700 Jon M. Huntsman Hall
3730 Walnut Street
Philadelphia, PA 19104-6340
United States
University of Pennsylvania - Marketing Department
SSRN RANKINGS
in Total Papers Citations
branching processes, Markov processes, forecasting, online marketing, viral marketing, word of mouth
defection, churn, stochastic models, brownian motion, first hitting time
Entertainment Models, Discrete Choice, Bayesian Methods, Customized Pricing
Integer programming, Column generation, Demand forecasting, Optimization of movie schedules
operations/marketing interface, the movie industry, creative industries, product development process
Innovations diffusion, Advertising, Pricing, Economic models