertising and Price Effectiveness Over the Business Cycle

Number of pages: 37 Posted: 31 Aug 2009
Maarten J. Gijsenberg, Harald J. van Heerde, M. G. Dekimpe and Jan‐Benedict EM Steenkamp
University of Groningen - Department of Marketing & Marketing Research, University of Waikato. Management School, Catholic University of Leuven (KUL) - Department of Applied Economics and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 185 (176,599)
Citation 3

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Advertising, Price, Effectiveness, Business Cycle, time-series econometrics, Bayesian inference

6.

Time-Series Models in Marketing

ERIM Report Series Reference No. ERS-2006-049-MKT
Number of pages: 35 Posted: 03 Mar 2008
M. G. Dekimpe, Philip Hans Franses, D.M. Hanssens and P. Naik
Catholic University of Leuven (KUL) - Department of Applied Economics, Erasmus University Rotterdam (EUR) - Department of Econometrics, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 438 (71,225)
Citation 1

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Marketing, Persistence, State Space, Time Series

7.

Channel Power in Multi-Channel Environments

ERIM Report Series Reference No. ERS-2004-041-MKT
Number of pages: 27 Posted: 23 Jun 2006
Sonja Gensler, M. G. Dekimpe and Bernd Skiera
University of Frankfurt - Department of Electronic Commerce, Catholic University of Leuven (KUL) - Department of Applied Economics and Goethe University Frankfurt
Downloads 435 (71,821)

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channel power, internet marketing, channel loyalty, conquesting power, Colombo-Morrison model

8.

Understanding the Role of Adstock in Advertising Decisions

Number of pages: 50 Posted: 30 May 2012
Maarten J. Gijsenberg, Harald J. van Heerde, M. G. Dekimpe and Vincent R. Nijs
University of Groningen - Department of Marketing & Marketing Research, University of Waikato. Management School, Catholic University of Leuven (KUL) - Department of Applied Economics and Northwestern University - Department of Marketing
Downloads 419 (75,144)
Citation 2

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econometrics, Bayesian estimation, time series, advertising

9.

How to Seize a Window of Opportunity: The Entry Strategy of Retail Firms into Transition Economies

ERIM Report Series Reference No. ERS-2004-038-MKT
Number of pages: 53 Posted: 29 Sep 2004
Katrijn Gielens and M. G. Dekimpe
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 406 (77,957)
Citation 2

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international expansion, entry decisions, retailing, transition economies

10.

The Role of National Culture in Advertising’S Sensitivity to Business Cycles: An Investigation Across All Continents

ERIM Report Series Reference No. ERS-2007-095-MKT
Number of pages: 46 Posted: 29 Jan 2008
Barbara Deleersnyder, M. G. Dekimpe, Jan‐Benedict EM Steenkamp and Peter S.H. Leeflang
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Catholic University of Leuven (KUL) - Department of Applied Economics, University of North Carolina (UNC) at Chapel Hill - Marketing Area and University of Groningen - Faculty of Economics and Business
Downloads 367 (87,674)

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advertising, business cycle, time-series econometrics, cross-country comparison, national culture

11.

Win-Win Strategies at Discount Stores

ERIM Report Series Reference No. ERS-2005-050-MKT
Number of pages: 26 Posted: 27 Dec 2005
Barbara Deleersnyder, M. G. Dekimpe, Jan‐Benedict EM Steenkamp and Oliver Koll
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Catholic University of Leuven (KUL) - Department of Applied Economics, University of North Carolina (UNC) at Chapel Hill - Marketing Area and University of Innsbruck
Downloads 340 (95,640)

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discount retailing, branded goods, performance

12.

The Impact of Business-Cycle Fluctuations on Private-Label Share

ERIM Report Series Reference No. ERS-2005-061-MKT
Number of pages: 41 Posted: 26 Aug 2006
Lien Lamey, Barbara Deleersnyder, M. G. Dekimpe and Jan‐Benedict EM Steenkamp
KU Leuven - Faculty of Business and Economics (FEB), Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Catholic University of Leuven (KUL) - Department of Applied Economics and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 327 (99,858)

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business cycle, time-series econometrics, private-label success

13.

Measuring and Testing Granger Causality over the Spectrum: An Application to European Production Expectation Surveys

International Journal of Forecasting, 2008
Number of pages: 41 Posted: 20 Dec 2004 Last Revised: 26 Mar 2008
Aurelie Lemmens, Christophe Croux and M. G. Dekimpe
Rotterdam School of Management, Erasmus University Rotterdam, Université Libre de Bruxelles (ULB) - European Center for Advanced Research in Economics and Statistics (ECARES) and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 315 (104,138)
Citation 1

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Business Surveys, Granger Causality, Government Forecasting, Production Expections, Spectral Analysis

14.

