Yili Hong

Arizona State University (ASU) - W.P. Carey School of Business

Assistant Professor

Tempe, AZ 85287-3706

United States

http://my.wpcarey.asu.edu/directory/people/profile.cfm?person=2255148

SCHOLARLY PAPERS

38

DOWNLOADS
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CITATIONS
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Top 40,210

in Total Papers Citations

4

Scholarly Papers (38)

1.

On Product Uncertainty in Online Markets: Theory and Evidence

MIS Quarterly, Vol. 36, 2012
Number of pages: 32 Posted: 24 Dec 2011 Last Revised: 22 Apr 2014
Temple University - Department of Marketing and Supply Chain Management, Arizona State University (ASU) - W.P. Carey School of Business and Temple University - Department of Management Information Systems
Downloads 448 (24,288)
Citation 4

Abstract:

Product Uncertainty, Information Signals, Price Premiums, Online Auction Markets, eBay Motors

2.

Product Fit Uncertainty in Online Markets: Nature, Effects and Antecedents

Information Systems Research (2014), 25 (2), 328-344, Fox School of Business Research Paper No. 14-012
Number of pages: 32 Posted: 27 Dec 2013 Last Revised: 31 Dec 2016
Yili Hong and Paul A. Pavlou
Arizona State University (ASU) - W.P. Carey School of Business and Temple University - Department of Management Information Systems
Downloads 278 (73,829)

Abstract:

Product Fit Uncertainty, Product Quality Uncertainty, Product Returns, Internet-enabled Systems Expectation Confirmation Theory, Online Markets

3.

Culture, Conformity and Emotional Suppression in Online Reviews

Journal of the Association for Information Systems, Forthcoming, Fox School of Business Research Paper No. 16-020
Number of pages: 39 Posted: 01 May 2016 Last Revised: 16 Dec 2016
Arizona State University (ASU) - W.P. Carey School of Business, Arizona State University (ASU) - W.P. Carey School of Business, University of Minnesota - Twin Cities - Carlson School of Management and Arizona State University
Downloads 213 (118,904)

Abstract:

culture, online reviews, individualism value, rating deviation, review emotion

4.

Comparing Open and Sealed Bid Auctions: Evidence from Online Labor Markets

Information Systems Research (ISSN 1526-5536 online, Forthcoming), NET Institute Working Paper No. 13-05
Number of pages: 21 Posted: 08 Oct 2013 Last Revised: 10 Dec 2015
Arizona State University (ASU) - W.P. Carey School of Business, City University of Hong Kong and Temple University - Department of Management Information Systems
Downloads 178 (124,522)

Abstract:

auction format, auction theory, open bids, sealed bids, valuation uncertainty, competition uncertainty, online labor markets, buyer surplus, auction performance

5.

Measuring Product Type with Dynamics of Online Review Variances: A Theoretical Model and the Empirical Applications

NET Institute Working Paper 14-03
Number of pages: 41 Posted: 10 Apr 2014 Last Revised: 31 Dec 2016
Yili Hong, Pei-Yu Chen and Lorin M. Hitt
Arizona State University (ASU) - W.P. Carey School of Business, Arizona State University (ASU) - Department of Information Systems and University of Pennsylvania - Operations & Information Management Department
Downloads 170 (105,961)

Abstract:

Online Product Reviews, Product Type, Product Quality, Consumer Preference, User Generated Content

6.

Modeling the Success of Small and Medium Sized Online Vendors in Business-to-Business Electronic Marketplaces: A Motivation-Capability Framework

Journal of Global Information Management, Vol. 19, No. 4, pp. 45-75, October-December 2011
Number of pages: 31 Posted: 24 Dec 2011
affiliation not provided to SSRN, Arizona State University (ASU) - W.P. Carey School of Business, McMaster University and Fudan University - School of Management
Downloads 167 (114,140)

Abstract:

Digital Organizational Capabilities, E-Commerce Performance, Entrepreneurial Motivation, Guanxi, Resource Based View, SME Online B2B Vendors

7.

