Anirudh Dhebar

Babson College

Professor of Marketing

Babson Park, MA 02157

United States

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Toward Compelling Customer Touchpoint Architecture

Business Horizons, Forthcoming
Number of pages: 19 Posted: 08 Apr 2012 Last Revised: 15 Apr 2012
Anirudh Dhebar
Babson College
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Abstract:

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Customer relationship management, customer experience cycle, customer touchpoints, customer service, customer-centric organization