Managing Product-Harm Crises

ERIM Report Series Reference No. ERS-2005-044-MKT
Number of pages: 35 Posted: 26 Aug 2006
Harald J. van Heerde, Kristiaan Helsen and M. G. Dekimpe
Massey University - Dept of Communication, Journalism & Marketing, Hong Kong University of Science & Technology (HKUST) - Department of Marketing and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 303 (108,553)

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brand management, error-correction models, time-varying parameters, missing-data problems, Gibbs sampling methods, time-series models

15.

Why Consumers Buy Lottery Tickets When the Sun Goes Down on Them. The Depleting Nature of Weather-Induced Bad Moods

ERIM Report Series Reference No. ERS-2005-045-MKT
Number of pages: 40 Posted: 15 Dec 2005
Sabrina Bruyneel, Siegfried Dewitte, Philip Hans Franses and M. G. Dekimpe
Carnegie Mellon University - David A. Tepper School of Business, KU Leuven - Faculty of Business and Economics (FEB), Erasmus University Rotterdam (EUR) - Department of Econometrics and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 286 (115,493)

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lottery, lottery play, mood repair, gambling, weather-induced

16.

Measuring Short- and Long-Run Promotional Effectiveness on Scanner Data Using Persistence Modeling

ERIM Report Series Reference No. ERS-2003-087-MKT
Number of pages: 20 Posted: 09 Mar 2004
M. G. Dekimpe, Dominique M Hanssens, Vincent R. Nijs and Jan‐Benedict EM Steenkamp
Catholic University of Leuven (KUL) - Department of Applied Economics, University of California, Los Angeles (UCLA) - Anderson School of Management, Northwestern University - Department of Marketing and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 276 (119,929)

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promotional effectiveness, scanner data, time-series analysis, persistence

17.

Weathering Tight Economic Times: The Sales Evolution of Consumer Durables Over the Business Cycle

ERIM Report Series Reference No. ERS-2003-046-MKT
Number of pages: 53 Posted: 26 Aug 2006
Barbara Deleersnyder, M. G. Dekimpe, Miklos Sarvary and Philip M. Parker
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Catholic University of Leuven (KUL) - Department of Applied Economics, INSEAD - Marketing and INSEAD
Downloads 260 (127,720)

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business cycles, sales evolution, consumer durables, time-series econometrics

18.

Understanding the Timing and Magnitude of Advertising Spending Patterns

Downloads 219 (151,243)

Understanding the Timing and Magnitude of Advertising Spending Patterns

Number of pages: 66 Posted: 20 Jan 2010
Maarten J. Gijsenberg, Harald J. van Heerde, M. G. Dekimpe, Jan‐Benedict EM Steenkamp and Vincent R. Nijs
University of Groningen - Department of Marketing & Marketing Research, University of Waikato. Management School, Catholic University of Leuven (KUL) - Department of Applied Economics, University of North Carolina (UNC) at Chapel Hill - Marketing Area and Northwestern University - Department of Marketing
Downloads 124 (246,695)

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Advertising, timing, competition, Tobit-II, Bayesian inference

Understanding the Timing and Magnitude of Advertising Spending Patterns

Number of pages: 66 Posted: 20 Sep 2009
Maarten J. Gijsenberg, Harald J. van Heerde, M. G. Dekimpe, Jan‐Benedict EM Steenkamp and Vincent R. Nijs
University of Groningen - Department of Marketing & Marketing Research, University of Waikato. Management School, Catholic University of Leuven (KUL) - Department of Applied Economics, University of North Carolina (UNC) at Chapel Hill - Marketing Area and Northwestern University - Department of Marketing
Downloads 95 (298,270)

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Advertising, timing, competition, Tobit-II, Bayesian inference

19.

Marketing Models and the Lucas Critique

ERIM Report Series Reference No. ERS-2004-080-MKT
Number of pages: 24 Posted: 17 Jan 2009
Harald J. van Heerde, M. G. Dekimpe and William P. Putsis
Massey University - Dept of Communication, Journalism & Marketing, Catholic University of Leuven (KUL) - Department of Applied Economics and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 206 (160,163)

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marketing, lucas critique, econometrics, verwachtingen

20.

The European Consumer: United in Diversity?

ERIM Report Series Reference No. ERS-2005-022-MKT
Number of pages: 33 Posted: 20 Sep 2005
Aurelie Lemmens, Christophe Croux and M. G. Dekimpe
Rotterdam School of Management, Erasmus University Rotterdam, Université Libre de Bruxelles (ULB) - European Center for Advanced Research in Economics and Statistics (ECARES) and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 169 (191,377)

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consumer confidence, dynamic correlation, European Unification

21.