Fit Does Matter! An Empirical Study on Product Fit Uncertainty in Online Marketplaces

Number of pages: 19 Posted: 08 May 2010
Yili Hong and Paul A. Pavlou
Arizona State University (ASU) - W.P. Carey School of Business and Temple University - Department of Management Information Systems
Downloads 157 (122,264)

Abstract:

Online marketplaces, product uncertainty, fit uncertainty, computer mediated communication, user generated content, decision support systems, price premium, product returns

8.

Measuring Product Type With Dynamics of Online Product Review Variance

Implications for Research and Practice, Proceedings of the 33rd International Conference on Information Systems (ICIS), Orlando, FL, 2012
Number of pages: 18 Posted: 21 Aug 2012 Last Revised: 17 Mar 2013
Yili Hong, Pei-Yu Chen and Lorin M. Hitt
Arizona State University (ASU) - W.P. Carey School of Business, Arizona State University (ASU) - Department of Information Systems and University of Pennsylvania - Operations & Information Management Department
Downloads 154 (155,411)

Abstract:

Online Product Reviews, Product Type, Law of Large Numbers, Information Content, Product Quality, Business Analytics

9.

Online Labor Markets: An Informal Freelancer Economy

Hong, Y. and P. A. Pavlou (2013). Online Labor Markets: An Informal Economy. IBIT Report, February 2013
Number of pages: 24 Posted: 15 Mar 2013 Last Revised: 22 Apr 2014
Yili Hong and Paul A. Pavlou
Arizona State University (ASU) - W.P. Carey School of Business and Temple University - Department of Management Information Systems
Downloads 127 (109,289)

Abstract:

Online Labor Markets, Freelancer, Software Development

10.

Is the World Truly 'Flat'? Empirical Evidence from Online Labor Markets

Fox School of Business Research Paper No. 15-045
Number of pages: 49 Posted: 27 Dec 2013 Last Revised: 31 Dec 2016
Yili Hong and Paul A. Pavlou
Arizona State University (ASU) - W.P. Carey School of Business and Temple University - Department of Management Information Systems
Downloads 121 (148,927)

Abstract:

Global online labor markets, flat world hypothesis, global frictions, IT services, distributed software development, instrumental variables

11.

Social Commerce Beyond Word of Mouth: Role of Social Distance and Social Norms in Online Referral Incentive Systems

Shi, N., Y. Hong, and K. Wang and P. A. Pavlou (2013), “Social Commerce Beyond Word of Mouth: Role of Social Distance and Social Norms in Online Referral Incentive Systems”, Proceedings of the 34th International Conference on Information Systems (ICIS), Milan, Italy.,
Number of pages: 19 Posted: 05 May 2014
School of Management, Xi'an Jiaotong University, Arizona State University (ASU) - W.P. Carey School of Business, School of Management, Xi'an Jiaotong University and Temple University - Department of Management Information Systems
Downloads 120 (108,335)

Abstract:

social commerce, referral performance, social distance, ultimatum game, construal level theory

12.

What Happens When Word of Mouth Goes Mobile?

Burtch, G., and Hong, Y. (2014) What Happens When Word of Mouth Goes Mobile? Proceedings of the International Conference on Information Systems, Auckland, New Zealand
Number of pages: 18 Posted: 06 Nov 2014
Gordon Burtch and Yili Hong
University of Minnesota - Twin Cities - Carlson School of Management and Arizona State University (ASU) - W.P. Carey School of Business
Downloads 110 (95,152)

Abstract:

mobile, word of mouth, online reviews

13.

Small and Nimble: A Resource-Based Analysis of Organization Capabilities Integral to the Success of Small Online Vendors

Number of pages: 10 Posted: 04 May 2010
Yili Hong, Gordon Burtch and Wang Shan
Arizona State University (ASU) - W.P. Carey School of Business, University of Minnesota - Twin Cities - Carlson School of Management and affiliation not provided to SSRN
Downloads 106 (204,174)

Abstract:

Small online vendors, RBV, organizational capabilities, social networking, organization learning, web 2.0

14.

Product Uncertainty in Online Marketplaces in China: An Econometric Model

America's Conference on Information Systems, Lima, Peru, 2010
Number of pages: 11 Posted: 08 May 2010
Yili Hong and Paul A. Pavlou
Arizona State University (ASU) - W.P. Carey School of Business and Temple University - Department of Management Information Systems
Downloads 88 (215,394)

Abstract:

Online marketplaces, product uncertainty, fit uncertainty, description uncertainty, buyer-seller communication, product presentation, product returns

Quality-Adjusted Consumer Surplus for Markets with Asymmetric Information

Number of pages: 48 Posted: 24 Dec 2011
Yili Hong, Paul A. Pavlou and Pei-Yu Chen
Arizona State University (ASU) - W.P. Carey School of Business, Temple University - Department of Management Information Systems and Arizona State University (ASU) - Department of Information Systems
Downloads 54 (321,749)

Abstract:

Consumer Surplus (CS), Global E-Markets for Services, Services Outsourcing, Expectation Confirmation Theory

Quality-Adjusted Consumer Surplus for Markets with Asymmetric Information

Workshop on Information Systems Economics (WISE), Shanghai, China, December 7-9, 2011
Number of pages: 48 Posted: 18 Jan 2014
Yili Hong, Paul A. Pavlou and Pei-Yu Chen
Arizona State University (ASU) - W.P. Carey School of Business, Temple University - Department of Management Information Systems and Arizona State University (ASU) - Department of Information Systems
Downloads 30 (407,580)

Abstract:

Consumer Surplus (CS), Global E-Markets for Services, Services Outsourcing, Expectation Confirmation Theory

16.

Effects of Multiple Psychological Distances on Construal Level: A Field Study of Online Reviews

Journal of Consumer Psychology, Forthcoming, Fox School of Business Research Paper No. 14-037
Number of pages: 27 Posted: 27 Oct 2014 Last Revised: 16 Dec 2016
Arizona State University (ASU) - W.P. Carey School of Business, University of Minnesota - Twin Cities - Carlson School of Management, Arizona State University (ASU) - W.P. Carey School of Business and University of Wisconsin-Madison
Downloads 72 (135,838)

Abstract:

temporal distance; spatial distance; construal level theory; online reviews

17.

Measuring Product Type with Dynamics of Online Product Review Variances: A Theoretical Model and the Empirical Applications

NET Institute Working Paper No. 14-03
Number of pages: 39 Posted: 09 Oct 2014
Yili Hong, Pei-Yu Chen and Lorin M. Hitt
Arizona State University (ASU) - W.P. Carey School of Business, Arizona State University (ASU) - Department of Information Systems and University of Pennsylvania - Operations & Information Management Department
Downloads 63 (179,089)

Abstract:

product type, online product reviews, user-generated content, data-driven approach

Effects of IT-Enabled Monitoring on Labor Contracting in Online Platforms: Evidence from a Natural Experiment

Number of pages: 36 Posted: 13 Sep 2016
Chen Liang, Yili Hong and Bin Gu
Arizona State University (ASU), W.P. Carey School of Business, Department of Information Systems, Students, Arizona State University (ASU) - W.P. Carey School of Business and Arizona State University (ASU) - Department of Information Systems
Downloads 38 (374,404)

Abstract:

platforms, online labor market, moral hazard, monitoring systems, reputation systems, entry barrier, contract type

Effects of IT-Enabled Monitoring on Labor Contracting in Online Platforms: Evidence from a Natural Experiment

NET Institute Working Paper No. 16-01
Number of pages: 38 Posted: 11 Oct 2016
Chen Liang, Yili Hong and Bin Gu
Arizona State University (ASU), W.P. Carey School of Business, Department of Information Systems, Students, Arizona State University (ASU) - W.P. Carey School of Business and Arizona State University (ASU) - Department of Information Systems
Downloads 20 (461,243)

Abstract:

Platforms, Online Labor Market, Moral Hazard, Monitoring Systems, Reputation Systems, Entry Barrier, Contract Type

19.