Weathering Product-Harm Crises

KUL Working Paper No. MO 0611
Number of pages: 39 Posted: 16 Nov 2006
Kathleen Cleeren, M. G. Dekimpe and Kristiaan Helsen
Catholic University of Leuven (KUL) - Department of Applied Economics, Catholic University of Leuven (KUL) - Department of Applied Economics and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 151 (210,421)
Citation 7

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(pro-environmental) attitudes, Behavior, Claim, Cognitive, Consumption, Control, Control theory, Decision, Decisions, Demand, Ecological consumer behaviour, Effects, Ego depletion, Implications, Marketing, Model, Performance, Research, Self-control, Self-perception theory, Social marketing, Studies

22.

Intra- and Inter-Channel Competition in Local-Service Sectors

ERIM Report Series Reference No. ERS-2005-018-MKT
Number of pages: 40 Posted: 26 Aug 2006
Kathleen Cleeren, M. G. Dekimpe and Frank Verboven
Catholic University of Leuven (KUL) - Department of Applied Economics, Catholic University of Leuven (KUL) - Department of Applied Economics and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 137 (227,620)
Citation 2

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Channel competition, empirical entry models, movie industry

23.

On the Predictive Content of Production Surveys: A Pan-European Study

ERIM Report Series Reference No. ERS-2004-017-MKT
Number of pages: 35 Posted: 26 Aug 2006
Aurelie Lemmens, Christophe Croux and M. G. Dekimpe
Rotterdam School of Management, Erasmus University Rotterdam, Université Libre de Bruxelles (ULB) - European Center for Advanced Research in Economics and Statistics (ECARES) and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 75 (341,891)
Citation 2

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business surveys, cross-correlations, production expectations, granger causality

24.

Veranderende Datasets Binnen De Marketing: Puur Zegen of Ook Een Bron Van Frustratie?

ERIM Report Series Reference No. EIA-2003-017-MKT
Number of pages: 36 Posted: 28 Feb 2008
M. G. Dekimpe
Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 73 (347,103)

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Marketing, econometric and time series analysis, mega-datasets, prijspromoties, merkentrouw, internationale diffusie

25.

Decomposing Granger Causality Over the Spectrum

ERIM Report Series Reference No. ERS-2004-102-MKT
Number of pages: 27 Posted: 27 Dec 2010
Aurelie Lemmens, Christophe Croux and M. G. Dekimpe
Rotterdam School of Management, Erasmus University Rotterdam, Université Libre de Bruxelles (ULB) - European Center for Advanced Research in Economics and Statistics (ECARES) and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 41 (453,189)

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business surveys, Granger causality, production expectations, spectral analysis

26.

Intra- and Inter-Format Competition Among Discounters and Supermarkets

CEPR Discussion Paper No. DP6964
Number of pages: 49 Posted: 02 Dec 2008
Kathleen Cleeren, M. G. Dekimpe, Katrijn Gielens and Frank Verboven
Catholic University of Leuven (KUL) - Department of Applied Economics, Catholic University of Leuven (KUL) - Department of Applied Economics, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and KU Leuven - Faculty of Business and Economics (FEB)
Downloads 6 (656,065)
Citation 3
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empirical entry models, hard discounters, supermarket competition

27.

Probability Models for Duration: The Data Don't Tell the Whole Story

Organizational Behaviour and Human Decision Processes, Vol. 62, No. 1, pp. 1-13, 1995
Posted: 22 Sep 2009 Last Revised: 13 Mar 2013
M. G. Dekimpe, Donald G. Morrison, Marc Vanhuele and Sunil Sharma
Catholic University of Leuven (KUL) - Department of Applied Economics, affiliation not provided to SSRN, HEC Paris - Marketing and George Washington University - Elliott School of International Affairs

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28.

Evaluating Channel Performance in Multi-Channel Environments

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Evaluating Channel Performance in Multi-Channel Environments

Journal of Retailing and Consumer Services, Vol. 14, pp. 17-23, 2007
Posted: 07 May 2009 Last Revised: 09 Nov 2012
Sonja Gensler, M. G. Dekimpe and Bernd Skiera
University of Muenster - Institute for Value-Based Marketing, Catholic University of Leuven (KUL) - Department of Applied Economics and Goethe University Frankfurt

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Multi-channel management, Loyalty, Colombo and Morrison model, Marketing metrics

Evaluating Channel Performance in Multi-Channel Environments

Journal of Retailing and Consumer Services, Vol. 14, Issue 1 ,17-23, 2007
Posted: 20 Aug 2014
Bernd Skiera, M. G. Dekimpe and Sonja Gensler
Goethe University Frankfurt, Catholic University of Leuven (KUL) - Department of Applied Economics and University of Muenster - Institute for Value-Based Marketing

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Multi-channel management, Loyalty, Colombo and Morrison model, Marketing metrics