Value of Multi-Dimensional Rating Systems: An Information Transfer View

Liu, Y., P-y Chen and Y. Hong (2014), “The Value of Multi-dimensional Online Rating Systems: An Information Transfer View”, Proceedings of the 35th International Conference on Information Systems (ICIS), Auckland, New Zealand. ,
Number of pages: 18 Posted: 14 Nov 2014
Ying Liu, Pei-Yu Chen and Yili Hong
Arizona State University (ASU) - Department of Information Systems, Arizona State University (ASU) - Department of Information Systems and Arizona State University (ASU) - W.P. Carey School of Business
Downloads 44 (199,032)

Abstract:

multi-dimensional rating system, WOM performance, natural experiment, difference-in-difference

20.

The Value of Multi-Dimensional Rating System: An Information Transfer View

Number of pages: 32 Posted: 11 Nov 2014
Ying Liu, Pei-Yu Chen and Yili Hong
Arizona State University (ASU) - Department of Information Systems, Arizona State University (ASU) - Department of Information Systems and Arizona State University (ASU) - W.P. Carey School of Business
Downloads 37 (293,758)

Abstract:

multi-dimensional rating system, WOM performance, natural experiment, difference-in-difference

21.

Quality-Adjusted Consumer Surplus: Measurement, Effects, and Determinants in Online Markets

Fox School of Business Research Paper No. 15-049
Number of pages: 40 Posted: 01 Nov 2014 Last Revised: 16 Dec 2016
Yili Hong, Paul A. Pavlou and Pei-Yu Chen
Arizona State University (ASU) - W.P. Carey School of Business, Temple University - Department of Management Information Systems and Arizona State University (ASU) - Department of Information Systems
Downloads 36 (296,201)

Abstract:

Consumer surplus, online markets for IT services, surprise utility, expectation confirmation theory

22.

Does Money Always Talk? Social Distance and Fairness in Online Referral Systems

Number of pages: 31 Posted: 27 Oct 2014
School of Management, Xi'an Jiaotong University, Arizona State University (ASU) - W.P. Carey School of Business, School of Management, Xi'an Jiaotong University and Temple University - Department of Management Information Systems
Downloads 30 (230,625)

Abstract:

Electronic commerce, referral performance, social distance, incentive design, ultimatum game theory, construal level theory

23.

Is it the Great Equalizer? A Social Class Based Longitudinal Analysis of Technology Diffusion

Proceedings of the 31st International Conference on Information Systems (ICIS), St. Louis, MI, December 12-15, 2010
Number of pages: 11 Posted: 08 May 2010 Last Revised: 20 Apr 2014
Temple University - Department of Management Information Systems, Arizona State University (ASU) - W.P. Carey School of Business and Temple University - Fox School of Business and Management
Downloads 11 (440,859)

Abstract:

Information technology diffusion, social classes, critical theory of technology, technology diffusion lifecycle, digital divide

24.

Effects of Membership Tier on User Content Generation Behaviors: Evidence from Online Reviews

Electronic Commerce Research, Forthcoming
Number of pages: 28 Posted: 19 Jul 2017
Capital University of Economics and Business, Arizona State University (ASU) - W.P. Carey School of Business, School of Management, Xi'an Jiaotong University and Virginia Polytechnic Institute & State University - Department of Accounting and Information Systems
Downloads 0 (487,614)

Abstract:

User Content Generation, Online Reviews, Membership Tier, Status

25.

Motivating User-Generated Content with Performance Feedback: Evidence from Randomized Field Experiments

Number of pages: 55 Posted: 25 May 2017
Arizona State University (ASU) - W.P. Carey School of Business, University of Minnesota - Twin Cities - Carlson School of Management, Arizona State University (ASU) - Department of Information Systems, Arizona State University (ASU) - W.P. Carey School of Business, Arizona State University (ASU), W.P. Carey School of Business, Department of Information Systems, Students, School of Management, Xi'an Jiaotong University, Capital University of Economics and Business and Renmin University of China
Downloads 0 (353,176)

Abstract:

user generated content; randomized field experiment; gender; performance feedback; social value orientation theory

26.

The Value of Multi-Dimensional Rating Systems: Evidence from a Natural Experiment and Randomized Experiments

Management Science, Forthcoming
Number of pages: 41 Posted: 11 May 2017 Last Revised: 13 May 2017
Pei-Yu Chen, Yili Hong and Ying Liu
Arizona State University (ASU) - Department of Information Systems, Arizona State University (ASU) - W.P. Carey School of Business and Arizona State University (ASU) - Department of Information Systems
Downloads 0 (224,311)

Abstract:

multi-dimensional rating systems, natural experiment, difference-in-difference, multi-method research, product quality, consumer preference, rating informativeness, priming effect

27.

Textual Review Dimensionality and Helpfulness: A Multi-Method Study

Number of pages: 39 Posted: 13 Mar 2017 Last Revised: 06 Apr 2017
University of Virginia - McIntire School of Commerce, University of Arizona - Department of Management Information Systems, Arizona State University (ASU) - W.P. Carey School of Business, University of Virginia (UVA), McIntire School of Commerce and Arizona State University (ASU) - Department of Information Systems
Downloads 0 (277,748)

Abstract:

online reviews, textual review dimensionality, topic dispersion, supervised topic modeling, PTW-guided LDA, empirical analysis, randomized experiment

28.

On Buyer Selection of Service Providers in Online Outsourcing Platforms for IT Services

Information Systems Research (Forthcoming) , Fox School of Business Research Paper No. 17-002
Number of pages: 40 Posted: 21 Dec 2016 Last Revised: 10 Jan 2017
Yili Hong and Paul A. Pavlou
Arizona State University (ASU) - W.P. Carey School of Business and Temple University - Department of Management Information Systems
Downloads 0 (359,775)

Abstract:

Online outsourcing platforms, IT services, country differences, country IT development, reputation

29.

Social Network Integration and User Content Generation: Evidence from Natural Experiments

MIS Quarterly (Forthcoming), Fox School of Business Research Paper No. 17-001
Number of pages: 49 Posted: 19 Nov 2016 Last Revised: 10 Jan 2017
Arizona State University (ASU) - W.P. Carey School of Business, Arizona State University (ASU) - W.P. Carey School of Business and University of Minnesota - Twin Cities - Carlson School of Management
Downloads 0 (135,838)

Abstract:

Social network integration, online reviews, natural experiment, difference-indifferences, text analytics

30.

On the Role of Fairness and Social Distance in Designing Effective Social Referral Systems

MIS Quarterly, Forthcoming, Fox School of Business Research Paper No. 16-038
Number of pages: 45 Posted: 31 Oct 2016 Last Revised: 15 Nov 2016
Arizona State University (ASU) - W.P. Carey School of Business, Temple University - Department of Management Information Systems, School of Management, Xi'an Jiaotong University and School of Management, Xi'an Jiaotong University
Downloads 0 (212,435)

Abstract:

31.

Stimulating Online Reviews by Combining Financial Incentives and Social Norms

Forthcoming, Management Science
Number of pages: 44 Posted: 09 Oct 2016 Last Revised: 02 Nov 2016
University of Minnesota - Twin Cities - Carlson School of Management, Arizona State University (ASU) - W.P. Carey School of Business, University of Minnesota and University of Minnesota
Downloads 0 (117,796)

Abstract:

online reviews, randomized experiment, social norms, financial incentives, intrinsic motivation, user generated content

32.

Effects of IT-Enabled Monitoring Systems in Online Labor Markets

Proceedings of International Conference on Information Systems, Dublin 2016
Number of pages: 18 Posted: 28 Sep 2016
Chen Liang, Yili Hong and Bin Gu
Arizona State University (ASU), W.P. Carey School of Business, Department of Information Systems, Students, Arizona State University (ASU) - W.P. Carey School of Business and Arizona State University (ASU) - Department of Information Systems
Downloads 0 (377,587)

Abstract:

monitoring systems, moral hazard problems, reputation systems, online labor market, market competition, IT policy and management, contract choice

33.

Effectiveness of Performance Feedback in Stimulating User-Generated Content

Proc. International Conference on Information Systems 2016 (ICIS'16), Fox School of Business Research Paper No. 16-031
Number of pages: 16 Posted: 26 Sep 2016 Last Revised: 12 Nov 2016
Arizona State University (ASU) - W.P. Carey School of Business, Arizona State University (ASU) - Department of Information Systems, University of Minnesota - Twin Cities - Carlson School of Management, Arizona State University (ASU) - W.P. Carey School of Business, Arizona State University (ASU), W.P. Carey School of Business, Department of Information Systems, Students, School of Management, Xi'an Jiaotong University, Capital University of Economics and Business and Renmin University of China
Downloads 0 (265,086)

Abstract:

user-generated content, randomized field experiment, mobile, length, performance feedback, social value orientation theory

34.

An Empirical Analysis of On-Demand Ride Sharing and Traffic Congestion

Proc. International Conference on Information Systems 2016 (ICIS'16)
Number of pages: 24 Posted: 26 Sep 2016
Ziru Li, Yili Hong and Zhongju Zhang
Arizona State University (ASU), Arizona State University (ASU) - W.P. Carey School of Business and Arizona State University (ASU) - Department of Information Systems
Downloads 0 (109,771)

Abstract:

Uber, sharing economy, ride sharing, platforms, traffic congestion, induced demand, difference in difference

35.

Matching in Two-Sided Platforms for IT Services: Evidence from Online Labor Markets

Fox School of Business Research Paper No. 16-026
Number of pages: 38 Posted: 16 Sep 2016 Last Revised: 16 Dec 2016
Alvin Zheng, Yili Hong and Paul A. Pavlou
Temple University - Department of Management Information Systems, Arizona State University (ASU) - W.P. Carey School of Business and Temple University - Department of Management Information Systems
Downloads 0 (301,139)

Abstract:

Two-Sided Platforms, Bid Price Dispersion, Buyer Indecision, Freelancer Regret, Online Labor Markets, Value Uncertainty

36.

Do On-demand Ride-sharing Services Affect Traffic Congestion? Evidence from Uber Entry

Number of pages: 35 Posted: 14 Sep 2016 Last Revised: 10 Jul 2017
Ziru Li, Yili Hong and Zhongju Zhang
Arizona State University (ASU), Arizona State University (ASU) - W.P. Carey School of Business and Arizona State University (ASU) - Department of Information Systems
Downloads 0 (12,041)

Abstract:

Sharing Economy, Ride-Sharing Services, Digital Platforms, Traffic Congestion

37.

Surviving and Thriving in the Online Labor Markets: A Geoeconomic Analysis

Number of pages: 36 Posted: 11 Dec 2015
Ohio University - Department of Management Information Systems, Arizona State University (ASU) - W.P. Carey School of Business and Arizona State University - W. P. Carey School of Business
Downloads 0 (317,020)

Abstract:

Online Labor Markets, Survival, Wage Growth

38.

Digital Social Visibility, Anonymity and User Content Generation: Evidence from Natural Experiments

NET Institute Working Paper No. 15-04, Fox School of Business Research Paper No. 15-084
Number of pages: 40 Posted: 15 Oct 2015 Last Revised: 16 Dec 2016
Arizona State University (ASU) - W.P. Carey School of Business, Arizona State University (ASU) - W.P. Carey School of Business and University of Minnesota - Twin Cities - Carlson School of Management
Downloads 0 (183,469)

Abstract:

Natural experiment, text analytics, online reviews, linguistic characteristics, digital social visibility, social network integration, anonymity, difference-in-differences